Individuals Embracing Social Media but Uneasy About Potential Consequences, According to Workplace Survey by Kelly Services(R)
2012年6月12日 - 8:30PM
Marketwired
The proliferation of social media, and in particular, the blurring
of personal and professional networks is causing unease among
workers, with almost one-third (30 percent) globally, now believing
it is acceptable to use social media for personal use while at
work.
Workers express serious reservations about the spread of social
media into work. More than four-in-ten (43 percent) agree that it
impacts adversely on productivity, with older generations and those
in the Americas most concerned about the productivity impact.
Nearly half of the workers (47 percent) also express concern that
mixing personal and professional connections through social media
could lead to problems in the workplace.
The findings are part of the latest survey results from the
Kelly Global Workforce Index (KGWI), an annual survey conducted by
Kelly Services. Survey participants reveal the key workplace
challenges emerging as a result of the growth of social media --
Internet forums, blogs, Facebook, Twitter, LinkedIn and hundreds of
niche sites that allow group conversation. Nearly 170,000 people
across all generations in 30 countries, including in the Americas,
APAC and EMEA regions, participated in the current survey.
Geographic location and age have a significant bearing on the
manner in which social media is adopted as part of workplace
culture. Globally, 30 percent of employees feel that it is
acceptable to use social media for personal use while at work, but
this varies widely, from 48 percent in APAC, 30 percent in EMEA, to
just 16 percent in the Americas. Among the generations, 36 percent
of Gen Y feel it is acceptable to use social media for personal use
a work, but this falls to 30 percent of Gen X and 19 percent of
Baby Boomers.
With the talent war for highly-skilled workers in full swing,
it's important to note that significantly more employees with
Professional/Technical skill sets feel it is acceptable to use
social media for personal use when at work (35 percent) compared to
those with non-P/T skill sets (24 percent).
The results also show:
- Almost one-quarter (24 percent) feel that it is acceptable to
share opinions about work with friends and colleagues on social
media. This is highest in APAC, where 36 percent approve, compared
with 22 percent in EMEA, and 17 percent in the Americas.
- A total of 12 percent of respondents have been told to stop
using social media at work. Within the Americas, as few as 6
percent have been told to stop, compared to 13 percent in EMEA and
18 percent in APAC.
- More than one-quarter (30 percent) are more inclined to search
for jobs via social media than through traditional methods such as
newspapers, online job boards and recruitment firms. This is
highest in the APAC region (47 percent) compared with the Americas
(26 percent) and EMEA (24 percent).
Complete findings are published in a new report, When Two Worlds
Collide - The Rise of Social Media in the Workplace. For more
information about the Kelly Global Workforce Index and key regional
and generational findings, please visit the Kelly® Press Room
About the Kelly Global Workforce Index™
The Kelly Global Workforce Index is an annual survey revealing
opinions about work and the workplace from a generational
viewpoint. Launched in late 2011, approximately 170,000 people from
the Americas, APAC and EMEA participated in the survey. Results
will be published throughout 2012 on a variety of topics such as
employee retention, social media and the highly virtual workplace.
Visit www.kellyservices.com to review findings on the current
topic.
Survey note: Regional differences may be attributed in part to
the generational composition of the survey samples, with the APAC
region having a larger proportion of Gen Y responders.
About Kelly Services®
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) is a leader
in providing workforce solutions. Kelly® offers a comprehensive
array of outsourcing and consulting services as well as world-class
staffing on a temporary, temporary-to-hire and direct-hire basis.
Serving clients around the globe, Kelly provides employment to more
than 550,000 employees annually. Revenue in 2011 was $5.6 billion.
Visit www.kellyservices.com and connect with us on Facebook,
LinkedIn, & Twitter. Download The Talent Project, a free iPad
app by Kelly Services.
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Media Contacts: Asia Pacific Jaquilin Danker Kelly Services +65
6494 6066 Jaquilin_danker@kellyservices.com.sg Europe Tamara Achba
Kelly Services +41 32 737 1829 Tamara.achba@kellyservices.eu
Americas Jane Stehney Kelly Services +1 248 244-5630
jane_stehney@kellyservices.com
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