AQA Aquacell Technologies

AquaCell (AMEX:AQA) announced today that it has engaged both Rubenstein Public Relations, Inc. and Rubenstein Investor Relations, Inc. to represent the Company for their media and shareholder communications campaigns. Rubenstein will work with AquaCell to raise awareness of the Company and its revenue model which involves the combination of the proprietary self-filling closed system Bottled Water Cooler Systems together with AquaCell's unique targeted advertising and branding billboard model. Rubenstein Investor Relations will focus on enhancing the Company's shareholder communications through constant interaction with the investment community. "We are pleased to be working with AquaCell," said Richard Rubenstein, president of Rubenstein Public and Rubenstein Investor Relations, Inc. "AquaCell is addressing a burgeoning market with a dynamic product and we are anxious to get their message out to Main Street as well as Wall Street." About Rubenstein Public Relations, Inc. and Rubenstein Investor Relations Rubenstein Public Relations is synonymous with integrated media campaigns, special events and high visibility coverage. Thirty professionals demonstrate the power of publicity every day for the firm's corporate, consumer and entertainment clients across the country. Rubenstein Investor Relations specializes in introducing and positioning small- and mid-cap companies to appropriate communities of investors. The Company focuses on facilitating and developing strong and lasting investment banking relations, building institutional support, and improving clients' overall investor relations strategies. About AquaCell: AquaCell, based in Rancho Cucamonga, CA, through its AquaCell Media, Inc. operating subsidiary, installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its Water Science Technologies, Inc. subsidiary. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water to processing water for industrial and commercial manufacturing. Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange; and our ability to use the most current technology for our products.