Reveals Plans to Open 30 New Toys"R"Us Shops Inside
WHSmith Stores This Summer
NEW
YORK, April 26, 2024 /PRNewswire/ -- WHP
Global ("WHP"), parent company of Toys"R"Us®,
signed a long-term license agreement with leading global retailer
WHSmith as the exclusive shop-in-shop partner for Toys"R"Us
in the United Kingdom. Under the
terms of the agreement, WHSmith will have the exclusive license for
Toys"R"Us shop-in-shops in their High street stores, including
opening 30 new shops this Summer.
Following the successful launch of Toys"R"Us shop-in-shops in
select WHSmith stores last year, this strategic partnership is part
of WHP Global's mission to expand the presence of Toys"R"Us across
the UK retail landscape.
"We've got off to a great start with the introduction of
Toys"R"Us shops within WHSmith locations," said Stanley Silverstein, Chief Commercial Officer at
WHP Global. "We are thrilled to strengthen our relationship with
WHSmith and expand the reach of Toys"R"Us to more locations across
the UK. This aligns perfectly with our overarching strategy to grow
the Toys"R"Us brand in the UK through diverse channels including
flagship stores, ecommerce and travel retail, ensuring
accessibility and convenience for the next generation of Toys"R"Us
kids."
"Our customers have been delighted by the launch of Toys"R"Us in
WHSmith stores, so we are excited to have signed a new exclusive
agreement which extends our partnership with the brand," said
Sean Toal, Managing Director at
WHSmith High Street. "We look forward to bringing the magic of
Toys"R"Us to even more WHSmith customers across the UK."
This partnership reflects both companies' commitment to
delivering exceptional value and variety to customers while
combining the strengths of their respective retail expertise.
Customers can look forward to an unparalleled shopping experience
that integrates the iconic Toys"R"Us brand including beloved mascot
Geoffrey the GiraffeTM into WHSmith's retail
ecosystem.
New store locations and opening dates will be released in the
coming weeks.
About Toys"R"Us
For more than 70 years Toys"R"Us has been a global leader in the
toy category celebrating the joys of childhood and play with kids
of all ages. Geoffrey the Giraffe™, the beloved mascot of
Toys"R"Us, is adored by millions of kids and their families around
the world. The brand generates more than USD$2 billion in
global retail sales annually through 1,400+ stores and e-commerce
businesses in 31 countries. For more information, visit
www.toysrus.com or follow @toysrus on social.
About WHP Global
WHP Global is a leading New
York based firm that acquires global consumer brands and
invests in high-growth distribution channels including digital
commerce platforms and global expansion. WHP owns a portfolio of
consumer brands that collectively generate over USD $7 billion in global retail sales. The company
also owns WHP+, a turnkey direct to consumer digital e-commerce
platform, and WHP SOLUTIONS, a sourcing agency based in
Asia. For more information, please
visit www.whp-global.com.
About WHSmith
WHSmith is a leading global retailer for the world's travelling
customer. With more than 1,700 stores across 32 countries
worldwide, WHSmith offer customers a wide range of travel
essentials for their journey, including books, newspapers &
magazines, digital accessories and food and drink.
The Company has a growing international business with over 640
stores primarily across the world's leading airports, including
over 320 stores in North America,
incorporating leading specialty retail brands Marshall Retail Group
and InMotion.
WHSmith's High Street business comprises over 500 stores across
the UK and customers can shop online 24/7 at WHSmith.co.uk.
Follow WHSmith on Instagram, Facebook, Twitter, and
LinkedIn.
Media Contacts:
WHP Global,
Jaime Cassavechia / Demi Halawa.
376811@email4pr.com,
(212) 518-4771
WHSmith Press Office
01793 563354
376811@email4pr.com
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SOURCE WHP Global; Toys"R"Us