SOS Sosandar Plc

Sosandar plc

Fourth store agreement signed in St David's, Cardiff

Sosandar plc (AIM: SOS), the women's fashion brand, creating quality, trend-led products for women of all ages, is pleased to announce that it has signed a lease agreement for its fourth store, in Cardiff's St David's centre. This follows the recent store openings in Chelmsford, Marlow and the Metrocentre.

St David's occupies one third of Cardiff's city centre. It creates best-in-class guest experiences and is a go-to destination for locals and tourists alike, with an annual footfall of 30 million. Sosandar's store will be alongside brands such as AllSaints, Mint Velvet, and Reiss. St David's is also home to a number of high-end restaurants, such as The Ivy, that have made it a known destination for fine dining.

Ali Hall and Julie Lavington, Co-CEOs commented: "It's exciting to announce our fourth store location as we continue our transition to becoming a true multi-channel retailer. Aligned with our strategy and other store locations announced to date, St David's meets our criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, being the go-to shopping destination in Cardiff."

Pablo Sueiras, Head of Retail Brand Account Management at Cardiff St David's owner, Landsec said: "Our guests want to experience new and exciting brands in the best stores, and Sosandar fits this description. Increasingly we are seeing digital-first brands broaden their multichannel offer. Destinations like St David's offer brands a platform to connect with their audience in person, provide exceptional guest experiences and reach new consumers. We're delighted that Sosandar have chosen St David's to make their debut in Wales."

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About Sosandar plc

Sosandar is a women's fashion brand in the UK targeting style conscious women who have graduated from lower quality, price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed and tested in-house.

Sosandar's product range is diverse, providing its customers with an array of choice for all occasions across all women's fashion categories. The company sells through Sosandar.com and its own stores, and has a number of high value brand partnerships including with Next and Marks & Spencer.

Sosandar's success has been built on an exceptional product range, seamless customer experience and impactful, lifestyle marketing, all of which is underpinned by combining innovation with data analysis. Our growth strategy is focused on continuing to grow brand awareness and expand our addressable market and routes to market, reaching customers wherever they wish to shop.  This is achieved both through direct to consumer channels and through chosen third party partners.  

 Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at www.sosandar-ir.com