Coldwell Banker Real Estate Rolls Out New Website, ColdwellBanker.com, Redesigned With Dreamers in Mind
2010年6月23日 - 6:00PM
Marketwired
Today, Coldwell Banker Real Estate LLC officially launched the new
version of its website, www.coldwellbanker.com, which has been in
beta form since December 2009. Wholly re-thought and re-designed,
the site features optimizations that completely alter and enhance
the experience of searching for a home online.
"The Internet is often the first stop for potential home buyers
and sellers, so it is our goal to make the online home-searching
process as enjoyable and efficient as possible," said Michael
Fischer, chief marketing officer for Coldwell Banker Real Estate
LLC. "For the new ColdwellBanker.com we looked at search
functionality across various websites including, retail and music
and continuously asked ourselves, 'Why not in real estate?' As a
result, we have created exciting new ways to search for homes and
real estate agents." The site includes a variety of new features,
such as:
- BlueScape(SM) Search Taking cues from
popular music recommendation websites, Coldwell Banker® developed
BlueScape(SM), a visually-driven real estate search platform to
help "dreamers" find just that -- the home of their dreams. Instead
of limiting search options to zip code or the number of bedrooms,
users begin the search by rating abstract images with a "thumbs up"
or "thumbs down" from landscape scenery to images of snow mobiles
and taxi cabs. At any time, users can submit a query and the
BlueScape(SM) technology will identify homes that are a good fit
using all properties available through ColdwellBanker.com
nationwide.
- Keyword Search For those who prefer a
more traditional approach to searching for a home, Coldwell Banker
has added keyword capabilities to its general real estate search
function so that consumers can more easily narrow down the
properties they are interested in viewing. Visitors can enter terms
as broad as "modern or colonial," to more specific property
descriptions such as "pool," "dock" or "boat slip."
- Similar Properties Coldwell Banker® also
added a "You May Also Like" feature that offers additional homes of
interest, based on a range of characteristics from properties
consumers select as "preferred."
- Expansive Use of Video Taking advantage
of the popularity of Coldwell Banker On Location(SM), the brand's
YouTube channel which has had more than 13,000 videos posted by
agents and 1.3 million video views in a bit more than one year, the
new site integrates video into real estate search.
"Real estate is a deeply emotional process, despite the focus on
hard numbers like square footage and price," said Fischer. "Home
buying is often driven by a gut feeling. We've widened the
definition of real estate search to give consumers the chance to
explore those intangibles."
Coldwell Banker closely examined the reasons why consumers visit
ColdwellBanker.com and what functionalities they deemed most
important when determining how the website would be
transformed.
"The BlueScape(SM) search platform and the 'Similar Properties'
features were designed to help consumers in their decision-making
process," said Fischer. "While the website was in beta form, we
received valuable feedback from users and continued making
improvements until the site was optimized to its greatest
potential."
Additional capabilities of the ColdwellBanker.com site
include:
- Technology that immediately identifies
the current location of visitors via their IP address, offering up
homes for sale in that area.
- Join Us: a recruiting resource enabling
brokers to promote job opportunities and create local career
pages.
- Learn: helpful real estate news and tips
for consumers, such as real-time industry articles from the
Associated Press.
- Home File: Place for consumers to store,
share and organize a limitless amount of property searches, sales
associate and real estate office information, and industry
articles.
Coldwell Banker also included integrated video and social
networking capabilities to the new site. Visitors will have access
to an array of videos powered by Coldwell Banker On Location, the
company's branded YouTube channel, offering behind-the-scenes looks
at towns and neighborhoods, tips and timely news on real estate
topics, and video listings of homes for sale.
Development of the new ColdwellBanker.com site was a
collaborative effort by Coldwell Banker interactive agency
partners, FD Kinesis and Bootstrap Software, Inc.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of
full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate
brand in the United States and today has a network of more than
98,000 agents working in more than 3,600 offices in 49 countries
and territories. The Coldwell Banker brand is
known for creating innovative consumer services as recently seen by
being the first national real estate brand to augment its web site
www.coldwellbanker.com for smart phones, the first to create an
iPhone application featuring international listings and the first
to fully harness the power of video in real estate listings, news
and information through its Coldwell Banker On Location(SM) YouTube
channel. The Coldwell Banker system is a
leader in specialty markets such as resort, new homes and luxury
properties through its Coldwell Banker Previews
International® marketing program.
Media Inquiries: David Siroty Coldwell Banker Real Estate
LLC 973.407.7199 Email Contact Katy Layton CooperKatz &
Co. for Coldwell Banker Real Estate LLC 917.595.3057 Email
Contact