Mirriad Advertising PLC Agreement with top three US entertainment network (6149T)
2023年11月16日 - 4:00PM
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TIDMMIRI
RNS Number : 6149T
Mirriad Advertising PLC
16 November 2023
16 November 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad signs agreement with a top three entertainment network
in the US
Major milestone against strategy of driving US growth and market
leadership, and important step towards enabling programmatic
revenues
Mirriad, the leading in-content advertising company, is pleased
to announce that it has entered a master license and services
agreement ("Agreement") with one of the world's leading
multinational mass media entertainment companies ("Partner
Company") to employ its platform to identify virtual product
placement opportunities and introduce in-content advertising into
the Partner Company's content.
The Agreement brings Mirriad's AI-powered virtual in-content
advertising solution to a conglomerate holding over a 15% share of
revenue in the US TV advertising market, according to Statista.
The Agreement is the result of Mirriad's strong focus on all
major entertainment companies in the US and the acceleration of its
discussions and negotiations. It builds upon the Mirriad platform
that now seamlessly integrates with these companies' linear and
programmatic sales infrastructures and propositions.
The Partner Company connects with billions of people globally,
via its studios, networks, streaming services, live events, and
merchandise. Its streaming service is one of the fastest growing in
the industry and the Partner Company ranks amongst the US top three
media companies by advertising revenue, according to Statista.
The Partner Company will be able to benefit from specific
incremental ad revenue opportunities via in-content product and
brand placements. This new ad format delivers proven results to
advertising clients and an uninterrupted experience to viewers, who
have been shown to prefer it up to seven times over traditional
advertising.
Mirriad is beginning to integrate with the Partner Company to
deliver a seamless end-to-end solution encompassing content
analysis, campaign management, online access to inventory
opportunities, creative execution of digital assets and campaign
reporting.
Mirriad is already working with 9 of the top 20 US advertising
spenders and the Company expects today's Agreement to pave the way
to significant additional inventory for them to spend their
advertising budgets across.
Stephan Beringer, CEO of Mirriad, said: " This Agreement
represents a major milestone, as we're now working with one of the
largest players, with enormous content and sales power, adding
further momentum to our 'Mirriad-inside' strategy to integrate and
scale in-content advertising as a standard format across the entire
media and advertising ecosystem.
"After a successful first phase of standard implementations of
our solution, which are planned to be initiated in Q4, we
anticipate starting to test our programmatic capabilities on our
Partner Company's platform shortly after that. We believe the
opportunity ahead is substantial and our internal estimates suggest
a noteworthy upside to our Partner Company's multibillion
advertising business, which can now be expanded into virtual
in-content across all platforms, including streaming."
ENDS
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive Officer
Nominated Adviser & Broker: Tel: +44 (0)20 7886 2500
Panmure Gordon
James Sinclair-Ford/Daphne Zhang (Corporate
Advisory)
Rupert Dearden (Corporate Broking)
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Fergus McGowan Tel: +44 (0) 7590 049023
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK
domestic law by virtue of the European Union (Withdrawal) Act 2018
("MAR"). Upon the publication of this announcement, this inside
information is now considered to be in the public domain.
Notes to Editors
About Mirriad
The leader in virtual product placement and in-content
advertising, Mirriad's multi-patented and award-winning platform
dynamically inserts products and brands into Television, SVOD/AVOD,
Music, and Influencer content. Mirriad creates net-new revenue
opportunities for content owners with an ad format that virtually
integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing
experience.
Mirriad currently operates in the US, Europe, and India.
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END
AGRGPGGCGUPWGRA
(END) Dow Jones Newswires
November 16, 2023 02:00 ET (07:00 GMT)
Mirriad Advertising (LSE:MIRI)
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から 5 2024 まで 6 2024
Mirriad Advertising (LSE:MIRI)
過去 株価チャート
から 6 2023 まで 6 2024