Leading Grooming Brand Launches Cause-Driven
Activation at Wall Street’s Charging Bull in Recognition of
Testicular Cancer Awareness Month
On Saturday, April 2nd, the global grooming company and leading
men’s lifestyle brand, MANSCAPED™, kicked off
Testicular Cancer Awareness Month with an innovative brand stunt
featuring the iconic Wall Street Charging Bull in New York City’s
Financial District. The renowned consumer brand maintains a close
partnership with the Testicular Cancer Society to raise awareness
of one of the biggest health issues young men face today, and this
year it really grabbed the bull by the horns, or in this case…the
balls.
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MANSCAPED and longtime partner, the
Testicular Cancer Society, grabbed hold of NYC’s most famous bronze
balls to drive awareness for testicular cancer. (Photo: Alejandra
Guerrero; Rodrigo Guaxupe; Rodrigo Burdman)
The Charging Bull is a longstanding landmark and one of the most
cherished and recognized statues in the city of New York. Since its
introduction in 1989, tourists and New Yorkers alike have visited
the statue time and time again in search of good fortune from the
rub of its family jewels. Over the weekend, MANSCAPED took hold of
this beloved tradition in order to generate awareness for
testicular cancer, the most common form of cancer among men ages
15-35.
“Cause-driven campaigns are a fantastic way to create awareness
around important issues, and testicular health has always been at
the forefront of the MANSCAPED mission,” said Paul Tran, Founder
and CEO of MANSCAPED. “By strategically tapping into a longstanding
New York tradition, we were able to raise awareness for testicular
cancer alongside our partners at Testicular Cancer Society. We are
excited by the tremendous reception of this activation as a kickoff
to Testicular Cancer Awareness Month and look forward to launching
other initiatives throughout April and beyond.”
In support of the cause, participants were invited to check the
bull’s “rear-end” for any unusual lumps or bumps to educate
themselves on the importance of self-checking and for a chance to
win a grand prize: The Lawn Mower® 4.0 TCS Special Edition.
This limited-edition version of the brand’s customer-favorite
trimmer, The Lawn Mower 4.0, features all the benefits of the
original tool, plus purple accents representative of testicular
cancer’s awareness color, and a few other surprises. Winners
participating in the event were the first to receive this
unreleased prize. The trimmer, which will officially launch later
this month, was developed in support of longtime MANSCAPED partner,
the Testicular Cancer Society, whom sales will benefit.
On November 23, 2021, MANSCAPED announced its entry into a
definitive business combination agreement with Bright Lights
Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon the
closing of the business combination, which is expected in the
second quarter of 2022, the combined company will be named
Manscaped Holdings, Inc. MANSCAPED intends to apply to list the
common shares of the combined company on the Nasdaq under the new
ticker symbol, “MANS.”
About MANSCAPED
Founded by Paul Tran in 2016, San Diego, California-based
MANSCAPED™ is the global men’s lifestyle consumer brand and male
grooming category creator trusted by over five million men
worldwide. The product range includes a diversified line of premium
tools, formulations, and accessories that are intelligently
designed to introduce and elevate a whole new self-care routine for
men. MANSCAPED offers a one-stop shop at manscaped.com and
direct-to-consumer shipping in 38 countries, spanning the United
States, Canada, Australia, New Zealand, the United Kingdom, the
European Union, Norway, Switzerland, Singapore, South Africa, the
United Arab Emirates, and the Kingdom of Saudi Arabia. Select
products and unique bundles can also be found on Amazon with Prime
and pickup options available. Retail placement includes Target,
Best Buy, and Macy’s stores throughout the U.S. and Hairhouse
locations in Australia. For more information, visit the website or
follow on Facebook, Instagram, Twitter, TikTok, and YouTube.
Additional Information and Where to Find It
This press release relates to a proposed transaction between
Bright Lights and MANSCAPED. This press release does not constitute
an offer to sell or exchange, or the solicitation of an offer to
buy or exchange, any securities, nor shall there be any sale of
securities in any jurisdiction in which such offer, sale or
exchange would be unlawful prior to registration or qualification
under the securities laws of any such jurisdiction. In connection
with the Transactions described herein, Bright Lights or Bright
Lights Parent Corp. intends to file relevant materials with the
SEC, including a registration statement on Form S-4, which will
include a proxy statement/prospectus. The proxy
statement/prospectus will be sent to all Bright Lights
stockholders. Bright Lights or Bright Lights Parent Corp. will also
file other documents regarding the proposed transactions with the
SEC. Before making any voting or investment decision, investors
and security holders of Bright Lights are urged to read the
registration statement, the proxy statement/prospectus and all
other relevant documents filed or that will be filed with the SEC
in connection with the proposed transactions as they become
available because they will contain important information about the
proposed transactions.
Investors and security holders will be able to obtain free
copies of the proxy statement/prospectus and all other relevant
documents filed or that will be filed with the SEC by Bright Lights
or Bright Lights Parent Corp. through the website maintained by the
SEC at www.sec.gov or by directing a
request to Bright Lights via email at
info@brightlightsacquisition.com or calling 310-421-1472.
No Offer or Solicitation
This press release is not a proxy statement or solicitation of a
proxy, consent or authorization with respect to any securities or
in respect of the potential transactions and shall not constitute
an offer to sell or a solicitation of an offer to buy the
securities of Bright Lights or MANSCAPED, nor shall there be any
sale of any such securities in any state or jurisdiction in which
such offer, solicitation, or sale would be unlawful prior to
registration or qualification under the securities laws of such
state or jurisdiction. No offer of securities shall be made except
by means of a prospectus meeting the requirements of the Securities
Act.
Participants in the Solicitation
Bright Lights and MANSCAPED and their respective directors and
executive officers, under SEC rules, may be deemed to be
participants in the solicitation of proxies of Bright Lights’
shareholders in connection with the business combination. Investors
and security holders may obtain more detailed information regarding
the names and interests in the business combination of Bright
Lights’ directors and officers in Bright Lights’ filings with the
SEC, including Bright Lights’ Annual Report on Form 10-K for the
fiscal year ended December 31, 2021, filed with the SEC on March
14, 2022. To the extent that holdings of Bright Lights’ securities
have changed from the amounts reported in Bright Lights’ Annual
Report on Form 10-K, such changes have been or will be reflected on
Statements of Changes in Beneficial Ownership on Form 4 filed with
the SEC. Information regarding the persons who may, under SEC
rules, be deemed participants in the solicitation of proxies to
Bright Lights’ shareholders in connection with the business
combination as set forth in the proxy statement/prospectus filed as
part of the Registration Statement on Form S-4 for the business
combination, which has been filed by Bright Lights Parent Corp.
with the SEC.
This press release is not a substitute for any registration
statement or for any other document that Bright Lights or MANSCAPED
may file with the SEC in connection with the business combination.
INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS
FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME
AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.
Investors and security holders may obtain free copies of other
documents filed with the SEC by Bright Lights through the website
maintained by the SEC at www.sec.gov.
INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED
OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS
ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR
THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY
REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
Caution concerning forwarding-looking statements
Certain statements included in this press release contain
management’s intentions, plans, assumptions and expectations for
the future and are not historical facts, all of which are
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1993 and Section 21E of the Securities Exchange
Act of 1934 as well as for purposes of the safe harbor provisions
under the United States Private Securities Litigation Reform Act of
1995. Forward-looking statements generally are accompanied by words
such as “believe,” “may,” “will,” “estimate,” “continue,”
“anticipate,” “might,” “intend,” “expect,” “should,” “would,”
“plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook”
and similar expressions that predict or indicate future events or
trends or that are not statements of historical matters, but the
absence of these words does not mean that a statement is not
forward-looking. These forward-looking statements include, but are
not limited to, statements regarding estimates and forecasts of
other financial and performance metrics and projections of market
opportunity. These statements are based on various assumptions,
whether or not identified in this press release, and on the current
expectations of MANSCAPED’s management and are not predictions of
actual performance. The following include some but not all of the
factors that could cause actual results or events to differ
materially from those anticipated, including the failure to
recognize the anticipated benefits of the business combination
which may be affect by, among other things, competition and our
ability to grow and manage growth profitability and retain our key
employees, negative publicity impacting our brand and reputation,
which may adversely impact our operating results; our limited
operating history, which may make it difficult to successfully
execute our strategic initiatives and accurately evaluate future
risks and challenges; failed marketing campaigns, which may cause
us to incur costs without attracting new customers or realizing
higher revenue; failure to attract new customers or retain existing
customers; risks related to the use of social media platforms,
including dependence of third-party platforms; decrease in success
of the direct to consumer revenue channel; loss of one or more of
our key suppliers or manufacturers; shifts in customer spending;
lack of interest in new products or changes in brand perception
upon evolving consumer preferences and tastes; loss of confidential
data from customers and employees, which may subject us to
litigation, liability or reputational damage; failure to
successfully integrate into new international markets; risks of
product liability suits or product recalls; risks related to
COVID-19 pandemic, including supply chain disruptions or increased
shipping costs. There may be additional risks that neither Bright
Lights nor MANSCAPED presently know or that Bright Lights and
MANSCAPED currently believe are immaterial that could also cause
actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Bright Lights’ and MANSCAPED’s expectations, plans or
forecasts of future events and views as of the date of this press
release. Bright Lights and MANSCAPED anticipate that subsequent
events and developments will cause Bright Lights’ and MANSCAPED’s
assessments to change. However, while Bright Lights and MANSCAPED
may elect to update these forward-looking statements at some point
in the future, Bright Lights and MANSCAPED specifically disclaim
any obligation to do so. These forward-looking statements should
not be relied upon as representing Bright Lights’ and MANSCAPED’s
assessments as of any date subsequent to the date of this press
release. Accordingly, undue reliance should not be placed upon the
forward-looking statements. For additional information about the
factors that could cause actual results to differ materially from
forward-looking statements, please see the documents filed or to be
filed with the Securities and Exchange Commission, including the
proxy statement/prospectus filed as part of the Registration
Statement on Form S-4 for the business combination, which has been
filed by Bright Lights Parent Corp. with the SEC.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220404005332/en/
Allison Frazier, Director of Communications at MANSCAPED™
allison@manscaped.com 925-216-2791
Bright Lights Acquisition (NASDAQ:BLTS)
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