RIO DE JANEIRO, June 9, 2014 /PRNewswire/ -- Budweiser, the
official beer sponsor of 2014 FIFA World Cup Brazil™, officially
opened the doors to the highly anticipated Budweiser Hotel by
Pestana at Copacabana Beach today with a kick-off press conference
and panel discussion to launch the 2014 FIFA Man Of The Match,
presented by Budweiser. The award, which is determined by fan
voting and will be presented after every match of the tournament,
recognizes the top player who had the most significant impact or
influence on their team's performance.
During the press conference, former FIFA World Cup™ players
Juliano Belletti (Brazil), Davor
Suker (Croatia) and Pierre
van Hooijdonk (Netherlands) shared
their expert analysis, predictions and insights on players to watch
and potential breakout stars for their year's tournament.
Additionally, the players revealed a redesigned Man Of The Match,
presented by Budweiser trophy for the 2014 FIFA World Cup™.
The FIFA Man Of The Match, presented by Budweiser, will continue
to bring football fans closer to the game that they love, as the
award is determined by fan voting. In addition to voting on
FIFA.com, the program will feature an all-new, Twitter voting
mechanism, where, when users tap the #ManoftheMatch Tweet from
@FIFAcom either online or from their mobile device, a custom
Twitter Card will display featuring side by side player photos,
giving users the chance to cast their vote for the Man Of The
Match. Users who tap one of the photos to vote will automatically
generate a Tweet with their selection. Voting for the FIFA
Man Of The Match, presented by Budweiser, begins at the start of
the second half of every match, closes at the final whistle, and
will now be available in six languages – English, Spanish,
Portuguese, French, German and Arabic.
As appointed by Thierry Weil,
Director of FIFA Marketing, "The FIFA Man Of The Match, presented
by Budweiser is an important FIFA sponsor programme which plays a
key role for fan engagement during the FIFA World Cup™. Through an
innovative collaboration with Budweiser we will for the first time
offer fans the opportunity for social media live voting, from the
start of half time to the end of the match. This illustrates our
commitment to giving the fans the opportunity to be part of the
sport they love."
Budweiser Hotel by Pestana:
Brand Unveils Full
Concert Line-Up, Partner Parties and more
Last
month, Budweiser rolled out exciting plans for the Budweiser Hotel
by Pestana on Copacabana Beach, establishing the premier
destination in Rio de Janeiro for
exclusive events during the FIFA World Cup Brazil™.
Today, the brand revealed additional event programming that will
continue to infuse sports and entertainment, including an epic
concert line-up, rooftop pool parties with world-class brand
partners, and an abundance of special appearances from former FIFA
World Cup™ legends and celebrities.
Andrew Sneyd, Global Vice
President Budweiser, said, "We are excited to officially open the
doors to the Budweiser Hotel by Pestana. Our Rise As
One FIFA World Cup™ campaign focuses on footballs
unique ability to unite a global fans base in celebration of the
game and we are thrilled to bring fans from all across the world
together at the Budweiser Hotel to celebrate the beautiful game
with best-in-class entertainment and experiences."
Further establishing the Budweiser Hotel as the premier
destination in Rio, Budweiser has partnered with multiple
world-class brands to host exclusive events and parties where
Budweiser guests can soak up the sun, enjoy music, dancing, and a
cold Budweiser. Select partner events include:
- VICE
- UFC
- EA Sports
- FIFA Interactive World Cup
- Kicking + Screening Film Festival
- Playboy
In addition to previously announced musical performances by
world-renowned EDM DJs Nicky Romero, Zedd, Major Lazer and Above & Beyond, the
Budweiser Hotel by Pestana will also feature performances headlined
by several other musical stars including:
- Fatboy Slim
- Felguk
- Faul & Wad Ad
- Howie Lee
- Brazil's own Jorge Ben Jor
For more details on Budweiser's Rise As One
campaign and for the latest Budweiser FIFA World Cup news, please
visit www.RiseAsOne.com and follow @BudweiserFC on Twitter.
About Budweiser & Football
Budweiser has a strong
commitment to football globally, having served as official beer
sponsor of the FIFA World Cup™ for over 25 years, and with an
ongoing commitment through the 2018 and 2022 tournaments.
About the Budweiser Hotel by Pestana
Budweiser,
together with leading global hotel group, Pestana, will transform
the Pestana Rio Atlantica hotel into the Budweiser Hotel,
the destination for marquee events during this year's FIFA World
Cup™. Pestana Rio Atlântica is a 5
star hotel in Rio de Janeiro,
located on Atlântica Avenue with a dazzling view overlooking the
iconic Copacabana beach.
About Anheuser-Busch InBev
While Budweiser will serve
as the official beer of the 2014 FIFA World Cup Brazil™,
Anheuser-Busch InBev will once again leverage its portfolio of
beers around the world by extending local sponsorship rights to its
leading brands in select football markets, including Brahma
(Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The
Netherlands), Siberian Crown (Russia), Cass (Korea), Hasseroder
(Germany) and Beck's (Italy), among others.
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium,
with American Depositary Receipts on the New York Stock Exchange
(NYSE: BUD). It is the leading global brewer and one of the world's
top five consumer products companies. Beer, the original social
network, has been bringing people together for thousands of years
and our portfolio of well over 200 beer brands continues to forge
strong connections with consumers. This includes global brands
Budweiser®, Corona® and Stella Artois®; international brands
Beck's®, Leffe®, and Hoegaarden®; and local champions Bud Light®,
Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®,
Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®,
Chernigivske®, Cass®, and Jupiler®. Anheuser-Busch InBev's
dedication to heritage and quality originates from the Den Hoorn
brewery in Leuven, Belgium dating
back to 1366 and the pioneering spirit of the Anheuser & Co
brewery, with origins in St.
Louis, USA since 1852.
Geographically diversified with a balanced exposure to developed
and developing markets, Anheuser-Busch InBev leverages the
collective strengths of its more than 150,000 employees based in 25
countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue. The company strives to
be the Best Beer Company in a Better World. For more information,
please visit: www.ab-inbev.com.
Photo - http://photos.prnewswire.com/prnh/20140609/105993
SOURCE Budweiser