SHANGHAI, Oct. 3, 2024
/PRNewswire/ -- The 35th Shanghai Tourism Festival ("the
Festival") officially kicked off on September 14 with live performances and a grand
parade on the Nanjing Road Pedestrian Mall, where Olympic athletes
and artists from both home and abroad celebrated local and
international cultures.
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The Festival, running through October
6, is designed to create unforgettable experiences and a
unique journey for both local residents and international
travelers. The opening ceremony featured a vibrant display of
cultural diversity with 25 performance teams from Asia, Europe,
America, and Oceania, each participating on one of 25 dazzling
floats. Adding to the spectacle, Olympic athletes from Shanghai, including Paris 2024 competitor Tan Haiyang, joined
forces with singers and dancers to deliver the opening show titled
"Igniting, Joyful City."
Staging 100 events, showcasing 1,000 products and witnessing the
participation of 10,000 businesses, the Festival, themed "Visiting
Shanghai", is hosting a wide variety of events such as "Sleepless
Nights of Fun," "Waterfront Adventures," "Urban Charm" as well as exhibitions for people
to explore diverse cultural landscapes, such as the "Great Art of
Dunhuang" and "Exhibition On Top of the Pyramid: The Civilization
of Ancient Egypt."
Each district in Shanghai is
embracing a unique theme, such as an ancient town exploration,
waterway tours, and food festivals, to highlight the city's rich
cultural diversity. Additionally, double-deck sightseeing bus tours
are enhancing their offerings with the "Eternal Notre-Dame" VR
digital immersion exhibition, providing a deeply immersive
experience. Furthermore, seven specially themed CityWalk events
will be organized, each designed to showcase unique aspects of
Shanghai's vibrant urban
culture.
Special promotions and offers have been launched for the
Festival, including half-price tickets at 62 attractions,
limited-time exclusive discounts to "The Great Art of Dunhuang"
exhibition by Chunqiu Tourism, a half-price discount for the "Pude
Light City" float by SAGA, and more.
In addition, Trip.com has upgraded the route of the free
half-day tour for international inbound customers and joined hands
with more than 200 brands from 20 countries worldwide to bring
special offers of hotel, airport and top attraction tickets. While
Greenland Group is collaborating with Expedia to launch exclusive
privileges including free tickets to the exhibition.
More than 20 new stories are opening at the Global Harbor mall
during the Festival, and Jiushi Tourism will launch a series of
sports and travel offers in conjunction with the 2024 Shanghai
Rolex Masters.
"Over the years, the Festival has grown into a symbol of
Shanghai and established the city
as a world-famous tourist destination and window for travelers from
around the world to experience Shanghai's beautiful landscapes, delicious
foods and specialties, and learn about China and its profound cultural heritages,"
said Cheng Meihong, Deputy Director General of Shanghai Municipal
Administration of Culture and Tourism.
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SOURCE Shanghai Municipal Administration of Culture and
Tourism