Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in March 2024
2024年4月24日 - 11:29PM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the March 2024 Top 100 Most Popular
Bundle IDs for Open Programmatic Connected TV (CTV)
Advertising. The list includes the global top 100 most popular
Bundle IDs for open programmatic advertising across the most
popular CTV platforms including Roku, Amazon Fire TV, Samsung, and
Apple TV. The rankings are based on global open programmatic
advertising data, as measured by Pixalate. The Bundle IDs are
ranked after removing invalid traffic (IVT), as measured by
Pixalate.The report also includes the top 10 most popular Bundle
IDs for each CTV platform for key regions including North America,
Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and
Latin America (LATAM).
Key Findings:
- On Amazon Fire TV, the top 100 Bundle IDs map
to 91 distinct CTV apps
- On Roku, the top 100 Bundle IDs map to
68 distinct CTV apps
- On Apple TV, the top 100 Bundle IDs map to
99 distinct CTV apps
- On Samsung, the top 100 Bundle IDs map to
56 distinct CTV apps
Why is it important to see the top Bundle IDs for CTV
apps?In CTV advertising, programmatic advertisers use
“Bundle IDs” to identify specific CTV apps. A lack of
standardization around the syntax of Bundle IDs has led to
confusion around targeting and measurement of ads, creating a
vulnerability that ad fraudsters can exploit. Pixalate’s Bundle ID
to App Store ID mapping APIs can help by consistently handling
Bundle IDs, ensuring accurate tracking, measurement, and
reporting.Additionally, the IAB Tech Lab has issued guidelines for
the use of app IDs, and OpenRTB 2.6 has offered support for Channel
and Network Objects information to avoid overloading the Bundle ID
field.
100 Most Popular Bundle IDs for programmatic advertising
in CTV (March 2024)Amazon Fire TV: March
2024 Top CTV Bundle IDsRoku: March 2024 Top CTV
Bundle IDsSamsung: March 2024 Top CTV Bundle
IDsApple TV: March 2024 Top CTV Bundle IDs
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT).
pixalate.comDisclaimerThe content of this press
release, and the Top 100 Most Popular Bundle IDs for CTV (the
Report), reflect Pixalate's opinions with respect to factors that
Pixalate believes may be useful to the digital media
industry. Pixalate's opinions are just that, opinions, which means
that they are neither facts nor guarantees. Pixalate is sharing
this data not to impugn the standing or reputation of any entity,
person or app, but, instead, to report findings and trends
pertaining to programmatic advertising activity in the time period
studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com