Club Bud Re-Emerges as the Premier Olympic Winter Games Party Destination
2010年1月20日 - 12:50AM
PRニュース・ワイアー (英語)
Budweiser's Support of Team USA Culminates With Five Nights of
Exclusive Parties in Vancouver ST. LOUIS, Jan. 19 /PRNewswire/ --
Club Bud, host of the hottest parties in Beijing and Torino, will
reclaim its place on top of the Olympic Winter Games party podium
in Vancouver. Budweiser, the official beer of the U.S. Olympic Team
and a supporter of the Olympic Movement since 1984, will be the
center of the Olympic Games social scene for five nights in
February. Torino introduced the world to Club Bud in 2006 with a
six-story pyramid-shaped nightclub. Club Bud kept the party going
in Beijing with 360 degree video screens, an electrifying dance
floor and an outdoor pool. In February 2010, Club Bud will
transform the famed Commodore Ballroom into the place for athletes,
celebrities and some lucky fans to celebrate the Olympic spirit in
style. Club Bud will be located on pedestrian-friendly Granville
Street in the heart of Vancouver's entertainment district. The
19,000-square foot, 1,000-person capacity, multi-level venue will
feature a concert stage, elevated seating, several bar and lounge
areas and the legendary 2,646-square foot sprung dance floor. Adult
partygoers will enjoy live DJs and three separate bar areas will
offer distinct atmospheres to enjoy a cold Budweiser with friends.
Club Bud will host themed evenings, with doors opening at 9 p.m. A
red carpet entrance will welcome Olympians to the exclusive events
on: -- Friday, February 19; Burton Party -- Saturday, February 20;
NHL® Party -- Thursday, February 25; Budweiser Party -- Friday,
February 26; Under Armour Party -- Saturday, February 27; lululemon
athletica Party "Club Bud is renowned for its parties and for being
a place where Olympic teammates and competitors can come together
to celebrate their achievements and enjoy the camaraderie shared
among world-class athletes," said Mark Wright, vice president of
media, sponsorship and activation, Anheuser-Busch. "In addition to
Club Bud, the Great American Lager has been a proud supporter of
the U.S. Olympic Movement for 25 years. Budweiser's programs rally
excitement for Team USA and create fundraising opportunities to
help our country's Olympic hopefuls achieve their dreams."
Additional Budweiser U.S. Olympic Team Activities On January 1, the
world-famous Budweiser Clydesdales led an Olympic-themed float at
the 112th Tournament of Roses Parade in Pasadena, Calif. The float
featured U.S. Olympic legends Bonnie Blair, Dan Jansen and Michelle
Kwan, joined by 2010 Olympic hopefuls Shannon Bahrke (freestyle
skiing), Steve Fisher (snowboarding), Steve Holcomb (bobsled),
Katherine Reutter (short track speedskating), Rebecca Sorensen
(skeleton) and Marco Sullivan (alpine skiing). To reach adult race
fans through Budweiser's long-standing involvement in NASCAR,
driver Kasey Kahne will pilot a special Team USA paint scheme on
the No. 9 Budweiser Ford at the 52nd running of the Daytona 500 on
Feb. 14 and the Auto Club 500 in Fontana, Calif. on Feb. 21, both
which occur during the Vancouver 2010 Olympic Winter Games.
Budweiser Team USA Olympic paint scheme diecast cars are available
for purchase through BudShop.com, Nascar.com and at the tracks
during upcoming races. All proceeds from the sales will be donated
to the United States Olympic Committee (USOC) to assist athletes'
training and travel costs for the Olympic Winter Games. Budweiser's
Team USA retail and consumer initiatives include custom packaging,
point-of-sale pieces featuring U.S. Olympic hopefuls and branded
promotional items. In late 2009, consumers could win a trip to the
Olympic Winter Games through sweepstakes promotions at retailers by
visiting Budweiser.com and through mobile Text-to-Win
opportunities. Budweiser proudly supports dedicated U.S. Olympians
and is the official beer sponsor of the U.S. Olympic Team through
2012. Budweiser served as the official beer of the Los Angeles 1984
Olympic Games, Atlanta 1996 Olympic Games, Salt Lake City 2002
Olympic Winter Games, Torino 2006 Olympic Winter Games and Beijing
2008 Olympic Games. Based in St. Louis, Anheuser-Busch is the
leading American brewer, holding a 49.2 percent share of U.S. beer
sales. The company brews the world's largest-selling beers,
Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent
share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch
ranked No. 1 among beverage companies in FORTUNE Magazine's Most
Admired Global Companies list in 2009. Anheuser-Busch is a major
manufacturer of aluminum cans and one of the world's largest
recyclers of aluminum cans. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and
continues to operate under the Anheuser-Busch name and logo. For
more information, visit http://www.anheuser-busch.com/. DATASOURCE:
Anheuser-Busch CONTACT: Michael Lourie of Anheuser-Busch,
+1-314-577-9928, Web Site: http://www.anheuser-busch.com/
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