urban-gro Inc【UGRO】株式ニュース

urban-gro, Inc. Positions for Entry into Multi-Billion-Dollar T20 Cricket Market with LPL Season Six Player Auction on May 15, 2026 via IPG Platform

March 30,2026

urban-gro, Inc.(Nasdaq: UGRO) ("urban-gro" or the "Company"), operating as Flash Sports & Media, Inc., a vertically integrated sports, media, and experiential platform, today announced its entry into the global T20 cricket market through the LPL Season Six Player Auction on May 15, 2026, executed via the Innovative Production Group FZ, LLC (IPG) platform. The milestone positions the Company within a multi-billion-dollar sports media ecosystem serving an estimate global fan base of 2.5 billion people, with a strategy focused on monetizing media rights, sponsorship, and live experiences at scale.

Key LPL 2026 Milestones:
• Player Registration Window: April 18, 2026 through May 2, 2026
• Player Draft / Auction Date: Targeted for May 15, 2026
• Franchise Onboarding: By April 18, 2026
• Tournament Window: July 9, 2026 through August 7, 2026

Leveraging its IPG platform, the Company is pursuing participation in the global T20 cricket ecosystem, a growing segment of sports media, and is evaluating potential opportunities across media, sponsorship, and live experiential offerings, subject to commercial arrangements and market conditions. The upcoming LPL player auction represents a key operational milestone in the commercialization cycle of the league, establishing the foundation for team formation, content creation, sponsorship activation and potential downstream media monetization.

Bradley Nattrass, Chief Executive Officer of urban-gro, Inc., stated: "The player auction represents a key milestone in the LPL ecosystem, which we believe may support early engagement from sponsors, media partners, and fans ahead of tournament play. Through Flash Sports & Media and IPG, we are focused on executing across production, commercialization, and distribution to support long-term strategic objectives.”

Anil Mohan, Chief Executive Officer of Innovative Production Group (IPG), added "We believe LPL 2026 provides a structured and scalable platform for global cricket with potential commercial and broadcast opportunities, subject to market conditions and partner arrangements. Our focus is on delivering world-class production, operational excellence, and a seamless execution framework that supports franchises, players, and commercial partners, and in turn, we believe this creates a strong foundation for international expansion."

The Company is not affiliated with, and does not own, any Lanka Premier League franchise or governing body. References to league operations and market developments are provided solely for general industry context. The Company’s involvement in the Lanka Premier League is conducted through its subsidiary Innovative Production Group FZ LLC and related commercial arrangements. The Company does not own the Lanka Premier League or any participating franchise, and its economic participation is limited to its contractual rights and services.

About urban-gro, Inc.
Following its recent combination with Flash Sports & Media, Inc. (“Flash”) and integration of Innovative Production Group FZ LLC, urban-gro, Inc. is a diversified sports, media, and experiential marketing platform focused on the creation, production, and monetization of live events, original content, and branded fan experiences. The Company operates across multiple sports and entertainment verticals, leveraging proprietary intellectual property, strategic partnerships, and experiential activations to engage audiences and deliver value for brands, sponsors, and media partners.

About Lanka Premier League
The Lanka Premier League has established itself as one of the region’s most dynamic and widely followed T20 tournaments, bringing together top Sri Lankan cricketers and leading international stars in an electrifying showcase of the game. The league is owned and operated by the IPG Group, its official rights holder. The sixth edition of the LPL was staged from December 1 to December 23, 2025, across three premier venues - Colombo, Dambulla, and Kandy. Fans were able to experience 24 high-octane matches over 24 days, featuring marquee overseas players alongside Sri Lankan cricketing stalwarts. https://srilankacricket.lk/2025/12/sixth-edition-of-lanka-premier-league-set-for-july-august-2026/

About Twenty20 Cricket
Twenty20 is called T20 because it is a shortened, fast-paced format of cricket where each team plays maximum of 20 overs (120 legal balls). Introduced to increase entertainment and attract new audiences it was developed by the England and Wales Cricket Board (ECB) in 2003 to make matches last roughly three and a half hours. For more information, visit: www.t20worldcup.com

For more information, visit https://flashsportsandmedia.com
https://www.theipggroup.com

Investor Contact:
Investors@flashsm.com

Source: urban gro, Inc ( d/b/a Flash Ports and Media, Inc)

Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding the Company’s expectations, beliefs, or intentions regarding the potential benefits of its recent business combination with Flash Sports & Media, Inc., the development and commercialization of sports and media platforms, participation in the global T20 cricket ecosystem, anticipated market opportunities, expansion into new geographic markets, and potential future revenues, partnerships, or infrastructure-related opportunities. Forward-looking statements may be identified by words such as “anticipate,” “believe,” “expect,” “intend,” “plan,” “may,” “will,” “could,” “seek,” “estimate,” “potential,” or similar expressions.

These forward-looking statements are based on current expectations, estimates, and assumptions and involve known and unknown risks and uncertainties that could cause actual results and outcomes to differ materially from those expressed or implied by such statements. Such risks and uncertainties include, without limitation: risks relating to the Company’s reliance on third-party leagues, event operators, and commercial partners; uncertainties regarding sponsorship, media rights, and audience engagement; the Company’s ability to successfully integrate Flash Sports & Media and realize anticipated synergies; the Company’s ability to develop, monetize, and scale its sports, media, and experiential business lines; the timing and success of expansion into new markets; the Company’s ability to establish or maintain strategic relationships, partnerships, or commercial arrangements; the extent to which industry developments referenced in this press release translate into opportunities for the Company; the Company’s ability to generate revenues from its current or anticipated operations; general economic, market, and industry conditions; competitive dynamics within the sports and media sectors; regulatory and legal considerations; and the Company’s ability to maintain compliance with applicable listing standards of The Nasdaq Stock Market LLC.

Additional factors that could cause actual results to differ materially from those described in forward-looking statements can be found in the Company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, as well as other filings made with the Securities and Exchange Commission, which are available at www.sec.gov.

Forward-looking statements speak only as of the date of this press release, and the Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

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urban-gro, Inc. Completes Merger with Flash Sports and Media Inc., Providing Shareholders with Access to the Rapidly Evolving Sports & Media Digital LandscapeFebruary 17, 2026 7:00 PM
ACCESS NewswireLAFAYETTE, CO / ACCESS Newswire / February 17, 2026 / urban-gro, Inc. (Nasdaq:UGRO) ("urban-gro" or the "Company") today announced that it has completed its merger with Flash Sports and Media, Inc. (the "Merger") to acquire 100% of the outstanding shares of Flash Sports and Media, Inc. ("Flash"), a U.S.-based sports and media company dedicated to shaping the future of sports.Under the terms of the Merger, which was first announced on October 14, 2025, shareholders of Flash shall receive, pro rata in proportion to their respective stock ownership, (i) unregistered shares of the Company's Common Stock issued at closing in an amount that will not exceed the maximum number of shares permitted to be issued without stockholder approval under Nasdaq Listing Rule 5635(d), taking into account the 40,000 (post-split) shares of Common Stock issued in a transaction on January 23, 2026, and (ii) unregistered shares of a newly created series of non-voting Preferred Stock (the "Preferred Stock"). Upon receipt of the approval of the Company's stockholders as required by Nasdaq Listing Rule 5635(d), the Preferred Stock will convert into shares of Common Stock such that, together with the shares of Common Stock issued at closing, the former stockholders of Flash will receive an aggregate number of shares of the Company's Common Stock equal to the agreed equity valuation of Flash divided by $3.23, representing the closing price of the Company's Common Stock on February 17, 2026.Bradley Nattrass, Chief Executive Officer, commented, "I am excited to bring our current stockholders into this dynamic and high-growth arena. We anticipate a lot of transformative developments in the quarters ahead."Anna G., President of Flash, added, "We are very excited to elevate Flash Sports and Media onto the public stage through this merger with urban-gro. This is a defining moment for our organization and for the evolving sports and media landscape. Just as elite athletes rise to compete under the brightest lights, this transaction positions Flash to scale with greater capital strength, credibility, and strategic flexibility - accelerating our ability to deliver premium content, expand our platform, and create long-term value for fans, partners, and stockholders alike."Transaction HighlightsStrategic Entry into a High-Growth Sports, Media & Experiential Platform: The Merger will expand the Company's business platform into sports media, live events, and experiential marketing. Flash is a differentiated operator with a diversified portfolio of content, events, and branded experiences across multiple sports verticals.Diversification with Revenue-generating Assets: The transaction is a meaningful diversification away from the Company's legacy business lines into operating businesses with scalable revenue opportunities, brand monetization potential, and multiple downstream commercialization pathways including media rights, sponsorships, experiential activations, and digital engagement.Control Structure Preserves Public Company Continuity While Enabling Growth: The Merger preserves compliance with Nasdaq ownership and voting requirements.Balance Sheet Enhancement and Nasdaq Compliance Catalyst: As a result of the merger, the Company believes it has stockholder's equity in excess of $2.5 million Nasdaq threshold under Nasdaq Listing Rule 5550(b)(2). The Company is awaiting formal confirmation from the Nasdaq Hearing Panel that it has regained compliance with the minimum $2.5 million equity requirement, which will improve the combined company's access to institutional capital markets.Aligned with Long-Term Trends in Experiential Media and Brand Engagement: The Merger aligns the Company with secular growth trends favoring experiential entertainment, fan engagement, and content-driven brand ecosystems, where differentiated platforms and owned IP can generate recurring revenue and long-term shareholder value.About Flash Sports & Media Inc.Flash is a diversified sports, media, and experiential marketing platform focused on the creation, production, and monetization of live events, original content, and branded fan experiences. The company uses across multiple sports and entertainment verticals, using proprietary intellectual property, strategic partnerships, and experiential activations to engage audiences and deliver value for brands, sponsors, and media partners. Flash integrates content creation, event execution, and media distribution to build scalable platforms within the global sports and entertainment ecosystem. For more information, visit https://flashsportsandmedia.com/About Thunder Rock Capital LLCThunder Rock Capital LLC is serving as exclusive M&A advisor to the Company. Thunder Rock's mission is to enable success for middle-market and emerging growth companies by connecting them with global opportunities in mergers and acquisitions and capital markets, and provide experienced assistance with capital raising, strategic development, and capital structure optimization. At Thunder Rock Capital, our experienced team uses a collaborative and client-first approach, ensuring every solution is aligned with your strategic vision. Our global network and presence and local ability empower clients to navigate complex financial landscapes with confidence.Thunder Rock Capital LLC solely acted as financial advisor to the Company in connection with the Merger and not as an underwriter or placement agent in connection with the issuance of securities.Safe Harbor StatementThis press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. When used in this release, terms such as "believes," "will," "expects," "anticipates," "may," "projects" and similar expressions and variations as they relate to the Company, or its management are intended to identify forward-looking statements. The forward-looking statements in this press release include, without limitation, statements regarding the Company's submission of requested information to Nasdaq, and its efforts to regain compliance with Nasdaq listing standards. These and other forward-looking statements are based on current expectations, forecasts, and assumptions that involve risks and uncertainties that could cause actual outcomes and results to differ materially from those anticipated or expected, including, among others, the Company's ability to negotiate and execute definitive transaction documents for the previously announced merger transaction involving Flash Sports & Media, the Company's ability to accurately forecast revenues and costs, competition for projects in the Company's markets, factors that could cause delays or the cancellation of projects in the Company's backlog or its ability to secure future projects, the Company's ability to maintain favorable relationships with suppliers, risks associated with reliance on key customers and suppliers, the Company's ability to attract and retain key personnel, results of litigation and other claims and insurance coverage issues, the Company's ability to implement effective internal controls, the Company's ability to execute on its strategic plans, the Company's ability to achieve and maintain cost savings, the Company's ability to remain listed on the Nasdaq Capital Market, and the Company's ability to make required filings with the Securities and Exchange Commission. A more detailed description of these and certain other factors that could affect actual results is included in the Company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date hereof, except as may be required by law.Investor Contact:investors@urban-gro.cominvestors@flashsm.comSOURCE: urban-gro, Inc.View the original press release on ACCESS NewswireOriginal: urban-gro, Inc. Completes Merger with Flash Sports and Media Inc., Providing Shareholders with Access to the Rapidly Evolving Sports & Media Digital Landscape