Big Screen Entertainment Group Introduces Prints and Advertising Fund
2008年11月5日 - 11:57PM
ビジネスワイヤ(英語)
Big Screen Entertainment Group (OTC: BSEG) today announced the
launch of its pioneering Prints and Advertising (P&A) support
program. This new fund will provide up to $400,000 in P&A
support per release, utilizing the company�s recently formed
domestic theatrical distribution arm for a series of future film
release campaigns. The initial title to be released under this
program is the upcoming �Babysitter Wanted� theatrical release
campaign. Big Screen has identified the college demographic and
campuses to be the target theatrical audience for its new
horror/thriller, �Babysitter Wanted.� Big Screen�s advertising
campaign will focus on many of the largest college markets in the
US, as well as several major markets, including New York City. Big
Screen has forged a marketing and distribution partnership with
National Lampoon, Inc. (AMEX: NLN), utilizing the many National
Lampoon media platforms to reach the film's target audience. These
include the National Lampoon College TV network - its in-dorm-room
television network airing on over 200 college campuses across the
country, the National Lampoon Humor Network - the most trafficked
humor sites on the web, Toga TV.com - the company�s broadband
channel, as well as the Drunk University Network, and the National
Lampoon Video Network, which includes channels on YouTube, Veoh,
Yahoo, Joost, and a number of digital video platforms across the
Internet. Big Screen will work closely with and utilize National
Lampoon�s independent film marketing and distribution strategy to
utilize all of National Lampoon�s marketing opportunities to the
college populations. �Big Screen is committed to producing and
identifying compelling and entertaining pictures from fresh voices,
and �Babysitter Wanted� certainly falls into that category,� stated
BSEG CEO Kimberley Kates. �We are set to help take this picture to
the market through a focused theatrical release followed by its DVD
market entry. This is a special picture and we are confident it
will reach its audience in a meaningful way,� she added. More
specifically, Big Screen will work with National Lampoon to
identify and book theaters with some of the highest college student
populations in the US, initially focusing on the top 10 college
markets. National Lampoon College TV will feature film trailers,
commercials, behind-the-scenes specials, cast and filmmaker
interviews, and video segments from the film, all airing for weeks
leading up to �Babysitter Wanted� release. The National Lampoon
Online Networks marketing will be one of the largest components of
the �Babysitter Wanted� advertising campaign. The film will be
promoted on some of the most popular college focused sites on the
Internet. The companies will also support �Babysitter Wanted� in
its subsequent DVD/home entertainment consumer market release in
early 2009. About Big Screen Entertainment Group Big Screen
Entertainment Group (BSEG) is a full service entertainment company
designed to develop, produce, purchase, exhibit and distribute
products in all media formats, including motion pictures,
television, music, publishing, video games and cell phone content.
About National Lampoon National Lampoon, Inc. (AMEX: NLN) has been
a dominant force in the US comedy world for almost 40 years, and is
currently active in a broad array of media and entertainment
segments. These include feature films, television programming,
online and interactive entertainment, home video, audio, and book
publishing. The Company also owns interests in all major National
Lampoon properties, including National Lampoon�s Animal House, the
National Lampoon Vacation series and National Lampoon�s Van Wilder.
National Lampoon reaches nearly one in four of all 18 to 24 year
old college students in America today. The Company has three core
operating divisions: National Lampoon Films, which includes
production along with theatrical and video distribution of feature
films; College Marketing Division; and National Lampoon Networks,
providing humor content through a number of platforms. These
include its National Lampoon College TV network, the National
Lampoon Humor Network - the most trafficked humor sites on the web,
Toga TV.com - the company�s broadband channel, the Drunk University
Network, the new ZAZ Network, and the National Lampoon Video
Network, which includes channels on YouTube, AOL, Yahoo, Joost, and
a number of digital video platforms across the Internet. These are
all anchored by the award winning comedy website
www.nationallampoon.com.
National Lampoon (AMEX:NLN)
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