MONTREAL, Oct. 1, 2024
/CNW/ - The Canadian Cancer Society
(CCS)'s Memo-Mamo campaign is back
for a 14th edition as part of Breast Cancer
Awareness Month. The campaign theme, "We take your health
to hearth", is a reminder to women between the ages of 50
and 74 about the importance of getting a screening mammogram every
two years.
The pea and the cherry tomato
Breast cancer remains
the most diagnosed cancer among women in Quebec and Canada. It is estimated that one in eight
women will be diagnosed with breast cancer during their lifetime
and that nearly one in five of the women affected will die from it.
Mammography, a low-dose breast X-ray, is the most effective way to
detect breast cancer in the early stages. The images obtained can
detect masses as small as a pea, or 4 mm. In comparison, when a
breast is examined manually, a mass the size of a cherry tomato, or
about 2.5 cm, can be detected. This difference is crucial because
the earlier cancer is found, the better the survival odds. Early
detection significantly increases the chances of remission and
allows for less invasive treatments.
"The lump was so deeply imbedded into my breast that I
couldn't have felt it on my own. Mammograms are so precise in the
way they capture images and in the quality of those images that you
can see tumours as small as a pea. My mammogram absolutely saved my
life," insists Lise Villeneuve,
who was diagnosed in 2020.
An expanded screening program
Previously reserved for
women between the ages of 50 and 69, the Quebec Breast Cancer
Screening Program (PQDCS) was expanded in February 2024 to include women between the ages
of 70 and 74. Now, all Quebec
women aged 50 to 74 are invited to book a mammogram appointment as
soon as they receive their letter. It contains detailed information
about the program and how to book an appointment. Mammograms are
free, are performed by female technicians, and include follow-ups,
even for women without a family doctor.
"I want to remind all women between the ages of 50 and 74
that we take their health to heart. Book an appointment to get your
mammogram as soon as you receive the letter from the PQDCS. Do it
for your health. It's an easy way to take care of yourself!"
stresses campaign ambassador Marie-Claude
Barrette.
Since women aged 50 to 54 and women from ethnocultural
communities are less likely to participate in the program, the
Canadian Cancer Society is working tirelessly to make all women
aware of the importance of breast cancer screening and to provide
reliable information in multiple languages.
Common reasons for not booking an appointment include fear of
pain, the perception of not being at risk, and no family history of
cancer. While unpleasant or at times, a little painful, mammograms
are essential for detecting breast cancer early. Thanks to breast
cancer research, treatments, prevention and early detection, the
five-year survival rate now stands at 89%.
According to Quebec's Ministry
of Health and Social Services (MSSS), the number of mammograms
performed this year shows an upward trend, which could coincide
with the expansion of the program to women aged 70 to 74, and
perhaps, if the trend continues, with better adherence to the
PQDCS. "We're seeing a positive response from Quebec women. Is this because more women now
have access to the program? We don't know yet. But there is still
more work to be done to convince even more women to take part in
the program," says Isabelle
Girard, Director of Communications at the Canadian Cancer
Society.
To learn more about the Memo-mamo campaign, the importance of
mammography, or the Quebec Breast Cancer Screening Program, visit
cancer.ca/memo-mamo.
About the Canadian Cancer Society
The Canadian Cancer Society works tirelessly to save and improve
lives. We raise funds to fuel the brightest minds in cancer
research. We provide a compassionate support system for all those
affected by cancer, across Canada
and for all types of cancer. Together with patients, supporters,
donors and volunteers, we work to create a healthier future for
everyone. Because to take on cancer, it takes all of us. It takes a
society.
Help us make a difference. Call 1-888-939-3333 or visit
cancer.ca today.
SOURCE Canadian Cancer Society (National Office)