- New Autumn/Winter 2024 collection features high-performance,
luxury skiwear and accessories.
- Iconic new styles further expand the product portfolio of
global luxury lifestyle brand.
- Introduces a new AI-generated ‘perfect’ ski resort scene,
digitally printed across outerwear, base layers and
accessories.
Perfect Moment Ltd. (NYSE American: PMNT), the high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence
with fashion-led designs, has launched its new Autumn/Winter 2024
(AW24) collection.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241007243773/en/
Perfect Moment AW24 (Photo: Business
Wire)
The AW24 collection is a fusion of future-thinking and iconic
heritage. It includes the company’s best-selling styles, such as
its signature Aurora Ski Pant and Polar Flare Jacket, along with a
number of new iconic styles.
As a celebration of skiing in all its forms, the collection
comprises four collection stories:
- Chamonix - Block colors, houndstooth and chevrons in
signature red, white and blue color palette, pixelated, twisted and
digitized. Bold prints represent a modern homage to the world of
retro skiing.
- Trojena - Named after the in-development Neom-based
futuristic ski resort, blends classic skiwear pieces with a
ready-to-wear aesthetic. High-shine liquid-look fabrics, bursts of
orange, technical leather and a black-on-black houndstooth make a
bold statement for a new era of skiing.
- St. Moritz - Offers a seamless transition between ski
and aprés, snow white layers sit alongside a rich, deep aubergine
in tactile textures inspired by the elegance of former ski style
icons.
- Sun Valley - Color-drenched ode to the ‘70s, resurfacing
archival prints from the very first Perfect Moment collection.
Introduces a new AI-generated ‘perfect’ ski resort scene, digitally
printed across outerwear, base layers and accessories.
The collection also includes an exclusive standalone
collaboration, Ice Chalet. Each collection story is fuelled
by the brand’s undeniable spirit, blending classic styles with
cutting-edge innovations in silhouettes, prints and fabrics.
“For this latest collection, we aimed to blend modern innovation
with a deep respect of our skiing heritage,” noted Perfect Moment
co-founder and creative director, Jane Gottschalk. “Each capsule
reflects our commitment to pushing boundaries while honouring
timeless style and functionality.”
“From the bold, retro-inspired prints of Chamonix to the
futuristic edge of Trojena, the elegant textures of St. Moritz, and
the nostalgic charm of Sun Valley, every detail has been carefully
considered,” Gottschalk added. “Our new accessories line, including
the oversized and jumbo padded totes, embodies both practicality
and style. Ultimately, our goal was to create a collection that
celebrates the joy and freedom of skiing, combining
high-performance features with a sense of fun and style.”
At its core, the collection represents a masterclass in
high-performance skiwear. Fabrications have been upgraded across
the board. All soft-shell pieces feature an enhanced iteration of
their four-way stretch capabilities. Knitwear is rendered in 100%
Merino wool and base layers now come seamless (for comfort),
offering varying compression levels.
Special attention to detail has been made to the signature
Aurora ski pant, the best-selling “icon” style which has become
synonymous with the label. It is now available in three different
fits, with two length options in the classic black colorway. The
function is, of course, balanced with a keen sense of fun
throughout.
This season also welcomes new accessories, born from
Gottschalk’s ‘throw in and go’ approach to packing that allows more
time for moment-making. Key pieces include oversized and jumbo
padded totes that are large enough for more than essentials yet can
sling over your shoulder whenever the mood takes you. Each is made
in Italy and comes in a range of prints and colorways that
coordinate seamlessly with the rest of the collection.
After the brand’s success at several multi-brand high-end
retailers and seeing record growth from its eCommerce initiatives
over the past year, Perfect Moment’s AW24 collection marks another
major step for the global brand.
Mark Buckley, CEO of Perfect Moment, remarked: “This collection
further enhances our skiwear and luxury lifestyle offerings with
innovative designs. The distinctive style and functionality of our
new Autumn Winter range continue to distinguish Perfect Moment as
one of the most sought-after luxury ski brands globally.
“The launch of our Autumn Winter 2024 collection will be
supported by an expanded multi-channel approach, including the
opening of our first seasonal retail location later this month in
New York City's iconic SoHo. This new space will showcase our AW24
collection and host events throughout the season.”
The Perfect Moment AW24 collection is available today on
perfectmoment.com.
To learn more or receive notifications about the Perfect Moment
AW24 collection, sign up here today.
About Perfect Moment
Founded in 1984 in the mountains of Chamonix, Perfect Moment is
a high-performance luxury skiwear and lifestyle brand. It blends
technical excellence with fashion-forward designs, creating pieces
that effortlessly transition from the slopes to the city, the
beach, and beyond.
Initially the vision of extreme sports filmmaker and
professional skier Thierry Donard, the brand was built on a sense
of adventure that has sustained for over 20 years. Donard, fueled
by his personal experiences, was driven by a desire to create
pieces that offered quality, style and performance, pushing the
wearer in the pursuit of every athlete’s dream: to experience ‘The
Perfect Moment.’
In 2010, British-Swiss entrepreneurial couple Jane and Max
Gottschalk took ownership of the brand. Under Jane’s creative
direction Perfect Moment was injected with a new style focus, one
that reignited the spirit of the heritage brand, along with a
commitment to improving fit, performance and the use of
best-in-class functional materials. As such, the designs evolved
into the distinct statement pieces synonymous with the brand as we
know it today.
Today, the brand is available globally, online and via key
retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges,
Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Important Cautions Regarding Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, contained in this press release
are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
“will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they are based
on our current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore,
you should not rely on any of these forward-looking statements.
Important factors that could cause our actual results and financial
condition to differ from those contained in the forward-looking
statements, include those risks and uncertainties described more
fully in the section titled “Risk Factors” in the final prospectus
for our initial public offering and in our Form 10-K for the fiscal
year ended March 31, 2024, filed with the Securities and Exchange
Commission. Any forward-looking statements contained in this press
release are made as of this date and are based on information
currently available to us. We undertake no duty to update any
forward-looking statement, whether written or oral, that may be
made from time to time, whether as a result of new information,
future developments or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241007243773/en/
Company Contact Jeff Clayborne, CFO Perfect Moment Tel
+44 (0)204 558 8849 Email contact
Investor Contact Ronald Both or Grant Stude CMA Investor
Relations Tel (949) 432-7566 Email contact
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