CHICAGO, May 18, 2011 /PRNewswire/ -- Corona Beer announced the start of its search
for the Corona Relaxation Expert, exclusive to residents of
California - 21 and older. Duties
of the Corona Relaxation Expert include sharing relaxation tips
with other Corona fans.
Californians can apply by visiting CoronaRelaxationExpert.com to
complete an online application and share the best reasons why they
should be retained for the position. The individual whose
submission best embodies the brand and represents the most
compelling case for the position will be retained as the "Corona
Relaxation Expert."
"The Corona brand has always encouraged responsible relaxation
and California residents have the
unique opportunity to help us spread that message," said
Jim Sabia, Chief Marketing Officer
of Crown Imports, Corona's exclusive U.S. importer. "There are few
places in the world that embody the relaxation message the way
California does."
Corona has partnered with America's relaxation expert,
Darrin Zeer to spread the message.
Zeer, author of nine relaxation driven titles including best seller
"Office Yoga," "Everyday Calm" and "Office Stress Emergency Kit"
provides his experience in relaxation techniques.
"Relaxation is a state of mind you can take with you wherever
you go," said Zeer, a stress management expert. "People would be
surprised at how relaxed they can be. Everybody is capable if they
put their mind to it."
As a former resident of California, Zeer has several home and office
relaxation tips to offer:
- Me Time: Dedicate at least 20 minutes each day to a
simple activity that contributes to your relaxation like sitting by
the beach, listening to music or simple quiet time.
- E-mail Meditation: If you get lost in your overflowing
inbox, don't despair. Stop and focus on one email at a time.
- Keyboard Calisthenics: Do stretches with your hands and
wrists. Improvise and be creative. Squeeze your fists tight,
stretch your fingers wide and interlace them. Finish by rotating
your hands in wide circles.
- Self-Massage: Place both hands on your shoulders and
neck. Squeeze with your fingers and palms firmly and release.
Repeat as needed.
- Natural Face Lift: Pretend to chew a large piece
of gum up and down and side to side. Squeeze your eyes shut and
lift your eyebrows up and down.
The Corona Relaxation Expert program is solely open to
California residents, 21 and
older, from now until July 31, 2011.
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes
and markets the Modelo portfolio and other fine beer brands across
the entire U.S. The Modelo portfolio includes Corona Extra, the #1
imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (Chicago only) beer brands. Crown also imports
the St. Pauli Girl and Tsingtao beer brands in the U.S. For more
information, visit www.crownimportsllc.com
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC),
Mexico's leading company in the
brewing, distribution and sale of beer, and Constellation Brands,
Inc. (NYSE: STZ), a leading international beverage alcohol
producer, importer and marketer.
Media Contact:
Bill Ligas
Crown Imports LLC
312-873-9279
Bill.Ligas@CrownImportsLLC.com
SOURCE Crown Imports LLC