Web 2.0 Initiatives Continue to Gain Acceptance at Companies, Watson Wyatt Survey Finds
2009年5月22日 - 4:15AM
PRニュース・ワイアー (英語)
WASHINGTON, May 21 /PRNewswire-FirstCall/ -- Despite their relative
newness, companies are embracing Web 2.0 technologies such as
social networking tools, blogs and webcasts for internal
communications and as part of their overall technology mix,
according to a new survey by Watson Wyatt, a leading global
consulting firm. Watson Wyatt's 2009 HR Technology Trends Survey
found that since the economic downturn began, 72 percent of
employers have increased their use of the intranet and 61 percent
have increased their use of e-mail to communicate with employees.
Employers are also using newer tools - a third (32 percent) have
increased their use of webcasts; 13 percent have increased their
use of social networking tools; and 12 percent have increased their
use of blogs for communication. Watson Wyatt's survey was conducted
in February and March 2009 and includes responses from 181 large
employers. "Web 2.0 technologies work well, in most instances, for
targeting specific employee and manager groups, and companies are
using them in appropriate situations," said Jon Osborne, senior
technology consultant at Watson Wyatt. "Using tools such as
role-based portals, internal blogs and webcasts ensures that both
managers and employees can send and receive tailored messages in an
engaging format. This is useful for improving productivity and
maintaining employee morale and engagement, particularly in this
difficult economic time." Companies are adopting role-based
employee portals - those that are personalized to the user - the
most rapidly; forty-one percent have already deployed or are
piloting role-based employee portals and nearly a quarter (24
percent) are planning to adopt them in the next 24 months.
Unsurprisingly, adoption of generic intranets has slowed almost to
a halt: While 86 percent of companies currently have them, almost
none (a mere 2 percent) plan to implement them in the next 24
months. Rather, companies are planning to deploy blogs (13
percent), wikis (13 percent) and podcasts (10 percent) in the same
timeframe. Companies adopting Web 2.0 technologies in overall
technology mix Planning For Deployed or Not Planning Next 24
Piloting Months Role-based portal 24% 41% 35% Social networking 14%
23% 62% Blog 13% 21% 65% Wikis 13% 15% 72% Online video 11% 56% 34%
Podcasts 10% 19% 72% RSS feeds 8% 12% 79% Generic intranet 2% 86%
12% "We are seeing substantially more dissatisfaction with older
technologies that cannot be personalized, as employees become much
more familiar with Web 2.0 tools and the benefits they provide.
Such benefits range from ease of global collaboration to better
communication and increased productivity," said Michael Rudnick,
Watson Wyatt's global portal and collaboration leader. "Even though
defining what exactly comprises Web 2.0 can be imprecise at times,
employers are clearly recognizing its practical and near-term
value." To view the 2009 HR Technology Trends report, visit
http://www.watsonwyatt.com/techtrends09 About Watson Wyatt Watson
Wyatt (NYSE:WWNASDAQ:WW) is the trusted business partner to the
world's leading organizations on people and financial issues. The
firm's global services include: managing the cost and effectiveness
of employee benefit programs; developing attraction, retention and
reward strategies; advising pension plan sponsors and other
institutions on optimal investment strategies; providing strategic
and financial advice to insurance and financial services companies;
and delivering related technology, outsourcing and data services.
Watson Wyatt has 7,700 associates in 33 countries and is located on
the Web at http://www.watsonwyatt.com/. DATASOURCE: Watson Wyatt
CONTACT: Ed Emerman for Watson Wyatt, +1-609-275-5162, , or Steve
Arnoff of Watson Wyatt, +1-703-258-7634, Web Site:
http://www.watsonwyatt.com/
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