MADE to be HEARD, JBL FEST, Takes Over New York City to Celebrate the Launch of the Number One PartyBox Speakers
2024年4月27日 - 4:26AM
ビジネスワイヤ(英語)
Lighting Up the Night with the Empire State
Building Shining in JBL Orange, Madison Beer, Two Friends, Flau’jae
Johnson and Special Guests Join JBL for an Unforgettable
Weekend
With the beat of New York City setting the scene, global audio
leader, JBL takes center stage with immersive and out-of-the-box
experiences for the highly anticipated return of JBL FEST. From May
17 to 19, anticipation builds as surprise reveals and thrilling
events await. Set to introduce the latest evolution of the iconic
JBL PartyBox series, where sound, light and ambiance seamlessly
intertwine, JBL FEST is bringing the heat to the heart of the city,
fusing music, entertainment and innovation at the crossroads of
culture and audio.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240422884208/en/
Courtesy of JBL
From the top of one of the highest buildings to the heart of
NYC, JBL is taking over and kicking off JBL FEST with an iconic
display, lighting up the Empire State Building and casting the New
York City skyline in vibrant JBL orange as they pay homage to their
charity partner, The NAMM Foundation. Attendees are invited to a
special welcome party, featuring an electrifying performance by JBL
ambassadors, Two Friends, alongside appearances by Chrissy Teigen
and more.
The excitement continues at the JBL SoHo store, where three days
of thrilling events await, including a powerhouse performance by
Flau’jae Johnson. Madison Beer returns to her home state for her
sold out Radio City Music Hall show on the US leg of ‘The Spinnin
Tour.’ Following her performance, the Grammy nominated recording
artist will host an exclusive event, offering fans an intimate
experience.
“JBL Fest embodies all that JBL has to offer from groundbreaking
technology and unparalleled experiences to partnerships with
talents like Madison Beer and Two Friends,” said Daniel Lee,
chief marketing officer for HARMAN. “JBL sits at the
intersection of audio and culture, and there is no better place to
celebrate than New York City, especially with the launch of the new
JBL PartyBox series, marking a new milestone in our commitment to
innovation.”
In an exciting announcement, JBL welcomes the dynamic DJ duo Two
Friends as the newest additions to its roster of brand ambassadors.
Renowned for their electrifying performances and innovative
approach to music, Two Friends epitomize the spirit of JBL’s
commitment to pushing boundaries and delivering unparalleled sound
experiences. As ambassadors, they will bring their unique energy
and passion for music to JBL FEST, joining the brand to create a
memorable weekend.
“We’re pumped to kick-off JBL Fest this year,” said the popular
DJ duo, Two Friends. “One of the most important things to a
good DJ set, besides having great mixes, is having the best sound
and with JBL we totally get that!”
JBL will take immersive experiences to another level with
Basketblox, a dynamic game within the new Roblox world, JBL
Land. Created to celebrate the uniqueness of JBL Fest’s host
city, Basketblox will take fans to basketball courts high in the
big apple sky. Showcasing the power of sound in a land of musical
freedom, the experience will feature the iconic JBL bus, the
ultimate block party and a visually stunning and vibrant world of
sound, creativity and digital self-expression.
The three-day brand experience celebrates the launch of the
newest additions to JBL’s fan-favorite PartyBox series–JBL
PartyBox Club 120, JBL PartyBox Stage 320, and JBL PartyBox
Wireless Mic. These MADE to be HEARD state-of-the-art party
speakers will take center stage at JBL Fest with a special pop-up
event at the JBL SoHo store where fans will experience the seamless
blending of innovative design with thrilling sounds and immersive
lighting effects.
The JBL PartyBox Pop-Up will open May 17-18 from 11AM to 7PM and
May 19 from 2PM to 7PM at JBL SoHo Store. For more information
visit jbl.com/partyboxlive2024, and follow @JBLAudio on Facebook,
Instagram, X. Stay tuned for more updates and enter for a chance to
win a JBL PartyBox and NYC VIP experience. Shop the latest JBL
PartyBox series now on jbl.com/party-speakers/.
ABOUT JBL
For over 75 years, JBL has shaped life’s most memorable moments
at the intersection of music, lifestyle, gaming and sports. JBL
elevates listening experiences with superior audio quality and
product designs that encourage individuality and self-expression.
With unmatched professional credentials and industry-leading
innovation, JBL is a trailblazer in the audio industry because of
passionate and talented engineers and designers around the globe.
JBL Pro Sound is the foremost technology pushing culture forward
through major pop culture events and partnerships with the world’s
top talent across music, sports and esports.
ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products,
enterprise automation solutions; and services supporting the
Internet of Things. With leading brands including AKG®, Harman
Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®,
HARMAN is admired by audiophiles, musicians and the entertainment
venues where they perform around the world. More than 50 million
automobiles on the road today are equipped with HARMAN audio and
connected car systems. Our software services power billions of
mobile devices and systems that are connected, integrated and
secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics Co., Ltd.
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version on businesswire.com: https://www.businesswire.com/news/home/20240422884208/en/
HARMAN Americas Consumer Lifestyle Denise Daly, Director of
Communications & PR JBL@dkcnews.com