IHG Hotels & Resorts' largest hotel brand
releases first-ever streetwear line just in time for National
Pancake Day
ATLANTA, Sept. 24,
2024 /PRNewswire/ -- When it comes to hotel
breakfast, Holiday Inn Express – an IHG Hotels &
Resorts brand – is reminding travelers nobody does it better.
For years, Holiday Inn Express guests have come to enjoy a fresh,
hot, and complimentary breakfast – a brand staple at over 3,000
locations worldwide. While the menu offerings have continued to
evolve over the years, there is one timeless favorite our guests
flip over at hotels across the U.S. – the brand's renowned
pancakes.
Serving a staggering 28 million pancakes a
year*, the Holiday Inn Express brand has teamed up with
designer Mr. Eatwell to launch a custom streetwear
collection of "Pancakesuits" ahead of National Pancake Day on
Sept. 26. The breakfast-inspired
streetwear line includes a limited run with a hidden warming pocket
designed for guests on the move – mixing fashion and function. Each
purchase of the set with the warming pocket comes with a bonus
50,000 IHG One Rewards points**, which can be redeemed for a
one-night stay at most Holiday Inn Express hotels.
Justin Alexander, VP, Global
Brand Management for Holiday Inn Express, Staybridge Suites &
Candlewood Suites, said: "At Holiday Inn Express hotels,
our breakfast is a cornerstone of our guest experience and a major
reason why travelers choose to stay with us. The numbers say it
all. Since rolling out our one-touch pancake machine at our
Americas locations, we've served about 400 million pancakes.
Clearly, we've mastered the art! As pancake experts, we partnered
with Mr. Eatwell to create this exclusive collection as a thank you
to travelers for making our breakfast a standout feature. Now
guests can take our famous pancakes with them to enjoy long after
their stay (literally and figuratively!)."
Matt Rebackoff, founder, Mr.
Eatwell, said: "I started Mr. Eatwell with the vision of
blending my love for comfort and food, so collaborating with the
Holiday Inn Express brand on this collection of 'Pancakesuits' was
a natural fit. The embroidered artwork playfully celebrates the
brand's iconic, mouth-watering pancakes – and we hope it adds a
touch of joy to your everyday."
Both hoodie and crewneck styles in the collection feature a
plush, cozy fabric to keep you as warm as a stack of fluffy
pancakes and are available for purchase via MrEatwell.com. On
National Pancake Day, customers can use code PANCAKEMYDAY to
receive 50 percent off their purchase.
The Holiday Inn Express x Mr. Eatwell collection is size
inclusive to ensure that everyone can find a comfortable option
that fits well and makes them feel confident. Adult sizes are
available now for $99, with kid sizes
available for $50.
To get your exclusive merch, visit MrEatwell.com, or redeem
points via IHG One Rewards Access. To learn more about Holiday
Inn Express,
visit https://www.ihg.com/holidayinnexpress/hotels/gb/en/reservation.
*Figure accounts for pancakes served across U.S. and
Canada locations.
**IHG One Rewards point vouchers ("Vouchers") will be awarded
and honored according to the standard terms of the IHG One Rewards
program ("the program"). See ihgrewardsclub.com/terms. Vouchers
create no legal or contractual rights of Voucher holder against IHG
Hotels & Resorts, its parent company, subsidiaries, affiliated
or allied companies, franchises, agents, or owners of participating
hotels. Vouchers have no cash or refund value to holder and are not
redeemable for cash. Vouchers may not be transferred, sold, or
bartered. Stolen, lost, defaced, or destroyed Vouchers will not be
refunded or replaced.
About Holiday Inn Express
For travelers on the go, Holiday Inn Express provides more where it
matters most – a great night's sleep with our Express Recharge
program, focused service from genuine people, and the Express Start
Breakfast™ included in the rate, all designed to help guests feel
more than ready for their day. As the fastest growing brand for IHG
Hotels & Resorts, Holiday Inn Express aims to enable real,
human connections for our guests by providing a simple, smart
travel experience. For more information,
visit www.holidayinnexpress.com, and connect with us
on Facebook, TikTok and Instagram.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON: IHG, NYSE: IHG (ADRs)] is a
global hospitality company, with a purpose to provide True
Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one
of the world's largest hotel loyalty programmes, IHG has more than
6,400 open hotels in over 100 countries, and a development pipeline
of over 2,200 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels
& Resorts, InterContinental Hotels &
Resorts, Vignette Collection, Kimpton Hotels &
Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels &
Resorts, Crowne Plaza Hotels & Resorts, EVEN
Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels
& Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge
Suites, Holiday Inn Club Vacations, Candlewood
Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated and registered in England and Wales. Approximately 375,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and
reservations and IHG One Rewards. To download the new IHG
One Rewards app, visit the Apple App or Google
Play stores.
For our latest news, visit our Newsroom and follow us
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SOURCE Holiday Inn Express