Agency joins Droga5 São Paulo, part of
Accenture Song; Felipe Simi appointed Droga5 São Paulo CEO and
creative chairperson
Accenture (NYSE: ACN) has completed the acquisition of SOKO, an
independent Brazilian creative agency that develops brand stories
with deep impact in society by blending creativity, data and a
comprehensive understanding of culture.
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Accenture has completed the acquisition
of SOKO, an independent Brazilian creative agency that develops
brand stories with deep impact in society by blending creativity,
data and a comprehensive understanding of culture. (Graphic:
Business Wire)
The acquisition of SOKO, previously announced on May 2, 2024,
adds approximately 300 employees to Droga5 São Paulo, deepening the
agency’s influence and relevance in Brazil and Latin America, while
strengthening the market’s creative and brand capabilities within
Accenture Song—the world’s largest tech-powered creative group.
SOKO co-CEOs Felipe Simi and Brisa Vicente are appointed CEO and
creative chairperson, and co-CEO, respectively, for the agency.
Also, former associated partner Felipe Belinky will be Droga5 São
Paulo’s Chief Operating Officer.
Headquartered in Brazil’s largest city, São Paulo, SOKO
specializes in brand storytelling that engages audiences
organically. Through proprietary methodologies and metrics, the
agency has successfully turned powerful ideas into strong brand
engagement and impressions for its clients. The agency is also
ranked as one of the top three advertising agencies in Brazil by
SCOPEN for its excellence in innovation and creativity. Its
creative work has also been recognized across the international
award show circuit, such as The One Show, Clio Awards, The Effies,
Fast Company and Cannes Lions. Ahead of this year’s Cannes Lions ,
SOKO and its work have been shortlisted within the highly coveted
Titanium and Glass categories.
SOKO was founded in 2015 by Simi. His creative influence and
activism have earned him the title of #1 most admired advertising
executive in Brazil according to 2023 Agency Scope research;
elected him "Advertising Game Changer" by Meio e Mensagem and
nominated him for “Industry Leader” for Prêmio Caboré in 2022. He
was also named by Wired Magazine as one of the 50 most creative
people in Brazil in 2020.
Droga5 was founded in 2006 by David Droga, and is headquartered
in New York, with offices in London, Dublin, Tokyo and São Paulo.
With the acquisition of SOKO, Droga5 intends to accelerate its
global mission of delivering creativity rooted in strategy and
purpose, that is humanity-obsessed and where experiences deeply
connect with people and add value to their lives.
Forward-Looking Statements
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risks that: Accenture and SOKO will not be able to close the
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Fernando de Moraes Accenture +11 11 5188 0974
fernando.de.m.silva@accenture.com
Accenture (NYSE:ACN)
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