After twenty-five years with the organization, Schuler will
focus on building and evolving the Sunsweet global brand.
YUBA
CITY, Calif., April 24,
2024 /PRNewswire/ -- In a notable move within
the food and beverage industry, Sunsweet Growers Inc. has announced
a significant change in its leadership. Brad Schuler, a highly accomplished veteran of
the company, has been elevated to the role of Chief Executive
Officer. This promotion marks a pivotal moment for Sunsweet as it
nears its 110th anniversary and seeks to aggressively widen the
margin of its position as the world's premier dried fruit
brand.
Sunsweet Names Brad Schuler CEO. After 25
years with Sunsweet, Schuler will focus on building and evolving
the brand.
"Brad becomes the 4th consecutive CEO to be hired from within
based on demonstrated performance. Brad is clearly the right choice
for CEO having observed and assimilated the collective learning of
the previous three CEO's. There's no doubt Brad has a vision for
the next decade and the personal drive to lead Sunsweet to its
highest levels of performance ever," shares outgoing President
& CEO, Dane Lance, who is
stepping down after a nearly thirty-five-year career. "Brad
embodies what we call the "Sunsweet Way" of stretch for results, do
the right thing, take personal ownership, and work together to
win."
Mr. Schuler's ascent to CEO reflects an impressive
twenty-five-year tenure at Sunsweet, where he demonstrated
exceptional leadership qualities and mastered the intricacies of
Sunsweet's global business. In the near term, Mr. Schuler states
his focus will be continued re-investment in state-of-the-art
production assets, migration toward new enterprise software with
cutting-edge AI capabilities, and organizational training to
effectively utilize these new tools toward a vision of relentlessly
building Sunsweet's global brand.
"Brad has demonstrated the ability to grow Sunsweet's business,
and he's been pivotal in helping foster a unique business strategy
and culture at Sunsweet that generates high performance toward
relentlessly building the Sunsweet brand for the future," comments
Sunsweet Board Chairman Brendon
Flynn.
Sunsweet, founded in 1917, has over a hundred years' experience.
Its prunes are by far the largest and most successful global brand.
Sunsweet is owned by a cooperative network of over 180 growers.
"Brad creates a feeling of family whose members are loyal to
both Sunsweet and each other," shared Flynn.
For those interested in further details about Sunsweet's range
of products, the benefits of prunes, and the Sunsweet difference,
please visit www.Sunsweet.com.
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SOURCE Sunsweet Growers Inc.