LocatorX Names Jody Spencer as New Chief Marketing Officer
2024年4月24日 - 11:33PM
ビジネスワイヤ(英語)
Spencer joins the team to drive brand
awareness, GTM, and customer experience
LocatorX appoints Jody Spencer as its new Chief Marketing
Officer (CMO) to accelerate the company’s growth and drive new
market expansion. Reporting to CEO Chester Kennedy, Spencer will be
responsible for the company’s rebrand, marketing strategy, and
reimagining the customer and partner experience.
Kennedy commented, “Jody represents the latest in true
world-class talent to be attracted to the mission of applying
LocatorX's unique combination of capabilities to resolve real-world
challenges for some of the world's most demanding customers. Today,
more than any time in history, the expanding role of the CMO
impacts every aspect of the business and it can easily make or
break a startup such as LocatorX. We are honored to have someone
with Jody's reputation for positive impact and breadth of
multidomain experience to fill this critical role on our team.”
Spencer joins LocatorX bringing more than 25 years of marketing
leadership and executive experience developing strategy, creating
Go-To-Market (GTM) programs, and building partner ecosystems for
B2B software organizations spanning Fortune 1000, SMB, and
start-ups. She spent 19 years at Snowbound Software, acquired by
Accusoft, where she held various leadership roles culminating as
CMO responsible for the company’s rebrand, customer acquisition and
engagement, and building the company’s channel and alliances
program. Prior to Snowbound, Spencer held marketing leadership
roles at Banta Integrated Media, a division of Banta Corporation,
acquired by RR Donnelley. She has also served as marketing advisor
and Fractional CMO for several B2B SaaS companies across various
industries including Supply Chain, FinTech, MarTech, and CRM.
An active member of Revenue- and GTM-focused communities, she is
an Ambassador for GTM Partners, a Founding Member of RevRoom, and
Boston Chapter Co-President of Club CMO. Spencer is also the
co-creator, co-host, and producer of In The Hot Seat on the PPN
Network.
“I have had the opportunity to work with LocatorX in a
fractional capacity for several months and have been extremely
impressed with the caliber of the team, cutting-edge solutions,
dedicated Board, impressive customer base, and network of
partners,” commented Spencer. “The supply chain is broken; it is
plagued with challenges from counterfeit parts, lost inventory, and
lack of visibility. I am excited for the opportunity to join an
organization with a solution that solves these critical challenges
and help drive brand awareness and expand into new markets.”
LocatorX is the global provider of truth. Its trusted Supply
Chain Intelligence Platform harnesses the power of the data it
collects through the patented LX Digital Fingerprint assigned to
each individual product and/or asset. By leveraging the extensive
amount of intelligence collected, companies can proactively engage
through the entire product lifecycle, supply chain, and beyond.
LocatorX specializes in MedTech, Life Sciences, Pharmaceuticals,
Manufacturing, Aerospace, and Defense. The LocatorX platform is a
standalone solution or can be integrated with CRM, ERP, and WMS
applications. It is also available to sit natively within
Salesforce and available on AppExchange.
For more information visit www.locatorx.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240424780840/en/
Media Contact: Jody Spencer LocatorX
jody.spencer@locatorx.com
Investor Information: Eddie Northen
LocatorX Eddie.Northen@locatorx.com