CDW Launches “People Who Get IT™” Integrated Branding Campaign
2011年1月24日 - 11:02PM
ビジネスワイヤ(英語)
CDW, a leading provider of technology solutions to business,
government, education and healthcare, today announced the launch of
a new, integrated branding campaign, “People Who Get IT™.”
Developed by Ogilvy & Mather (O&M) Chicago, “People Who Get
IT” illustrates how CDW helps customers manage the complexities of
IT and demonstrate the business value of technology within their
organizations. Beginning today, all of CDW’s marketing activities,
including print, broadcast and online advertising, will be produced
on this new campaign platform.
“CDW will continue as an industry leader in providing a wide
array of technology products from leading manufacturers. But over
the last several years, we have enhanced our capabilities to offer
a wide array of technology services and solutions to meet our
customers’ evolving needs,” said Thomas E. Richards, president and
chief operating officer, CDW. “Our challenge was that not everyone
is aware of how our offerings have evolved, and all too often, we
hear, ‘I didn’t know you do that’ when we explain the total range
of our capabilities to our customers. This campaign shows what we
can do and demonstrates that we ‘Get IT’ and can help IT
professionals handle anything thrown their way.”
“While a lot of technology companies talk about services and
solutions, the real challenge is to show complex ideas like
virtualization and unified communications in a compelling and
differentiating way,” said Chris Wall, vice chairman, North America
at Ogilvy & Mather. “The ‘People Who Get IT’ campaign brings to
life the everyday business problems that can be solved with
technology and addresses them in a compassionate, humorous and
informed way while positioning CDW as a major source of advice,
design and implementation.”
A few key points about the campaign:
- Creative collateral addresses
technology solutions such as unified communications, software
licensing, virtualization, security and pre-configuration.
- There is an emphasis on vehicles with a
broad reach, such as online advertising.
- To clearly illustrate CDW’s
solutions-based capabilities and reinforce the “People Who Get IT”
campaign, CDW and O&M produced a video case study showcasing
the work CDW completed at the new Cowboys Stadium in North Texas,
site of Super Bowl XLV on February 6, 2011, as well as the most
recent Big 12 football championship game and Cotton Bowl
Classic.
- The video and other campaign elements
that showcase examples of CDW’s work as an IT solutions provider
can be found at www.cdw.com/peoplewhogetit.
About CDW
CDW is a leading provider of technology solutions for business,
government, education and healthcare. Ranked No. 38 on Forbes’ list
of America’s Largest Private Companies, CDW features dedicated
account managers who help customers choose the right technology
products and services to meet their needs. The company’s technology
specialists offer expertise in designing customized solutions,
while its advanced technology engineers assist customers with the
implementation and long-term management of those solutions. Areas
of focus include notebooks, desktops, printers, servers and
storage, unified communications, security, wireless, power and
cooling, networking, software licensing and mobility solutions. CDW
was founded in 1984 and employs more than 6,200 coworkers. In 2009,
the company generated sales of approximately $7.2 billion. For more
information, visit CDW.com.