AKLM Acclaim Entertainment (MM)

Acclaim Entertainment, Inc. to Put the Urgency in Emergency With Spring 2005 Launch of 'Emergency Mayhem' Humorous Arcade-Style Video Game to Offer Frantic Action by Placing Gamers at the Helm of Different Emergency Services Teams LOS ANGELES, May 11 /PRNewswire-FirstCall/ -- E3 -- Recruiting gamers to join the most off-beat and dysfunctional cast of heroes ever assembled, Acclaim Entertainment, Inc. , today announced that it will launch Emergency Mayhem in the spring of 2005 for the current generation of console gaming systems. Developed by Acclaim Studios Cheltenham, Emergency Mayhem will offer a humorous arcade-style video game experience, whereby gamers will take the helm of three different emergency services teams who are frantically racing against the clock to try and hold together their city which is coming apart at the seams. "Emergency Mayhem is a fun and truly original arcade game that stands apart from the crowd and breaks the mold," said Barry Jafrato, Senior Vice President of Studios for Acclaim. "Filled with more than 70 mini-games and hours of party-style modes of play, Emergency Mayhem will appeal to consumers of all ages." Emergency Mayhem will include: * Arcade-style, time-based gameplay; * Three different emergency teams to play as - police, fire and medical services; * 12 different vehicles to control; * More than 70 skill-based mini-games; * Numerous party-modes for hilarious multiplayer fun. Emergency Mayhem will be available in the spring of 2005 for the current generation of console gaming systems. For more information on this game, please visit http://www.acclaim.com/. Acclaim's complete showcase of products will be featured at the 2004 Electronic Entertainment Expo in Los Angeles, CA at booth #152 in the Concourse Hall. About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Australia, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines periodically. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com/. The statements contained in this release which are not historical facts are "forward-looking statements." Acclaim cautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. Contact: Alan B. Lewis Tara Monahan Acclaim Entertainment, Inc. Acclaim Entertainment, Inc. (516) 656-5000 (516) 656-5000 DATASOURCE: Acclaim Entertainment, Inc. CONTACT: Alan B. Lewis, +1-516-656-5000, or , or Tara Monahan, +1-516-656-5000, or , both of Acclaim Entertainment, Inc. Web site: http://www.acclaim.com/ http://www.e3expo.com/e3expo/

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