R&B Star Akon Breaks Into Huge South Asian Market
2007年12月18日 - 11:00PM
PRニュース・ワイアー (英語)
Sings in Punjabi with Desi Artist Kidd Skilly - Only on DesiHits!
NEW YORK, Dec. 18 /PRNewswire/ -- Last month it was rap sensation
50 Cent using http://www.desihits.com/ to break into the emerging
and lucrative worldwide South Asian market-this month it's R&B
megastar Akon. Once again, the world's leading fusion music hub
Desi Hits! is the first to break exclusive collaborations between
America's leading music acts and "Desi" (South Asian) talent,
defining a new genre of music known as "Urban Desi." For one week
starting December 18, http://www.desihits.com/ will be the only
place to hear the genre-bending sounds of Indian-Mexican rapper
Kidd Skilly's new track "Ni Sohniye" (Hey Pretty Girl), which
features Akon singing in English and Punjabi. The artists came
together through a mutual friend who thought Kidd Skilly's rap
vocals would mesh well with Akon's melodic hooks. "I love
collaborating with other artists," says Akon. "There are times when
I'm in the studio with someone and the chemistry just clicks."
Fusing hip-hop, R&B and Bhangra grooves in English and Punjabi
was a natural for the Senegalese-born singer, who was raised on
fusion sounds. "It was a great experience working with Akon,"
agrees Kidd Skilly, "as he also comes from a deeply rooted cultural
background. Once we connected on the direction of the track the
rest was magic. I hope this collaboration helps pave the way for
all South Asian artists to be heard by mainstream markets." With 50
Cent and Akon exclusives under its belt and more under way,
http://www.desihits.com/ is the ultimate destination for East/West
collaborations. "The South Asian market is huge all over the
world," says Desi Hits! CEO Anjula Acharia-Bath. "In the last few
months we have seen stars like Beyonce, 50 Cent and the Black Eyed
Peas take advantage of this to grow their fan bases;
http://www.desihits.com/ is the only fusion website that blurs the
boundaries between East and West in a cool, funky way." FOR MORE
INFORMATION, CONTACT: Andrea Codrington, Stacy Gillian, Brand
Building Communications, (212) 343-8917 DATASOURCE: Desi Hits!
CONTACT: Andrea Codrington, , or Stacy Gillian, , both of Brand
Building Communications, +1-212-343-8917 Web site:
http://www.desihits.com/
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