DOCOMO Announces "Declaration beyond" Medium-Term Strategy to 2020
2017年4月27日 - 8:18PM
JCN Newswire (英)
NTT DOCOMO, INC. announced today its new medium-term strategy
for implementation through the 2020 fiscal year, effective
immediately. The plan focuses on six declarations that DOCOMO will
act upon to realize a more innovative business structure in the
coming era of 5G. The underlying objectives of the "Declaration
beyond" plan are 1) to exceed the expectations of customers and
help them connect with their aspirations via exciting and
unexpected services and 2) to create all-new value propositions in
collaboration with business partners as DOCOMO challenges new
frontiers with an eye to 2020 and beyond.
The six declarations of DOCOMO's new plan are as follows:
1. Market leader
DOCOMO aims to lead the market in value propositions by further
integrating and evolving its services, actively returning value to
customers through a wide array of tangible benefits, including
strengthened loyalty programs and attractive billing plans. By
fiscal 2020, the total number of "d POINT" partners will be
increased to more than 300 partners, with the aim of establishing
"d POINT" as one of Japan's largest point programs.
As a first step, on May 10, "docomo POINTs" earned under the former
loyalty program will be transferred to the "d POINT" program,
extending the validity period of the points and expanding the ways
they can be used. And on May 24, the new "Simple Plan" and "Ultra
Share Pack 30" subscriber plans will be launched.
2. Style innovation
Leveraging the strengths of 5G, DOCOMO will launch a wide range of
exciting and unexpected services under a company-wide project
called "empower+d challenge" (empowered challenge), which will
enable customers to realize their aspirations and achieve greater
affluence. In particular, through the creative application of
virtual reality, artificial intelligence (AI) and IoT technologies,
DOCOMO will offer all-new innovation for customer experiences,
lifestyles and work styles. Initiatives will target nine sectors in
three fields:
- Experience innovation - New entertainment, Next-generation
mobility and Sharing
- Life style innovation - AI agent, FinTech and Total
healthcare
- Work style innovation - Drone robotics, Work innovation and Work
matching.
As one example, several new entertainment experiences will be
rolled out during DOCOMO's 25th anniversary celebration
3. Peace of mind and comfort support
DOCOMO will use AI to develop all-new customer contact points for
the provision of optimal, stress-free support for each customer,
anytime and anywhere, with a special emphasis on reducing customer
wait times. A new system will enable customers to consult their
smartphones about a wide range of issues, and measures for enhanced
communication will be implemented for issues requiring specialized
assistance.
4. Industry creation
DOCOMO, the leader in emerging 5G technologies and services, will
collaborate with partners across a wide range of industries to
contribute to social and industrial development through 5G
technologies. From late May 2017, 5G trial sites will be launched
to enable partner companies and DOCOMO to collaborate in creating
standard-setting new services that leverage 5G strengths including
low latency, ultra-high speed, ultra-large capacity and massive
device connectivity.
5. Solution co-creation
DOCOMO also will collaborate with partners in six key
fields-primary industries, education, sports, healthcare, mobility
and work style reform-aiming to contribute to further growth and
prosperity in Japan, including through the vitalization of regional
economies. In the case of work style reform, collaborations will
facilitate telework environments and share offices, to be
introduced this year.
6. Partner business expansion
The plan's sixth declaration is the further enhancement and
evolution of DOCOMO's business platforms for loyalty points,
customer referrals, FinTech, AI agents, IoT, drones and other
business areas, which partners will use to expand transaction
flows, develop new business and realize higher levels of
productivity.
Going forward, DOCOMO will steadily implement its "Declaration
beyond" medium-term strategy to establish an increasingly
innovative business structure. At the same time, the company will
continue to strengthen its business platform, aiming to pass on
value to customers and invest in further growth, as well as
leverage advanced 5G technologies for the ongoing evolution of its
value propositions.
About NTT DOCOMO
NTT DOCOMO provides innovative, convenient and secure mobile
services that enable smarter living for each customer. The company
serves over 65 million mobile customers in Japan via advanced
wireless networks, including a nationwide 3G network and one of the
world's first commercial LTE networks. Leveraging its unique
capabilities as a mobile operator, DOCOMO is a leading developer of
cutting-edge technologies for NFC mobile payments, mobile GPS,
mobile TV, intuitive mobile assistance, environmental monitoring,
smart grids and much more. Overseas, the company provides technical
and operational expertise to eight mobile operators and other
partner companies. NTT DOCOMO is listed on the Tokyo (9437) and New
York (DCM) stock exchanges. Please visit
https://www.nttdocomo.co.jp/english/ for more information.
Source: NTT DOCOMO
Contact:
NTT DOCOMO
International PR
Public Relations Department
Tel: +81-3-5156-1366
Fax: +81-3-5501-3408
URL: www.nttdocomo.com
Contact: https://nes.nttdocomo.co.jp/PINQ01/showinquiry.do
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