JV Launch

RNS Number:4762D
DIC Entertainment Holdings, Inc.
07 September 2007


       DIC Joint Venture Children's Channel Launches in five territories


DIC Entertainment Plc (DIC), the integrated global children's brand management
company is pleased to announce the launch today (Friday 7th September) of
KidsCo, the joint venture children's channel it owns alongside leading media
companies, Sparrowhawk Media and Corus Entertainment Inc.'s Nelvana Enterprises.


The channel begins broadcasting today in Romania, Hungary, Russia, Turkey and
Poland. Carriage deals have also been signed in Ukraine, where KidsCo will
launch next month, and in Asia Pacific, where viewers will be able to receive
the service by early 2008.


It is anticipated that KidsCo will be available in up to 40 territories -
including Europe and Latin America - within the next 18 months. KidsCo, a 24/7
multi-platform channel, is committed to providing a responsible and entertaining
environment for children and families around the world. The channel utilises
Sparrowhawk's state-of-the-art broadcast distribution facility in the U.S. and
the company's international network of affiliates. DIC's content will represent
up to 40% of the global channels' out put.


Jeff Edell, DIC President and Chief Operation Officer said " We are delighted to
see the launch of the new channel today. Everything augurs extremely well for
the future with subscriptions well ahead of forecasts and further international
channel launches on course. Our investment in the channel is a key strategic
development not only because it represents an increasingly valuable asset as the
global network rolls out, but also because our involvement provides a guaranteed
global audience for our children's brands."


KidsCo Managing Director Paul Robinson said, "The level of enthusiasm by
platforms for KidsCo has been fantastic. We knew that this was going to be a
sure-fire hit because of the level of expertise of the venture partners and the
outstanding content they have available. We also knew we had an innovative
business model with this collaboration and it seems our affiliates believe we've
got it exactly right - which has enabled us to be this aggressive with the
roll-out of KidsCo."


About DIC Entertainment:

DIC Entertainment is a fully integrated global brand management company
dedicated to creating, developing, producing, distributing, marketing and
merchandising family-based intellectual properties. The Company serves as the
worldwide licensor for brands such as McDonald's, Strawberry Shortcake, and
Classic Trolls. DIC has become an industry leader in developing quality content
for kids with an extensive library of nearly 3,000 half-hours of animated
programming, including Horseland, Strawberry Shortcake, Liberty's Kids,
Madeline, Care Bears and Where On Earth Is Carmen Sandiego? In 2006, DIC and
AOL's kids' online destination KOL launched the new branded kids' programming
block, KOL's Saturday Morning Secret Slumber Party for CBS. As a pre-eminent
supplier of kids programming worldwide, DIC has developed strategic partnerships
with key broadcast partners throughout North America, Europe, Asia, Latin
America, Africa and Australia. Last year DIC announced the acquisition of
Copyright Promotions, a pan-European licensing agency that represents the
licensing rights of a broad portfolio of world-renowned companies including
DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The
Football Association. DIC is headquartered in Burbank, California with offices
in New York, Paris and London.

ENDS


For further information please contact:

Craig Breheny / Ash Spiegelberg, Brunswick        Tel: +44 (0) 20 7404 5959






                      This information is provided by RNS
            The company news service from the London Stock Exchange

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