TOKYO, May 20, 2024 /PRNewswire/ -- Casio Computer Co.,
Ltd. unveiled their latest brand statement "Sound for Style" during
the JAPAN NIGHT event held during the Cannes International Film Festival, in order
to clearly communicate the shared vision of the Casio electronic
musical instrument brand.
"Sound for Style" encapsulates Casio's enduring dedication
to bringing the joy of music to everyone by offering a personalized
approach to enjoying music that seamlessly integrates with a
diverse range of lifestyles. With its roots based on Casio's ethos
of innovation and accessibility, this new brand statement signifies
Casio's ongoing mission to foster a vibrant musical culture that
resonates with individuals across the globe and from all walks of
life. Looking towards the future, Casio is poised to embark on a
series of strategic initiatives based on this new brand statement,
including:
- Spearheading the development of revolutionary electronic
instruments that enhance lifestyles through their immersive musical
experiences.
- Cultivating collaborative partnerships with renowned artists on
a global scale, spanning regions such as Japan and North
America, in an order to nurture creative discourse and
expand cultural exchange.
JAPAN NIGHT which set the stage
for the introduction of "Sound for Style," serves as a testament to
our commitment to showcasing Japanese artistry and innovation
on a global scale. Serving as a beacon for superior
craftsmanship, Casio proudly featured its signature digital
piano, the PX-S7000HM, from the renowned Privia series, which
is widely celebrated for its exceptional musical performance and
sophisticated aesthetics.
The PX-S7000HM took center stage during a captivating live
performance that featured esteemed artist Jeanne Cherhal, who
is widely acclaimed for her contributions to the French chanson
genre. Reflecting on the qualities of the PX-S7000HM, she
expressed, "Privia is an instrument of unparalleled creativity,
that ignites and inspires with its exquisite sound and design." Her
renditions of a number of songs that are a part of cinematic
history, enthralled the audience, enthralled the audience that
included luminaries of the international film industry as well as
media representatives.
https://www.youtube.com/shorts/CAqCR1b40Q0
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