Leading UK shoe seller sees major improvements
in checkout and overall site speed after replatforming on
BigCommerce
BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce
platform for fast-growing and established B2C and B2B brands and
retailers, and Soletrader today announced that the global premium
footwear and accessories retailer has launched its new headless and
composable website on the BigCommerce platform.
Founded over 60 years ago, Soletrader is known for its curated
branded collections, ranging from vintage classics to modern
originals. The company has more than 28 brick-and-mortar stores and
concessions across the UK, trading as Soletrader and Sole.
Soletrader sells its collections of brands including On, Veja, New
Balance, Dr. Martens, Birkenstock, V.GAN and many more globally to
its loyal customers.
“We had replatformed our previous websites only three years ago,
and they were very much still fit for purpose,“ said Marcel Bordon,
CEO of Soletrader. “But we decided to flex our in-house tech
capabilities and replatform again to position ourselves at the
cutting edge of technology now and in the future. This is our
commitment to continue innovating and evolving our technology to
deliver an incredible experience for our customers and our
brands.”
The new site takes advantage of BigCommerce’s open, flexible
platform to underpin an innovative composable commerce storefront,
leveraging Storyblok for content, search and merchandising from
Algolia, marketing operations from Klaviyo and hosted on Next.js
infrastructure from Vercel. BigCommerce partner Cygnet Digital, an
award-winning agency specializing in headless commerce, oversaw
development of the project in a dynamic partnership with
Soletrader’s in-house team.
“We were thrilled to partner with Soletrader, BigCommerce and
others on this transformative project,” said Peter Ross, managing
director at Cygnet Digital. “We created a cutting-edge, headless
ecommerce solution that not only meets Soletrader’s current needs
but also sets them up for future success. The collaborative effort
and innovative technology stack have resulted in a platform that
truly elevates the customer experience.”
Soletrader’s website now presents customers with a stunning new
UI/UX, designed in-house by the Soletrader team, delivering a
unique and compelling brand story. Shoppers are experiencing
blazing fast page load speeds due to the Next.js frontend and React
Server Components behind the scenes. They benefit from Soletrader’s
optimized checkout and seamless Click & Collect – also known as
Buy Online, Pick-up In Store (BOPIS) – process. With Multi-language
and Multi-storefront channels enabled by Storyblok and BigCommerce,
Soletrader integrated multiple ecommerce functionalities into a
single store backend for more efficient management.
“Soletrader considers itself a technology company that sells
shoes, and they’ve proven that with this new website that is both
beautiful and well built,” said Mark Adams, senior vice president
and general manager of EMEA at BigCommerce. “Leveraging key
technologies from industry leaders such as Algolia, Klaviyo,
Storyblok and Vercel, Soletrader is now ready to evolve quickly to
stay ahead of the market.”
"By successfully implementing state-of-the-art solutions, our
partner Cygnet Digital enabled Soletrader to deliver a seamless
omnichannel experience,” said Barry D’Arcy, vice president of
partners at Storyblok. “This project underscores our commitment to
cultivating innovative partnerships that enhance customer
engagement across all touchpoints, demonstrating our dedication to
driving exceptional and consistent customer experiences."
Soletrader is the latest fashion and apparel brand to launch on
BigCommerce, including Badgley Mischka, Rohan and White Stuff. For
more information on BigCommerce’s ecommerce solutions for fashion
and apparel, click here.
To learn more about how to build a resilient tech ecosystem
using composable commerce principles, download BigCommerce’s recent
guide Resilient Ecommerce Architecture: Build to scale with
composable commerce.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable
ecommerce platform that empowers brands and retailers of all sizes
to build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated enterprise-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur
Baking Co., MKM Building Supplies, United Aqua Group and Uplift
Desk. For more information, please visit www.bigcommerce.com or
follow us on X and LinkedIn.
About Soletrader
For over 60 years Soletrader has serviced its customers’ passion
to discover quality footwear and innovative cutting-edge designs.
In all these years, the business has had the same hunger and drive
to remain independent and to provide the best and most
knowledgeable service to those who also think independently, the
individuals, the Soletraders.
Founded in 1946, and a retailer since 1962, Soletrader has
worked with storied brands such as Dr Martens, Veja and Ugg since
the beginning of their own journey. Soletrader provides its
customers with an eclectic range of contemporary casual, designer,
performance-based, heritage, and breakout footwear.
Today Soletrader deploys its knowledge to discover and showcase
the latest technological innovations housed within the best of
premium design. Soletrader is an early adopter giving oxygen to the
brands of tomorrow, with an industry-leading focus on tech in all
parts of its business.
Visit soletrader.co.uk or soletradershoes.com, and follow us on
Instagram and TikTok.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240805075389/en/
Brad Hem pr@bigcommerce.com
BigCommerce (NASDAQ:BIGC)
過去 株価チャート
から 12 2024 まで 1 2025
BigCommerce (NASDAQ:BIGC)
過去 株価チャート
から 1 2024 まで 1 2025
