Director/PDMR Shareholding (4872M)

TIDMCLS TIDMWST

RNS Number : 4872M

Cheerful Scout PLC

17 August 2011

cheerful scout plc / Index: AIM / Epic: CLS / Sector: Media

17 August 2011

cheerful scout plc ('cheerful' or 'the Company')

Director/PDMR Shareholding

cheerful scout plc, the AIM-traded multi-media specialist focussed on delivering innovative corporate communications solutions, announces that Gailforce Marketing and PR Pty Limited, acting as trustee for The Hale Agency Superannuation Fund, has acquired 1,650,000 ordinary shares in cheerful at a price of 10p each, representing a 20% premium over yesterday's closing share price. These shares have been acquired in part from cheerful CEO, Peter Litten, and Westside Acquisitions plc (through its wholly owned subsidiary Reverse Takeover Investments Plc).

The Hale Agency Superannuation Fund now has an interest in 1,650,000 ordinary shares in cheerful, representing 21.05% of the issued share capital of the Company. Michael Hale has an interest in The Hale Agency Superannuation Fund.

Following the share trades, various board members and associates of cheerful have an interest in the share capital of the Company as follows:

 
                           Shares held 
                              prior to                 Shares held post 
 Director/Associate            dealing       %                  dealing      % 
 Peter Litten                4,400,000   56.14                3,362,500   42.9 
                          ------------  ------  -----------------------  ----- 
 Westside Acquisitions 
  plc (through its 
  wholly owned 
  subsidiary Reverse 
  Takeover Investments 
  Plc)                         800,000   10.21                  300,000    3.8 
                          ------------  ------  -----------------------  -----

** ENDS **

For further information visit www.cheerfulscout.comor contact:

 
 Gary Fitzpatrick       cheerful scout plc          Tel: 020 7291 
                                                     0444 
 Mark Percy/Catherine   Seymour Pierce              Tel: 020 7107 
  Leftley                                            8030 
 Elisabeth Cowell       St Brides Media & Finance   Tel: 020 7236 
                         Ltd                         1177

This information is provided by RNS

The company news service from the London Stock Exchange

END

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