TechTarget Announces Strategic Partnership to Integrate its Leading Account Intent Data Directly into the 6sense Revenue AI Platform
2024年6月27日 - 1:00AM
ビジネスワイヤ(英語)
Mutual customers can use TechTarget’s precise and powerful
1st-party Priority Engine Account Intent Feeds in 6sense to build
dynamic segments and better prioritize and convert the accounts
that are most likely to buy
TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B
technology purchase intent data and services, and 6sense, a global
leader in using AI to help B2B revenue teams create, manage, and
convert high-quality pipeline to revenue, today announced the
launch of a strategic partnership to integrate TechTarget’s
proprietary account intent data into the 6sense Revenue AI™
Platform. This partnership brings mutual customers a potent new
combination of intent data and capabilities to drive sales and
marketing success.
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the full release here:
https://www.businesswire.com/news/home/20240626602163/en/
TechTarget Announces Strategic
Partnership to Integrate its Leading Account Intent Data Directly
into the 6sense Revenue AI Platform (Graphic: Business Wire)
6sense uses advanced AI and big data analytics to empower
organizations with actionable insights and predictive intelligence.
The innovative 6sense Revenue AI platform is designed to help
businesses identify and engage with their most promising prospects
at the right time, significantly enhancing the efficiency and
effectiveness of their sales and marketing efforts.
TechTarget’s Priority Engine™ Account Intent Feeds offering,
launched in April 2024, is powered by TechTarget’s leading purchase
intent data. TechTarget directly sources this data from the real,
observed activity of known accounts and buyers coming to
TechTarget’s expansive global network while conducting research in
support of active B2B technology purchases. Leveraging Priority
Engine Account Intent Feeds in addition to 6sense’s proprietary
intent enables revenue teams at mutual customers to focus on the
right accounts at the right time, drive deeper engagement and
generate more revenue from account-based efforts.
The combined intent data sets represent a new opportunity for
mutual customers to:
- Create efficiency by identifying, prioritizing and targeting
accounts who are actively consuming contextually relevant buy-cycle
content
- Inform better list segmentation and enable deeper
personalization at scale with actionable insights into granular
topical research and engagements with vendor content
- Drive better sales and marketing efficiency, focus outreach and
shorten sales cycles by eliminating false signals
“This partnership is very exciting as our customers are now able
to directly access the breadth of TechTarget’s account intent
signals within the 6sense platform. Priority Engine Account Intent
Feeds provide unmatched precision to confidently identify
high-value accounts that are most likely to buy. This rich data
source, combined with 6sense’s proprietary intent data, provides
them with a more complete view of who is in market,” said Michael
Cotoia, Chief Executive Officer, TechTarget. “This is truly a
‘better together’ story that will help our mutual customers further
refine their approach and more easily leverage this unique data
directly in the 6sense platform to build segments and orchestrate
account-based efforts.”
"The best B2B companies win over buyers and develop
relationships long before buyers and sellers interact, which
requires reliable signals to predict which accounts are in market,"
said Elliot Smith, Head of Partnerships at 6sense. "Our partners at
TechTarget share our goal of providing best-in-class signals and
intelligence to help sales and marketing teams focus on the right
accounts at the right time to drive more meaningful engagement and
revenue."
How the integration works
Mutual customers can create segments in 6sense based on
TechTarget’s Account Intent Feed filters including Account Intent
Range, Account Intent Trend and Account Engagements.
- Account Intent Range - Numerical score ranges indicating
changes in each account’s research activity and engagement with the
vendor’s content and website
- Account Intent Trend - Status indicating the account’s
activity this week compared to previous weeks
- Account Engagements - Filter based on an account’s
engagement with the vendor including if an account viewed their
content, clicked on their banner or visited their website
Expanding existing workflow capabilities — Historically,
TechTarget customers have been able to leverage 6sense account
lists directly within TechTarget Priority Engine via CRM
integration to identify active, opt-in prospects for marketers and
sellers to action on. In addition to this existing use case, this
new integration capability to aggregate TechTarget Account Intent
with other data sources in the 6sense platform to double verify
intent signals, further prioritize accounts and fuel better ABM
campaigns, digital advertising and other marketing activities.
Key Benefits
- Account Prioritization and ABM refinement - Prioritize
in-market accounts so revenue teams know where to focus and equip
sellers with real insights for better personalization
- Double Verify Account Intent - Identify accounts that
are verified by 6sense and other data providers in that system in
addition to being in market with TechTarget.
- Greenfield Account Identification - Expand their reach
by identifying net new accounts in the customer’s target universe
who are actively researching their solutions
- Fuel more precise and efficient digital advertising -
Increase targeting accuracy and campaign ROI for social and
programmatic ad buys.
This is the first offering in a partnership that is expected to
drive breakthrough outcomes for mutual customers by bringing
together two proven leaders of intent data and RevTech. It will
significantly help GTM teams accelerate opportunities, pipeline,
and revenue with their highest value accounts.
“Combining account intent from TechTarget Account Intent Feeds
and 6sense is not just a gut feeling for the sales team,” said
early adopters Chaun Klemetsrud, Account Based Marketing Manager
and Joel Klink, Director of Marketing Operations at Arctic Wolf.
“It is two qualified industry leaders saying there is intent at the
account so the BDRs know where to focus. It is already influencing
our pipeline after only a month.”
For more information on how TechTarget Account Intent Feeds
integrate with 6sense, click here.
About 6sense
6sense is on a mission to revolutionize the way B2B
organizations create revenue by predicting customers most likely to
buy and recommending the best course of action to engage anonymous
buying teams. 6sense Revenue AI is the only sales and marketing
platform to unlock the ability to create, manage, and convert
high-quality pipeline to revenue. Customers report 2X increases in
average contract value, 4X increases in win rate, and a 20-40%
reduction in time to close deals. Know everything. Do anythingⓇ,
with 6sense.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across approximately 150 websites
and 1,000 webinars and virtual event channels, TechTarget attracts
and nurtures communities of technology buyers researching their
companies’ information technology needs. By understanding these
buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
©2024 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks of TechTarget and
Priority Engine is a trademark of TechTarget. All other trademarks
are the property of their respective owner.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626602163/en/
Garrett Mann Vice President, Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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