OpenAI Joins C2PA Steering Committee
2024年5月7日 - 7:00PM
ビジネスワイヤ(英語)
OpenAI joins C2PA to help increase transparency
and rebuild trust in the digital ecosystem
Today, the Coalition for Content Provenance and Authenticity
(C2PA) announced that OpenAI, a leader in artificial intelligence
research and deployment, has joined the C2PA as a steering
committee member. This marks a significant milestone for the C2PA
and will help advance the coalition’s mission to increase
transparency around digital media as AI-generated content becomes
more prevalent.
Joining other steering committee members that include Adobe,
BBC, Intel, Microsoft, Google, Publicis Groupe, Sony and Truepic --
OpenAI will collaborate to further develop and promote the adoption
of Content Credentials, an implementation of the C2PA’s open
technical standard for tamper-resident metadata that can be
attached to digital content, showing how and when the content was
created or modified.
The announcement today builds on OpenAI’s previously shared
initiatives to improve transparency around digital provenance.
Earlier this year, OpenAI began attaching Content Credentials to
images created and edited by DALL•E 3, the company’s latest image
model, in ChatGPT and the OpenAI API. In addition, the company also
announced its plans to attach Content Credentials to video
generations from Sora, the company’s text-to-video model, when the
model is ready to be deployed to the public.
OpenAI’s membership and implementation of Content Credentials
serves as a strong endorsement for the C2PA technical specification
and advancing the collective mission to help restore trust in the
digital ecosystem.
“C2PA is playing an essential role in bringing the industry
together to advance shared standards around digital provenance,”
said Anna Makanju, OpenAI’s VP of Global Affairs. “We look forward
to contributing to this effort and see it as an important part of
building trust in the authenticity of what people see and hear
online."
“OpenAI is a long-time supporter of the C2PA’s mission and we’re
thrilled that they've deepened their engagement by becoming a
Steering Committee member,” said Andrew Jenks, C2PA Chair.
"OpenAI's existing adoption, advocacy, and ongoing commitment to
Content Credentials will bring an important voice to our
membership’s working efforts to guide the development of the C2PA
standard.”
About the C2PA
The Coalition for Content Provenance and Authenticity (C2PA) is
an open, technical standards body addressing the prevalence of
misleading information online through the development of technical
standards for certifying the source and history (or provenance) of
digital content. C2PA is a Joint Development Foundation project.
For more information, visit c2pa.org and
contentcredentials.org.
About OpenAI
OpenAI's mission is to create safe and powerful AI that benefits
all of humanity.
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version on businesswire.com: https://www.businesswire.com/news/home/20240507424798/en/
C2PA Communications press@c2pa.org