New line aims to inspire customers to savor life's
finger-lickin' goodness.
BOSTON, April 25,
2024 /PRNewswire-PRWeb/ -- Life is Good, the original
positive lifestyle brand, is teaming up with KFC, the original
fried chicken brand, to create a limited-edition capsule
collection, available on KFCShop.com and lifeisgood.com starting
today. The line will unite the iconic branding of the world-famous
chicken chain with Life is Good's signature uplifting designs, all
delivered on the high-quality tees and hats that have empowered
optimists for 30 years.
Life is Good is teaming up with KFC to
create a limited-edition capsule collection.
KFC is known for bringing people together over finger lickin'
good fried chicken, which effortlessly aligns with Life is Good's
brand ethos to spark connections through life's simple
pleasures---like bonding over shared interests, spending time in
nature, or savoring a delicious meal with loved ones.
"Our community loves nothing more than to share a good meal with
friends," said Life is Good president Tom
Hassell, "and KFC is a great way to gather friends and
family for a picnic outside. Through this partnership, Life is Good
will blend our positive art and message with the KFC brand. We're
happy to work with this iconic brand and are excited to remind our
customers that 'life is finger lickin' good.'"
The collection of premium tees and hats features Jake, Life is
Good's beloved mascot, and the KFC timeless red-and-white-striped
bucket. Each will showcase five unique art styles on a range of
colorways that capture the brands' shared mission to celebrate the
good. Tongue-in-cheek captions are featured on the tees, all while
highlighting the iconic KFC offerings.
"KFC is all about sharing the joy of our Original Recipe® with
loved ones," said Anna Faktorovich,
VP of brand management, KFC U.S. "Food is such an integral part of
connecting with others and making memories, which is why we teamed
up with Life is Good, a brand that's all about enjoying life, for
an exclusive 'Life is Finger Lickin' Good' line."
The new Life is Good x KFC apparel collection is available
starting today on KFCShop.com and lifeisgood.com.
About Life is Good®
Life is Good is the original positive lifestyle brand dedicated
to spreading the power of optimism through art and message. The
company donates 10 percent of annual net profits to The Life is
Good Playmaker Project. Through this work, they are able to help
over 1 million kids in need each year. Life is Good® is a
registered trademark of The Life is Good Company. Visit
LifeisGood.com for more details, and follow Life is Good on
Twitter, Facebook, Instagram, and TikTok.
About KFC®
KFC Corporation, based in Louisville,
Ky., has been serving joy through its Original Recipe® fried
chicken and finger lickin' good food since 1952. KFC's Original
Recipe represents the unmistakable taste of KFC – the top-secret,
unique blend of 11 herbs & spices that was perfected by Colonel
Harland Sanders and is still used
today. Beyond bucket meals and homestyle sides, KFC specialties
include KFC Chicken Nuggets, the KFC Chicken Sandwich in spicy and
classic, Extra Crispy™ Tenders, KFC Famous Bowls®, KFC Mac &
Cheese Bowls, Pot Pies and Secret Recipe Fries. There are over
30,000 KFC restaurants in nearly 150 countries and territories
around the world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky.
(NYSE: YUM). For more information, visit www.kfc.com. Follow
KFC on Facebook, Twitter, Instagram and TikTok.
Media Contact
Jessica Greenhalgh, Life is Good,
1 6173126896, jessica@greenhalghpr.com, lifeisgood.com
Lauren Leger, KFC,
lauren.leger@yum.com, kfc.com
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SOURCE Life is Good