CHICAGO, May 18, 2011 /PRNewswire/ -- Corona Extra
announced today the launch of the "Corona Beach Getaway"
sweepstakes, the biggest retail promotion in the brand's history.
The sweepstakes gives customers–21 and older–a chance to win one of
100 trips to Mexico by finding
custom-wrapped Corona bottles or cans in stores now until
July 31.
Specially-marked beach bottles and cans with unique codes have
been randomly inserted into packages nationwide. Consumers can use
the code to enter the random drawing to award more than 1,700
prizes that include Corona-branded patio umbrellas, rolling coolers
and beach cabana tents, at CoronaBeachGetaway.com. More than
11,000 bottles and 1,000 12-pack cans will include the new beach
packaging, over five times more than the 2010 Corona "Win the
Beach" promotion.
As part of a separate on-premise promotion, fans at local bars
can submit a photo of their "Corona Getaway Moment" to
CoronaTriptoMexico.com for a chance to win an exclusive beach
vacation for two. Ten finalists will also have their photo
submissions posted on Corona's Facebook page for more than 550,000
fans to see.
"We're excited about the biggest retail promotion in Corona's
history because it allows us to reach more consumers than ever
before," said Jim Sabia, Chief
Marketing Officer of Crown Imports, Corona's exclusive U.S.
importer. "We continue to create opportunities that embody
our brand and generate excitement amongst Corona drinkers."
National TV, Digital and Radio Campaign to Support
Promotion
The sweepstakes is supported by a national promotional
television commercial, in-store displays and radio ads that bring
the beach to life and encourage fans of the brand to adopt an
Oceanside attitude in any environment. Additionally,
Chicago will be home to two large
outdoor promotional displays – including a 16-foot Corona Beach
Getaway beer bottle that will be utilized throughout the
summer.
California residents can
participate in the summer fun by submitting to
CoronaRelaxationExpert.com why they should be considered to be
retained as Corona's Relaxation Expert. One individual will
be retained to share tips on the best ways to relax with Corona.
"Corona holds a special place with our customers and we continue
to provide them with extensive opportunities to relax responsibly
and enjoy our products," said Sabia.
To view the new Corona Beach Getaway spot visit the Corona
Facebook page or click here.
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes
and markets the Modelo portfolio and other fine beer brands across
the entire U.S. The Modelo portfolio includes Corona Extra, the #1
imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (Chicago only) beer brands. Crown also imports
the St. Pauli Girl and Tsingtao beer brands in the U.S. For more
information, visit www.crownimportsllc.com
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC),
Mexico's leading company in the
brewing, distribution and sale of beer, and Constellation Brands,
Inc. (NYSE: STZ), a leading international beverage alcohol
producer, importer and marketer.
Media Contact:
Bill Ligas
Crown Imports LLC
312-873-9279
Bill.Ligas@CrownImportsLLC.com
SOURCE Crown Imports LLC