JOYY Inc (JOYY)

BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award -- The SammyJuly 1, 2026 7:00 AM
PR Newswire (US) SINGAPORE, July 1, 2026 /PRNewswire/ -- BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG), a global independent awards organization recognizing outstanding achievement across business disciplines. BIGO Ads earned recognition in the Growth Catalyst / Advertising Technology category.The Sales and Marketing Excellence Awards honor the organizations, campaigns, teams, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. This year's program attracted nominations from organizations across more than 20 industries worldwide and was evaluated by a panel of experienced business executives using objective scoring benchmarks."The 2026 Sammy winners are not just great marketers, they are accountable ones. What set this year's honorees apart was their ability to connect strategy to outcomes and show exactly what moved the needle. BIGO Ads is a strong example of that standard in action." said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group.BIGO Ads was recognized for its AI-driven full-funnel growth system, which combines deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization to help advertisers and developers pursue profitable growth. The platform stood out for connecting acquisition efficiency and monetization performance into a more accountable, ROI-focused advertising model."This recognition is a meaningful validation of BIGO Ads' commitment to building advertising technology that delivers measurable business value. As the industry moves toward more accountable and ROI-driven growth, we will continue to strengthen our AI-powered optimization, monetization intelligence, and platform capabilities to help advertisers and developers grow more efficiently and sustainably," said Eden Liu, Head of Global Business, BIGO Ads.About BIGO AdsAs a deep learning-based intelligent advertising platform for advertising and monetization under JOYY Inc. (NASDAQ: JOYY), BIGO Ads leverages full-stack AI capabilities, mature oCPC and ROAS bidding models, and cutting-edge in-app bidding technology to empower global clients to achieve efficient user growth and maximize advertising revenue. View original content:https://www.prnewswire.co.uk/news-releases/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award--the-sammy-302815602.html Original: BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award -- The Sammy

JOYY Reports First Quarter 2026 Financial Results: Total Revenue Up 12.4% YoY, Substantially Expanding Shareholder ReturnsMay 25, 2026 10:18 PM
PR Newswire (US) SINGAPORE, May 25, 2026 /PRNewswire/ -- JOYY Inc. (NASDAQ: JOYY) ("JOYY" or the "Company"), a leading global technology company, today announced its unaudited financial results for the first quarter ended March 31, 2026. In the first quarter, JOYY's globally diversified ecosystem continued to take shape, with its three business pillars—social entertainment, advertising, and e-commerce—bolstering one another in a self-reinforcing strategic flywheel. The Company's total revenues for the quarter grew 12.4% year over year to US$555.7 million, the highest year-over-year growth rate the Company has delivered in recent years. Social entertainment revenue was US$400.4 million, up 3.2% year over year, while the Company's second growth engine, BIGO Ads ad tech and SHOPLINE e-commerce, continued to scale with strong momentum. BIGO Ads contributed US$124.8 million, up 55.6% year over year, while SHOPLINE revenue increased 16.1% year over year to US$30.5 million. In the first quarter, non-GAAP[1] operating income and non-GAAP[1] EBITDA came in at US$38.0 million and US$45.7 million, up 22.5% and 13.2% year over year, respectively. Operating cash inflow for the quarter was US$46.0 million.Simultaneously, JOYY announced a new share repurchase program, under which the Company is authorized to repurchase up to US$600 million of its shares until the end of 2028, and a new quarterly dividend program, under which a total of approximately US$900 million in cash will be distributed on a quarterly basis between 2026 and 2028. The new shareholder return program, totaling US$1.5 billion, represents a significant increase compared to the previous program (US$900 million)  announced in 2025. From January 1 to May 22, 2026, JOYY had returned a total of US$156.8 million to shareholders through US$87.9 million in share repurchases and US$68.9 million in dividends, under its 2025 program.Ms. Ting Li, Chairperson and Chief Executive Officer of JOYY, commented, "We delivered a strong start to 2026. Total revenues for the first quarter reached US$555.7 million, up by 12.4% year over year, our strongest year-over-year growth rate in recent years. This quarter marks the first time we are reporting results under our new three-segment structure: Social Entertainment, BIGO Ads, and SHOPLINE. Our AI-driven globally diversified ecosystem is taking shape with social entertainment, advertising, and e-commerce reinforcing one another in a powerful strategic flywheel. With AI serving as the backbone of our entire operations—driving content recommendation, advertising efficiency, and merchant intelligence across all three segments—our business pillars form a closed-loop system that deepens our competitive moat and drives long-term value creation for JOYY and our shareholders."First Quarter 2026 Financial HighlightsNet revenues in the first quarter of 2026 were US$555.7 million, representing an increase of 12.4% from US$494.4 million in the first quarter of 2025.- Social Entertainment revenue increased by 3.2% to US$400.4 million from US$387.8 million in the first quarter of 2025.- BIGO Ads revenue increased by 55.6% to US$124.8 million from US$80.2 million in the first quarter of 2025.- SHOPLINE revenue increased by 16.1% to US$30.5 million from US$26.3 million in the first quarter of 2025.Operating income was US$6.8 million.
 Non-GAAP[1] operating income was US$38.0 million, representing an increase of 22.5% from US$31.0 million in the first quarter of 2025.Non-GAAP[1] EBITDA was US$45.7 million, representing an increase of 13.2% from US$40.4 million in the first quarter of 2025.Net cash as of March 31, 2026 was US$3,175.1 million.Net cash from operating activities was US$46.0 million.First Quarter 2026 Business HighlightsSocial?Entertainment BusinessIn the first quarter, global average mobile MAUs reached 276.3 million, up 6.1% year over year and 1.5% quarter over quarter. Social entertainment revenue increased by 3.2% year over year to US$400.4 million, with livestreaming revenue up 2.4% year over year. Core livestreaming paying users grew 5.9% year over year.For flagship product Bigo Live, the Company improved its streamer incentive structure, launched targeted support programs for high-quality content categories, and integrated new AI capabilities. These initiatives drove ongoing gains in both content engagement and payment conversion. Number of active streamers increased 1.5% quarter over quarter, and average effective streaming hours per streamer rose 1.4% quarter over quarter. The Company has now fully rolled out AI smart tools for streamers across core markets, meaningfully improving interaction efficiency. In April, AI-generated interactive virtual gifts accounted for 34% of total virtual gift consumption on Bigo Live.On the operating side, Bigo Live successfully hosted BIGO Awards Gala 2026 in South Korea along with regional galas in countries including Indonesia and the Philippines during the first quarter. These events underscore Bigo Live's continued commitment to recognizing creator excellence, strengthening regional creator ecosystems, and connecting diverse communities worldwide. Bigo Live continued to pursue content innovation and successfully launched the inaugural BIGO Content Award in North America, drawing over 300 top-tier, highly active streamers to drive measurable growth in DAUs and user retention. Additionally, Bigo Live launched a Ramadan-themed initiative featuring a digital revival of traditional content, which drove user engagement during a key cultural period and reinforced its capability to deliver scalable and localized content experiences across diverse markets.BIGO Ads Advertising Technology BusinessIn the first quarter, broader traffic coverage, multi-vertical advertiser expansion, and ongoing algorithm optimization fueled the growth momentum of JOYY's ad tech business. BIGO Ads generated US$124.8 million in advertising revenue, up 55.6% year over year, with third-party Audience Network ad revenue delivering 78.8% year-over-year growth.On the supply side, SDK traffic maintained strong growth, up 109% year over year in the first quarter. On the demand side, the Company's strategic presence across multiple verticals drove an enrichment of its advertiser mix and enhanced ecosystem density. This multi-vertical approach not only accelerated data accumulation and algorithmic iteration, but also strengthened its traffic bidding capabilities. Notably, web-based demand grew 90% year over year and delivered positive sequential growth, while IAA demand sustained 97% year-over-year growth. Geographically, BIGO Ads continued to prioritize high-value developed markets. North America remains its largest market, while Western Europe delivered notable momentum, with revenue up 27% quarter over quarter.On the algorithm side, BIGO Ads is steadily and prudently scaling its computing infrastructure and strengthening its R&D talent base. By integrating data feedback from advertisers across channels and leveraging the dual growth of traffic scale and advertiser density, BIGO Ads has built a rich behavioral data layer. This enables multi-dimensional, precise user profiling and real-time model iteration, which in turn improves ad delivery efficiency.SHOPLINE E-Commerce BusinessIn the first quarter, SHOPLINE delivered strong results. Revenue was US$30.5 million, up 16.1% year over year, with gross margin expanding further to 51.5%. Revenue growth from cross-border merchants remained robust, sustaining over 60% year-over-year growth. This is the first quarter the Company is reporting SHOPLINE as a standalone segment, underscoring the Company's diversified growth.As global commerce enters the omnichannel era, merchants increasingly desire autonomy and full-funnel data ownership. The Company is building SHOPLINE as an AI-native, one-stop omnichannel commerce infrastructure that offers merchants a fully open and connectable retail operating system. Through deep integration of payment, logistics, and marketing modules, SHOPLINE empowers merchants across every stage of their journey, from store setup and transactions to fulfillment and full-lifecycle customer retention.SHOPLINE is accelerating the integration of a suite of AI-powered capabilities. These tools will drive SHOPLINE's evolution from an enablement tool to an AI-driven commerce engine. AI-powered traffic allocation and automated decision-making will unlock new growth opportunities and new levels of precision across omnichannel retail.This press release includes certain non-GAAP financial measures as additional clarifying items to aid investors in further understanding the Company's performance and the impact that these items and events had on the financial results. The non-GAAP financial measures provided above should not be considered as a substitute for, or superior to, the measures of financial performance prepared in accordance with GAAP. For details of the non-GAAP measures, including the reconciliations of GAAP measures to non-GAAP measures, please refer to the press release titled "JOYY Reports First Quarter 2026 Unaudited Financial Results" issued by the Company on May 26, 2026.  View original content to download multimedia:https://www.prnewswire.com/news-releases/joyy-reports-first-quarter-2026-financial-results-total-revenue-up-12-4-yoy-substantially-expanding-shareholder-returns-302781403.htmlSOURCE JOYY Inc. Original: JOYY Reports First Quarter 2026 Financial Results: Total Revenue Up 12.4% YoY, Substantially Expanding Shareholder Returns

BIGO Ads Ranked Among Top 15 Growth Ad Partners in Singular's 2026 ROI IndexApril 10, 2026 8:00 AM
PR Newswire (US)

SINGAPORE, April 10, 2026 /PRNewswire/ -- BIGO Ads, the AI-powered programmatic advertising platform under JOYY Inc. (NASDAQ: JOYY), was named among the Top 15 Growth Ad Partners on Singular's Global ROI leaderboards in the newly released ROI Index 2026. The platform was also listed on multiple Regional ROI leaderboards for Android Gaming, including North America, underscoring its growing strength across key markets and core verticals.Sustained Industry Recognition Reinforces BIGO Ads' Growth Momentum
Since its launch in 2017, the Singular ROI Index has been a closely watched annual benchmark in the mobile advertising industry. The report evaluates thousands of ad networks and platforms based on ad impressions, clicks, and installs—and assesses performance across growth and ROI dimensions, spanning operating systems, verticals, and regions.BIGO Ads previously ranked No. 9 overall and No. 7 on Android in Singular's quarterly "Advertisers Gained" rankings in both Q3 and Q4 2025. Its inclusion in the 2026 Global ROI leaderboards further validates the platform's momentum, highlighting BIGO Ads' ability to drive reliable user growth through high-quality, scalable traffic, while also demonstrating strong campaign effectiveness, regional adaptability, and competitiveness across key verticals.Leading Presence in Android Gaming Across Multiple Regions 
From a segment perspective, BIGO Ads' recognition among the Growth Ad Partners on the Global ROI leaderboards, together with its inclusion in regional Android Gaming rankings, is particularly noteworthy. Android remains a key ecosystem for advertisers to achieve scaled growth across many priority markets, while gaming continues to be one of the most competitive core verticals in mobile advertising, demanding high-quality traffic, algorithmic optimization, and regional operating capabilities. In the gaming vertical, BIGO Ads has established partnerships with numerous gaming clients in Europe, the Americas, and Asia-Pacific.BIGO Ads' latest performance in Singular's rankings, together with its strong results in AppsFlyer's Performance Index 2025 across both gaming and non-gaming categories in EMEA Android rankings, reflects its growing competitiveness in high-growth markets and evolving industry segments.This performance is underpinned by BIGO Ads' expanding global traffic reach and strengthening technology capabilities. Leveraging over 600 million DAU, more than 55,000 direct partnered apps, and a global traffic network spanning operating systems and multi-scenarios, BIGO Ads continues to enhance user reach and growth efficiency across markets.At the same time, the platform is further improving advertising and monetization efficiency through its full-stack AI capabilities, established oCPC and ROAS intelligent bidding models, and advanced in-app bidding technology.Advertisers are focusing more on growth quality, delivery stability, and long-term ROI rather than volume alone. BIGO Ads' continued recognition by leading third-party benchmarks further underscores its role as a global advertising platform powering efficient growth.



View original content:https://www.prnewswire.com/news-releases/bigo-ads-ranked-among-top-15-growth-ad-partners-in-singulars-2026-roi-index-302739185.htmlSOURCE JOYY Inc.

Original: BIGO Ads Ranked Among Top 15 Growth Ad Partners in Singular's 2026 ROI Index

JOYY Reports Fourth Quarter and FY2025 Financial Results: Q4 Revenue Returns to YoY Growth, BIGO Ads Momentum Continues, Delivering Strong Shareholder ReturnsMarch 10, 2026 10:21 PM
PR Newswire (US)

SINGAPORE, March 10, 2026 /PRNewswire/ -- JOYY Inc. (NASDAQ: JOYY) ("JOYY" or the "Company"), a global leading technology company, announced its unaudited financial results for the fourth quarter and full year of 2025.







In the fourth quarter of 2025, JOYY's total revenue was US$581.9 million, up 7.7% quarter over quarter and 5.9% year over year, marking a return to year-over-year revenue growth. Livestreaming revenue was US$394.4 million, up 1.5% quarter over quarter, marking the third consecutive quarter of sequential growth. BIGO Ads delivered accelerating revenue growth, up 61.5% year over year to US$128.1 million. For the full year of 2025, total revenue was US$2.12?billion. Livestreaming contributed US$1.53?billion, while BIGO Ads contributed US$398.5?million, up 38.5% year over year, driving total non-livestreaming revenue, including ad revenue and others, to 28.0% of the Company's revenue, up 7.9 percentage points from 2024.In 2025, JOYY delivered steady profitability growth. Non-GAAP1 operating income and non-GAAP1 EBITDA were US$150.8?million and US$189.8?million, up 10.8% and 10.9% year over year, respectively. In the fourth quarter, non-GAAP1 operating income stood at?US$40.8?million, and operating cash flow for the fourth quarter totaled US$116.0?million. As of December?31, 2025, the Company held US$3.26?billion in net cash.JOYY previously announced a shareholder return program of approximately US$900 million through dividends and share repurchases from 2025 through 2027. The Company has been actively executing its share repurchase program, with repurchases totaling US$67.4 million in the fourth quarter. In total, JOYY has distributed approximately US$332.0 million in dividends and share repurchases throughout 2025. In light of the double-digit improvements in operational profit in 2025, the Company will distribute an additional cash dividend of approximately US$20 million in the first quarter of 2026.Ms. Ting Li, Chairperson and Chief Executive Officer of JOYY, commented, "Looking back at the full year of 2025, we made meaningful progress in shaping our strategic framework as a global technology company with multiple, synergistic growth engines. Our livestreaming revenue has returned to sequential growth. BIGO Ads achieved 38.5% year-over-year revenue growth, with our third-party Audience Network ads revenue accelerating to 56.3% year-over-year growth. Non-GAAP operating profit remained robust, up by 10.8% year over year. As we look ahead, with our social entertainment business serving as the cornerstone of profitability and cash flow, and BIGO Ads and e-commerce SaaS business fueling our next stage of growth, we are well-positioned for sustainable and profitable growth. Leveraging our integrated ecosystem, we remain committed to strengthening JOYY's position and delivering long-term value for our shareholders."Fourth Quarter 2025 Financial HighlightsNet revenues increased by 5.9% to US$581.9 million from US$549.4 million in the corresponding period of 2024 and by 7.7% from US$540.2 million in the third quarter of 2025.- Livestreaming revenue was US$394.4 million, representing an increase of 1.5% from US$388.5 million in the third quarter of 2025.- Advertising revenue increased by 62.4% to US$145.4 million from US$89.6 million in the corresponding period of 2024 and by 29.3% from US$112.5 million in the third quarter of 2025.- Other revenues increased by 12.3% to US$42.1 million from US$37.5 million in the corresponding period of 2024 and by 7.2% from US$39.2 million in the third quarter of 2025.Operating income was US$18.3 million.Non-GAAP1 operating income was US$40.8 million.Net Cash as of December 31, 2025 was US$3.26 billion.Net cash from operating activities was US$116.0 million, compared with US$110.5 million in the corresponding period of 2024.Full Year 2025 Financial HighlightsNet revenues were US$2,124.2 million.Operating income was US$55.8 million.Non-GAAP1 operating income was US$150.8 million, up 10.8% from US$136.1 million in 2024.Non-GAAP1 EBITDA was US$189.8 million, up 10.9% from US$171.2 million in 2024.Fourth Quarter 2025 Business HighlightsSocial?Entertainment BusinessIn the fourth quarter, JOYY's core social entertainment business achieved its third consecutive quarter of sequential growth. Global average mobile MAUs reached 272.1?million, up 2.2% quarter over quarter. Traffic from its instant messenger increased 4.5%?quarter over quarter, driven by high user stickiness and user organic growth. Both average user time spent and retention improved year over year. In the fourth quarter, the Company's livestreaming revenue grew 1.5% sequentially to US$394.4 million, while livestreaming revenue in developed countries increased 3.4% quarter over quarter. Backed by localized operational improvements, BIGO's total paying users increased 1.5% sequentially, while ARPPU continued to record modest sequential growth.Bigo Live refined its streamer incentive structure and integrated AI-driven features across critical stages of the user journey, enhancing content consumption and improving payment experiences. In the fourth quarter, the number of mid-tier quality streamers grew sequentially by 7.8%, with the total streaming hours rising 10.3% quarter over quarter. By integrating LLM architecture and incorporating multi-modal information into the platform's recommendation systems, Bigo Live has improved its ability to understand both livestreaming content and user interests. This continuous optimization of recommendation precision and distribution efficiency led to a 5.6% quarter-over-quarter increase in Bigo Live's users' average viewing time. Bigo Live launched the "Featured" tab in the fourth quarter, improving the content consumption experience for new users, with particularly strong performance in developed markets and among premium user segments. In North America, new users' effective viewing rate increased by 10.3% quarter over quarter, average viewing time per user rose by 3.9%, and 30-day retention improved by 4.8%. Furthermore, user adoption of AI-generated virtual gifts continues to grow. As of January 2026, the consumption of AI interactive gifts on Bigo Live has surpassed 30% of the total virtual gift consumption.During the quarter, Bigo Live launched its first all-live reality show in North America, bringing nine top hosts together in Atlanta for an electrifying five-day competition. The new format drove a significant 3% organic DAU spike during showtime. The platform continued to strengthen local community ties through culturally rooted campaigns across the globe. These included Indonesia's Hari Batik Nasional initiative and Latin America's "Orgullo Nacional", which boosted regional engagement and created a space for cultural expression. Additionally, Bigo Live partnered with creators in the United States and Vietnam on community initiatives, supporting Thanksgiving meal assistance and Vietnamese Women's Day outreach for underprivileged women and children. Through these efforts, Bigo Live continues to deliver on its mission to bring positive social value to local communities. BIGO Ads Ad Tech BusinessIn the fourth quarter, BIGO?Ads recorded revenue of US$128.1 million, up 61.5% year over year and 23.3% quarter over quarter. Third-party Audience Network ad revenues grew 82.5% year over year and 27.3% quarter over quarter, with growth accelerating for the third consecutive quarter. BIGO?Ads fueled this growth through broader traffic coverage, multi-vertical advertiser expansion, and ongoing algorithm optimization.First-party traffic expanded steadily, supported by higher MAUs and ad fill rates that drove sequential revenue and profit growth. Third-party SDK traffic expansion continued, with SDK ad requests growing by 166% year over year and 23% quarter over quarter.BIGO Ads continues to expand coverage across diverse verticals. With ongoing data accumulation, model iteration, and bidding strategy optimization, audience targeting accuracy and fulfillment efficiency have further improved, fueling accelerated revenue growth. In the fourth quarter, BIGO ads saw a 20% quarter-over-quarter increase in Web-based demand and 39% in its mobile-based IAA demand sequentially. Overall, the number of key accounts increased by 29%, and total spending from key accounts rose 34% quarter over quarter.BIGO Ads continued to prioritize key developed markets, with North America revenue up over 21% quarter over quarter and Western Europe revenue up 46% quarter over quarter.This press release includes certain non-GAAP financial measures as additional clarifying items to aid investors in further understanding the Company's performance and the impact that these items and events had on the financial results. The non-GAAP financial measures provided above should not be considered as a substitute for, or superior to, the measures of financial performance prepared in accordance with GAAP. For details of the non-GAAP measures, including the reconciliations of GAAP measures to non-GAAP measures, please refer to the press release titled "JOYY Reports Fourth Quarter and Full Year 2025 Unaudited Financial Results" issued by the Company on March 11, 2026.










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Original: JOYY Reports Fourth Quarter and FY2025 Financial Results: Q4 Revenue Returns to YoY Growth, BIGO Ads Momentum Continues, Delivering Strong Shareholder Returns

BIGO Ads Enhances IAA Traffic Quality and Transparency Through Deepened Partnership with PixalateJanuary 30, 2026 8:03 AM
PR Newswire (US)

SINGAPORE, Jan. 30, 2026 /PRNewswire/ -- To tackle the growing challenges of traffic authenticity in the mobile advertising industry, BIGO Ads, AI-powered programmatic advertising platform under JOYY Inc. (NASDAQ: JOYY), announced an expanded partnership, with Pixalate, a global leader in ad fraud traffic monitoring.This strategic partnership aims to comprehensively enhance the governance of BIGO Ads' In-App Advertising (IAA) ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and jointly promote a more transparent, trustworthy, and reliable mobile advertising environment.Ad Fraud on the Rise: IAA Ecosystem Faces Growing Authenticity ThreatsAs the mobile advertising ecosystem continues to grow, invalid traffic (IVT) is becoming more sophisticated and harder to detect. Fraud tactics—ranging from app bundle spoofing to increasingly concealed automated scripts and emulator activity—are blurring the line between legitimate and invalid user behavior. Limited transparency across parts of the long-tail supply chain further intensifies these challenges for the In-App Advertising (IAA) ecosystem.With global IAA investment continuing to rise, advertisers and platforms increasingly require stronger and resilient traffic quality governance frameworks to ensure high standards of traffic authenticity, supply chain transparency, and brand safety. In this context, Pixalate's MRC-certified IVT (Invalid Traffic) detection capabilities and data system equip mobile advertising platforms and advertisers with precise traffic monitoring and risk-filtering tools, enabling them to effectively combat invalid traffic and achieve sustainable growth.Setting a New Benchmark for Mobile Advertising Authenticity and TransparencyTo address the growing challenges around traffic authenticity in the In-App Advertising (IAA) ecosystem, BIGO Ads has strengthened its partnership with Pixalate, a global leader in ad traffic validation and privacy compliance.By integrating Pixalate's MRC-accredited measurement capabilities and Invalid Traffic (IVT) intelligence, BIGO Ads is enhancing traffic governance across three key areas, including anomalous behavior detection—identifying abnormal device signals, automated activity, and irregular click or impression patterns to ensure ads reach real users and genuine engagement; high-risk app and bundle identification, verifying apps, Bundle IDs, and App Store identifiers using Pixalate's CTV & Mobile Bundle Intelligence, reducing exposure to spoofed inventory and fraudulent traffic sources; and advanced device and traffic source risk assessment, applying real-time risk models to dynamically filter high-risk IPs, devices, SSAI sources, and abnormal transaction paths, helping advertisers maintain spend efficiency and traffic quality at scale.Delivering Measurable Value Across the IAA EcosystemThrough the continued implementation of the Traffic Quality Enhancement Program, BIGO Ads is making measurable progress in strengthening its traffic governance framework, delivering tangible benefits across the mobile advertising ecosystem, including cleaner, more authentic traffic with reduced impact from invalid activity; lower media waste and improved ROI driven by higher-quality conversions; enhanced brand safety and buying confidence supported by greater supply chain transparency; and more stable and sustainable monetization for developers, enabling long-term ecosystem growth."Authenticity and transparency have become critical to the sustainable growth of the global mobile advertising industry," said Eden Liu, Global Head of Business at BIGO Ads. "Through our deepened partnership with Pixalate, we are strengthening traffic quality governance to provide advertisers with a more reliable and transparent advertising environment, while supporting developers in building a healthier IAA monetization ecosystem."Avlin Ling, VP of APAC at Pixalate, added: "With the rollout of the Traffic Quality Enhancement Program, we look forward to work closely with industry leaders to build a mobile advertising ecosystem that is trustworthy, transparent, and stable. Our collaboration with BIGO Ads raises the bar for traffic quality standards and helps guide the industry toward healthier, more sustainable growth."Photo - https://mma.prnewswire.com/media/2873364/image.jpg 



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Original: BIGO Ads Enhances IAA Traffic Quality and Transparency Through Deepened Partnership with Pixalate

JOYY reports Monday May 26