Brave Bison Group PLC Rebel FC signs sponsorship deal with Utilita
2018年11月23日 - 4:00PM
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Brave Bison Group PLC
23 November 2018
RNS Reach
23 November 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Rebel FC signs sponsorship deal with Utilita
Brave Bison has entered into a two-year deal with energy
provider Utilita Energy Limited ("Utilita") for 'front of shirt'
sponsorship of Rebel FC, the social influencer football team
developed by Brave Bison in partnership with YouTube star Callum
Airey (better known as Calfreezy).
This agreement sees Rebel FC join professional football clubs
such as Leeds United, Southampton and Aston Villa who are also
partners of Utilita, one of the UK's fastest growing independent
energy suppliers.
The sponsorship agreement sits alongside the previously
announced sponsorship and supplier deal with Under Armour and
precedes Rebel FC's debut in this year's Wembley Cup on Sunday 25
November 2018. The team will be taking on fellow influencer
football sides Hashtag United, The F2 and XOFC in a knock-out
tournament featuring YouTube's most talked about teams as well as
footballing legends such as Michael Essien and Cafu.
Rebel FC will wear bespoke kits featuring the Utlita logo for
all their matches, which are broadcast to their amass of fans
across social platforms as they continue their ambitious and
unorthodox journey to the higher reaches of football - rebelling
against the traditional system whilst entertaining their army of
Gen Z fans.
Brave Bison's Chief Executive, Claire Hungate, commented:
"Utilita are renowned for being a challenger brand and therefore a
partnership with Rebel FC fits seamlessly with this reputation. I
am delighted to see Rebel FC attract a major brand sponsor before
they take part in their debut Wembley Cup and Utilita's decision to
sponsor Rebel, alongside teams such as Leeds United and Aston
Villa, really endorses our investment in creator football."
Utilita's Director of Marketing and Communications, Jem
Maidment, commented: "Utilita is challenging the so-called 'Big
Six' energy suppliers, similar to Rebel FC as they take on
established social influencer brands in a competitive market. We
are thrilled to be on board with Calfreezy and the team - not just
for the Wembley Cup 2018 but to be powering the rebellion for the
next two years, connecting us with a Gen Z and Millennial
audience."
Whilst the fees payable are not material to the Group, this
sponsorship deal is testament to the value in creator football. As
the movement continues to grow, Brave Bison is front and centre,
being well placed to benefit from its shareholding in Rebel FC and
its commercial representation of the brand.
Rated as a Top 5 Energy Supplier for Customer Satisfaction
according to Which?*, Utilita has 690,000 customers and operates
from centres across the UK, making national headlines in July 2018
when it opened its first energy store in Gosport, Hants.
*https://switch.which.co.uk/energy-suppliers/energy-companies-rated.html
-ENDS-
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Manager
Email: jackbates@bravebison.io
Allenby Capital Limited
Jeremy Porter / Asha Chotai
Tel: 020 3328 5656
Newgate Communications
Elisabeth Cowell / Fiona Norman
bravebison@newgatecomms.com
Tel: 020 3757 6880
About Brave Bison:
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PUMA and Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
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END
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