Three-Quarters of Enterprises Now Localizing Training Content
2024年5月20日 - 5:01PM
ビジネスワイヤ(英語)
Research from RWS indicates that enterprises
are increasingly recognizing the benefits of localized training for
global audiences
Research from RWS suggests that learning and development
(L&D) professionals are increasingly aware of the benefits of
localizing their training content, with almost three-quarters (73%)
of global enterprises now translating content for employees.
Encouragingly, half (50%) expect to localize even more training
content in the next 12 months, seeking to deliver more compelling
learning experiences, higher rates of completion and improved job
performance.
RWS’s ‘Learning across borders’ report, which surveyed 300+
L&D directors at large enterprises in the US, Europe and
Australasia, explores the various approaches that enterprises are
taking in their eLearning strategies.
“It’s encouraging to see how seriously enterprises are taking
localization,” explains Amanda Newton, President of Global Content
Services at RWS. “The research paints a positive picture of
enterprises actively aligning their practices to ensure that
training remains engaging, informative and effective. This can only
be a good thing for worldwide learners.”
The research also found that – despite a willingness to localize
content – incorporating local cultural nuances remains the biggest
challenge for enterprises when localizing training material. As a
result the majority (57%) use a combination of language specialists
and machine translation to ensure that content remains accurate,
culturally relevant and impactful.
The top reasons cited by enterprises for localizing training
content included the need to drive better training outcomes through
more personalized training which, according to business leaders,
gives them a competitive advantage.
If you would like to learn more about the research, click
here.
About RWS
RWS Holdings plc is a unique, world-leading provider of
technology-enabled language, content and intellectual property
services. Through content transformation and multilingual data
analysis, our combination of AI-enabled technology and human
expertise helps our clients to grow by ensuring they are understood
anywhere, in any language.
Our purpose is unlocking global understanding. By combining
cultural understanding, client understanding and technical
understanding, our services and technology assist our clients to
acquire and retain customers, deliver engaging user experiences,
maintain compliance and gain actionable insights into their data
and content.
Over the past 20 years we’ve been evolving our own AI solutions
as well as helping clients to explore, build and use multilingual
AI applications. With 45+ AI-related patents and more than 100
peer-reviewed papers, we have the experience and expertise to
support clients on their AI journey.
We work with over 80% of the world’s top 100 brands, more than
three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost
all of the top pharmaceutical companies, investment banks, law
firms and patent filers. Our client base spans Europe, Asia
Pacific, Africa and North and South America. Our 65+ global
locations across five continents service clients in the automotive,
chemical, financial, legal, medical, pharmaceutical, technology and
telecommunications sectors.
Founded in 1958, RWS is headquartered in the UK and publicly
listed on AIM, the London Stock Exchange regulated market
(RWS.L).
For further information, please visit: www.rws.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240520998787/en/
RWS Denis Davies Corporate Communications ddavies@rws.com +44
1628 410105