THE LARGEST REWARDS COALITION IN QUEBEC SAVED MEMBERS $65 MILLION IN REDEEMED POINTS
MONTREAL, May 27, 2024
/CNW/ - METRO inc. is proud to celebrate a successful first year
for its Moi rewards program. In addition to more than doubling its
number of active members, from 1.2 million to 2.5 million, over
$65 million in points were redeemed
by members on their everyday essentials. Quebec's largest rewards program is offered at
Metro, Jean Coutu, Super C, Brunet and Première Moisson.
With several million transactions per week and nearly
three-quarters of Moi members who shop at more than one banner
to take advantage of the program, Moi allow members to accumulate
points faster and redeem them to save on everyday essentials at the
grocery store and in pharmacy. In fact, Léger's Wow 2024 survey
ranked Moi as the most widely used rewards program in Quebec, with 79% of Metro customers actively
engaged in the program. Moi surpasses the performance indicators of
previous programs and continues to evolve week after week thanks to
its focus on personalizing member offers.
"The strength and complementarity of our food and pharmacy
networks in Quebec, where over 97%
of Quebec households already shop
in a year, are an integral part of the program's success. Moi is a
major component of our overall digital strategy, enabling us to
better know and understand our customers, so we can offer them
rewards on the everyday products and help them save," says
Alain Tadros, Vice President and
Chief Marketing Officer and Digital Strategy.
Communication channels for reaching consumers have multiplied in
recent years, making engagement with our customers even more
important. The Moi program provides greater contact opportunities
to maintain a privileged relationship with them. Thanks to the
knowledge acquired about their buying habits, the program provides
members with even more personalized offers every week in each of
the banners where they shop. These cross-banner offers enable them
to earn points more quickly by using Moi and save in the
participating stores.
Building on the success of its launch and the expertise
developed in Quebec over the past
twelve months, METRO Inc. announced last April that the Moi
Rewards program will be deployed in its 275 Metro and Food Basics
stores in Ontario later this
year.
Highlights from the first anniversary of the Moi
program:
- 2.5 million active members
- More than 1.3 million new active members in its first year
- Since its launch, members have saved over $65 million in redeemed points
- Nearly three-quarters of members visit 2 or more banners,
taking advantage of the program to accumulate savings faster
- Members who use digital platforms (mobile applications or
participating banners' website) to consult personalized offers earn
up to twice as many points
About METRO Inc.
With annual sales of more than $20
billion, METRO Inc. is a food and pharmacy leader in Québec
and Ontario, providing employment
to more than 97,000 people. Its purpose is to Nourish the health
and well-being of our communities. As a retailer, franchisor,
distributor, manufacturer, and provider of eCommerce services, the
company operates or services a network of some 980 food stores
under several banners including Metro, Metro Plus, Super C, Food
Basics, Adonis and Première Moisson, and 640 pharmacies primarily
under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics
Pharmacy banners. For more details, visit corpo.metro.ca and
follow the latest news on LinkedIn.
About Moi
Officially launched on May 25,
2023, the Moi rewards program includes Metro, Super C,
Brunet and Première Moisson banners in Quebec and all Jean Coutu stores in
Quebec, Ontario and New
Brunswick. It is offered in nearly 900 stores in
Quebec. It allows consumers to
easily accumulate points that can be redeemed for everyday
essentials. Consumers can also earn points on all their purchases
when they pay with the no annual fee moi RBC Visa credit card. Moi
is a trademark of METRO. For more information, visit
moiprogram.ca.
SOURCE METRO INC.