- Italian luxury brand makes its first visit to the exclusive
automotive event since Battista pure-electric hyper GT won the
Design Award in 2021
- PURA Vision is a bold electric Luxury Utility Vehicle (e-LUV)
to inspire a new generation of production cars
- Honours for PURA Vision include a coveted iF Design 2024
product award, celebrating its timeless design and cutting-edge
technology
- Images of the groundbreaking PURA Vision available to download
here
CERNOBBIO, Italy, May 21, 2024
/PRNewswire/ -- The award-winning Automobili Pininfarina PURA
Vision design concept will make its European debut on the banks of
Lake Como, Italy, at the Concorso
d'Eleganza Villa d'Este, on 24-26 May
2024.
The Italian luxury brand's return has been highly anticipated
after the Battista pure-electric hyper GT won the coveted Design
Award at the 2021 event. A historic achievement, it marked the
first time an electric vehicle had ever received such an
accolade.
Located against the scenic backdrop of Lake Como and the
luxurious Villa d'Este hotel, the show is one of the highlights of
the European automotive calendar. It brings together the most
exquisite, valuable and influential historic vehicles with the
world's most exciting, daring and creative concept cars.
Attended by discerning clients and collectors from across the
world, this globally renowned gathering of cars offers an exclusive
first opportunity to experience the PURA Vision concept in
Europe.
A bold and dramatic electric Luxury Utility Vehicle (e-LUV)
concept, PURA Vision sets the template for the next generation of
Automobili Pininfarina models. Already showcasing its influence is
the ground-breaking B95, the world's first pure-electric hyper
Barchetta.
Dave Amantea, Chief Design
Officer at Automobili Pininfarina, said: "We're very
proud and excited to be bringing PURA Vision home to Italy. This design concept represents the bold
future direction of Automobili Pininfarina, and for it to make its
European debut at Concorso d'Eleganza Villa d'Este is a wonderful
opportunity for us to share our bold future design direction in
front of a highly knowledgeable audience."
Since its public debut at Monterey Car Week last August, PURA
Vision has garnered widespread recognition and accolades from
around the world. Most notably, it was recently honoured with a
prestigious 2024 iF Design Award in recognition of its innovative
combination of timeless design and futuristic connected electric
luxury.
With its elegant silhouette, dramatic proportions and clean
surfacing, PURA Vision expresses Automobili Pininfarina's PURA
design philosophy as it effortlessly transforms the DNA of classic
models from Pininfarina SpA's past to define the future.
PURA Vision represents a unique sculptural statement with its
low hood and high fenders inspired by the iconic 1947 Cisitalia –
the first vehicle to enter the Museum of Modern Art's (MoMA)
collection in New York. Its
show-stopping exterior features bold cab-rear proportions that
create an unmistakable presence. PURA Vision's glasshouse and
tri-opening pillarless lounge doors provide unrestricted access to
the spacious 2+2 cabin. It draws inspiration from the iconic
pillarless design of the Lancia Florida, which was styled by
Battista Farina in the Fifties and
which sparked the creativity behind the recently unveiled one-off
Battista Cinquantacinque.
Exterior jewellery emphasises the attention to detail for which
Automobili Pininfarina is renowned. These include a precisely
engineered anodised aluminium beltline around the glasshouse, which
begins at the windscreen and traces an elegant unbroken arc around
PURA Vision.
The sophisticated cabin seamlessly combines handcrafted luxury
with the advanced technologies. Soft semi-aniline leather mixes
with a signature textile fabric throughout, creating a sense of
unparalleled luxury. When required, a central display rises from
the console, while speakers in the headrests provide individual
sound zones for each occupant. Completing the truly bespoke
travelling experience is an integrated wine cooler between the two
rear seats, ensuring occupants enjoy contemporary luxury in every
sense.
For more information, visit
automobili-pininfarina.com/media-hub
EDITOR'S NOTES
ABOUT AUTOMOBILI PININFARINA
Automobili Pininfarina is based in operational headquarters in
Cambiano, Italy, with a commercial
office in Munich, Germany, and
resourced with a team of experienced automotive executives from
luxury and premium car brands. Designed, engineered and produced by
hand in Italy, with a focus on
designing experiences for the world's foremost taste makers, all of
Automobili Pininfarina's vehicles embody the PURA design
philosophy. This philosophy will also permeate all future
production cars, seamlessly blending classic inspiration with
cutting-edge technology.
ABOUT AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS
KIT)
Battista is the most powerful car ever designed and built in
Italy and it delivers a level of
performance that is unachievable today in any road-legal sports car
featuring internal combustion engine technology. Faster than a
current Formula 1 race car in its 0 -100 km/h sub-two second
sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista
combines extreme engineering and technology in a zero emissions
package. Battista's 120 kWh battery provides power to four electric
motors – one at each wheel – with a combined WLTP range of up to
476 km (U.S. combined EPA: 300 miles) on a single charge. No more
than 150 examples of Battista will be individually hand-crafted at
the atelier in Cambiano, Italy.
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SOURCE Automobili Pininfarina