Hillshire Brands Company To Be New Name of Sara Lee's North American Business
2012年6月6日 - 3:00PM
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Sara Lee Corp. (NYSE: SLE) announced today that it chose
Hillshire Brands Company as the new name for its North American
business. Hillshire Brands will be listed on the New York Stock
Exchange under the ticker symbol "HSH."
Sara Lee will become two independent pure-play, publicly-traded
companies on June 28, 2012. D.E MASTER BLENDERS 1753 will focus on
international coffee and tea and Hillshire Brands will focus on
meat-centric food products and foodservice operations. Hillshire
Brands will include several popular, market-leading consumer brands
including Jimmy Dean, Hillshire Farm, Ball Park, Aidells, Gallo
Salame and State Fair.
"As a pure-play company with strong momentum, we needed a name
and identity that captures the potential of this new organization,"
said Sean Connolly, chief executive officer of Sara Lee North
American Retail and Foodservice, who will become chief executive
officer of Hillshire Brands. "Hillshire Brands represents our
strong heritage in quality and great taste, as well as our
ambitions for growing our portfolio of iconic brands in the
future."
The Hillshire name was inspired by the Hillshire Farm brand,
which Sara Lee acquired in 1971. Friedrich (Fritz) Bernegger
founded Hillshire Farm in New London, Wis., and his entrepreneurial
spirit lives on in the company to this day.
"A key goal was to retain the strong equity with consumers and
customers that the Hillshire name brings us," added Connolly.
"'Hillshire' is a name that stands for quality, integrity and
superior taste."
After the spin-off, Hillshire Brands' Foodservice division will
continue to be known as "Sara Lee Foodservice." This brand name is
well-known and respected throughout the industry for its full
portfolio of meat and bakery items, including both
front-of-the-house and back-of-the house brands.
The company has also adopted a new visual identity to help
position Hillshire Brands as a leader focused on providing
innovative meat-centric brand and snack solutions, but at the same
time, create a distinction between the new corporate name and the
leading Hillshire Farm brand. The identity will be instilled
throughout the organization through signage, stationery and a
branded office space currently under construction in Chicago.
To assist in crafting a brand image that accurately reflects its
new strategic direction and name, the company engaged branding firm
Duffy & Partners. "Having worked with many of the company's
iconic brands throughout the years, this was a particularly
exciting assignment," said Joe Duffy, creative director of Duffy
& Partners. "It was an opportunity to deliver a powerfully
unique design solution that reflects Hillshire Brands' desire to
provide millions of consumers' delicious convenient meat-centric
foods."
About Sara Lee Corporation
Sara Lee Corp. (NYSE: SLE) and its leading portfolio of food and
beverage brands, including Ball Park, Douwe Egberts, Hillshire
Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate
nearly $8 billion in annual net sales from continuing operations
and employ approximately 20,000 people worldwide. In January, 2011,
Sara Lee Corp. announced that it will divide the company into two
pure -play publicly traded companies, one focused on the
international coffee and tea market and the other on North American
meats. For more information on the company, please visit
www.saralee.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50299432&lang=en
Sara Lee Corp.Media: Mike Cummins, +1.630.598.8412Analysts:
Melissa Napier, +1.630.598.8739
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