NEXEN TIRE fosters brand presence with German Bundesliga LED exposure
2024年6月26日 - 5:25PM
NEXEN TIRE fosters brand presence with German Bundesliga LED
exposure
NEXEN TIRE, one of the world's leading tire manufacturers, is
excited to announce a significant increase in its brand presence in
Germany by showcasing its brand at five prominent Bundesliga 1
clubs. This strategic initiative aims to broaden NEXEN TIRE’s reach
across Germany, reinforcing its commitment to the European market.
NEXEN TIRE will be exposed on the perimeter at TSG
1899 Hoffenheim, FC Heidenheim, FC Augsburg, FSV Mainz 05, and VfL
Bochum 1848. This collaboration underscores NEXEN TIRE's dedication
to aligning with top-tier football clubs and engaging with the
passionate Bundesliga fan base.
To maximize audience engagement and brand
recognition, NEXEN TIRE has strategically chosen to expose its
brand in the most populated regions of Germany. This approach
ensures that NEXEN TIRE reaches a diverse and extensive audience,
capitalizing on the popularity and reach of Bundesliga
football.
The advertisement will be prominently displayed at
every Bundesliga home match of each club for the entire 2024/25
season. This initiative guarantees consistent brand exposure
throughout the season, allowing NEXEN TIRE to connect with millions
of football enthusiasts across the country.
“We are excited to enhance our brand presence in
Germany through this strategic partnership with these esteemed
Bundesliga clubs,” said Peter Gulow, Vice President Europe Central
& East at NEXEN TIRE. “Our goal is to connect with a broader
audience and reinforce our brand's visibility in the European
key-markets. The Bundesliga offers an exceptional platform to
engage with fans across Europe.”
NEXEN TIRE’s increased brand exposure in the German
Bundesliga is a testament to its ongoing efforts to expand its
market presence and strengthen brand recognition in Europe. This
strategic move highlights NEXEN TIRE's commitment to engaging with
a passionate sports audience and underscores its broader global
sports marketing strategy.
Nexen Tire partners with the football clubs,
Manchester City and Juventus Turin and SK Slavia to reinforce its
brand recognition in the European region.
About NEXEN TIRE
NEXEN TIRE, founded in 1942, is a global tire
manufacturer based in South Korea. NEXEN TIRE, one of the world's
fastest growing tire manufacturers, currently works with 150
countries and owns four manufacturing plants, two in Korea (Yangsan
and Changnyeong) and one in Qingdao, China. In 2019, another plant
in Žatec, Czech Republic, went into operation. NEXEN TIRE
manufactures tires with advanced technology and design excellence
for passenger cars, SUVs, and light trucks. NEXEN TIRE supplies
original equipment tires to global automakers in a variety of
countries around the world. For the first time among the various
tire manufacturers in the world, the company achieved a grand slam
of the world's top four design awards in 2014.
For more information, please visit
http://www.nexentire.com/international/
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d7658dfb-e6df-476e-9d5b-74460de583be
Nexen Tire (KOSPI:002350)
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