CHICAGO, May 22, 2012 /PRNewswire/ -- Corona Extra is
launching a unique music experience, Mana Como Nunca or Mana Like
Never Before, built around the passion Latino fans of the brand
have for music and Spanish-rock legends, Mana. The experience
gives consumers – 21 and older – the opportunity to access
refreshed tracks of the band's most popular songs featuring today's
leading Latino artists; exclusive video content with the artists;
and an opportunity to enter a sweepstakes for a VIP concert
experience with Mana in Las Vegas.
(Photo: http://photos.prnewswire.com/prnh/20120522/CG11362)
From now through July 31, music
fans can visit the newly-launched Corona
Latino website CoronaExtraUSA.com to learn how to download
the refreshed Mana songs, watch exclusive interviews with the five
participating artists, stream music as well as sign up for the
sweepstakes and learn about local release parties.
Participating artists – who represent a diverse mix of genres
ranging from Latin Pop and Electro Pop to Batucada, Reggaeton, and
Tropi Pop – and the Mana song they've refreshed include:
- Fanny Lu – 'Me Vale'
- Sie7e – 'Rayando el Sol'
- Pedro Capo – 'Vivir Sin
Aire'
- Da'Zoo – 'Labios Compartidos'
- Joey Montana –
'Oye Mi Amor'
All refreshed songs will be released at different times during
the promotional period at no cost while supplies last. When
visiting the site, consumers can set up weekly reminders to
download each of the artists' songs as they become available as
well as enjoy exclusive interviews with the artists, including one
that details how to make the Ultimate Michelada beer cocktail with
Corona by Joey Montana and
Fanny Lu.
"Mana is excited to partner again with Corona to give our
longtime and new fans an opportunity to experience our music in a
new way," said Sergio Vallín, lead guitarist for Mana. "We are
pumped about the refreshed tracks these artists have developed
through the Mana Como Nunca initiative and we think it will be a
fun experience for our longtime fans to relook at some of our
biggest hits!"
In addition to the website, consumers can learn more about the
Mana Como Nunca experience by logging onto the Corona Facebook page
and new Latino Corona YouTube channel. Opportunities to access the
content and enter the sweepstakes will also be available at
participating retailers nationwide and at the official release
parties taking place in local markets.
Corona Extra kicked off their partnership with Mana earlier this
year with the sponsorship of the band's 2012 Drama Y Luz
USA tour.
"As the number one preferred beer brand among Latino beer
drinkers, Corona Extra prides itself in being the premium beverage
that helps celebrate and refresh the Latino spirit and lifestyle,"
said Jim Sabia, chief marketing
officer of Crown Imports, Corona's exclusive U.S. importer. "We're
excited to bring the Mana Como Nunca summer music experience to our
fans as it's a perfect example of how to celebrate the Latino
'saber vivir' spirit or knowing how to live each moment to the
fullest."
The Mana Como Nunca summer music experience is supported by a
national Latino promotional television commercial, digital ads,
in-store displays and radio ads. Additionally, Corona Extra
will host launch parties in key markets to support the release of
each refreshed track by each respective artist. Consumers can find
more details about the launch party locations by visiting the
events section of the official promotion website.
For more information, visit CoronaExtraUSA.com.
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes
and markets the Modelo portfolio and other fine beer brands across
the entire U.S. The Modelo portfolio includes Corona Extra, the #1
imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands.
Crown also imports the Tsingtao beer brand in the U.S. For
more information, visit www.crownimportsllc.com. Crown Imports is a
50-50 joint venture between Grupo
Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing,
distribution and sale of beer, and Constellation Brands, Inc.
(NYSE: STZ), a leading international beverage alcohol producer,
importer and marketer.
Media
Contact:
|
|
Bill
Ligas
|
Pepe Maldonado
|
Crown
Imports LLC
|
GolinHarris on behalf of Crown Imports
LLC
|
312-873-9279
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312-729-4029
|
Bill.Ligas@CrownImportsLLC.com
|
jmaldonado@golinharris.com
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SOURCE Crown Imports LLC