Optimove Insights' Mother's Day Survey Reveals 70% of Respondents Purchase at Least Two Weeks Before the Holiday
2024年5月10日 - 10:00PM
Optimove Insights, the analytical and research arm of Optimove, has
unveiled insights into consumer behavior and preferences for
Mother's Day shopping through its Mother’s Day 2024 Consumer
Shopping Preferences Survey.
The survey, conducted in April 2024, sheds light on various
aspects of consumer behavior related to Mother's Day
shopping:
- Early Shopping Trends: A significant majority
of consumers, seventy percent (70%), plan to purchase Mother's Day
gifts at least two weeks in advance. (See Image 1)
- Preference for Quality and Personalization:
Consumers prioritize quality (44%) and personalization (21%) over
price when selecting gifts (See Image 2). Product reviews and
ratings heavily influence purchasing decisions. At the same time,
86% noted that an item going on sale early would motivate them to
shop early.
- Omnichannel Shopping: Nearly five in ten
consumers plan (48%) to shop both in-store and online, indicating
the importance of omnichannel capabilities for retailers. Many
consumers check prices online while shopping in-store, referred to
as ROPIS (research online, purchase in-store).
- Eco-Friendly Brands: A significant portion of
consumers (85%) prioritize buying from eco-friendly brands for
Mother's Day, highlighting the importance of sustainability in
purchasing decisions.
"These results underscore that marketers must understand their
customers' evolving preferences, whether it's their inclination to
shop early, their preference for eco-friendly products, or their
omnichannel shopping habits," said Pini Yakuel, CEO of Optimove.
"This knowledge enables marketers to ensure message consistency
across all channels, enhancing the shopping journey for consumers.
The bottom line is that loyalty marketing must start with the
customer to optimize lifetime value."
The survey also emphasized the need for marketers to balance
promotional efforts with consumer preferences to avoid overwhelming
customers with marketing messages.
For more detailed insights from the Mother’s Day 2024 Consumer
Shopping Preferences Survey, please visit [link to
report].
About Optimove
Insights:
Optimove Insights is the analytical and research arm of
Optimove, dedicated to providing valuable industry insights and
data-driven research to empower B2C businesses.
About
Optimove:
Optimove is the first Customer-Led Marketing Platform. Its
solutions ensure that marketing always starts with the customer
instead of a campaign or product. Customer-led marketing has been
proven to deliver brands an average increase of 33% in customer
lifetime value.
It is the only customer-led marketing platform powered by the
combination of 1) rich historical, real-time, and predictive
customer data, 2) AI-led multichannel journey orchestration, and 3)
statistically credible multitouch attribution of every marketing
action.
In Gartner’s 2023 Magic Quadrant for Multichannel Marketing
Hubs, Optimove was positioned the highest in execution and furthest
in vision among Challengers. In Gartner’s companion report,
Optimove was ranked #1 for Multichannel Marketing Journey
Orchestration.
Optimove provides industry-specific and use-case solutions for
leading consumer brands globally. For more information, go to
Optimove.com.
- Image 1: A significant majority of consumers, seventy percent
(70%), plan to purchase Mother's Day gifts at least two weeks in
advance.
- Image 2: Consumers prioritize quality (44%) and personalization
(21%) over price when selecting gifts
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com