Whitney Port
speaks, for the first time, about her decision to pursue IVF again
following three years of infertility and four personal losses – on
top of her surrogate's two losses
LOS
ANGELES, April 23, 2024 /PRNewswire/ -- Perelel,
the first and only female OB/GYN-founded vitamin company offering
clinically-backed, targeted nutrition designed to meet the unique
needs of women at various stages of their hormonal journey,
partnering with podcast host and Perelel investor, Whitney Port, to launch "Fertility, Unfiltered",
a video series that pulls back the curtain on the detours, twists,
and turns on the road to parenthood. In the debut installment,
Whitney Port, for the first time, is
speaking on camera about her three years of infertility, four
personal losses, two losses experienced by her surrogate, and how
she's ready to try again. To continue to support all women on their
paths to motherhood, Perelel is joining forces with
Baby Quest, a national nonprofit
providing in vitro fertilization (IVF) financial assistance, to
sponsor one round of treatment for a family in need.
Whitney's decision to speak openly about these challenges is
rooted in her shared commitment with Perelel to normalize
conversations around loss and infertility and to support the
wellbeing of all women. Infertility affects an estimated 1 in 8
women in the U.S. and Perelel stands for supporting and embracing
all journeys to motherhood, no matter what they may look like, by
celebrating the beauty in every woman's story. Whitney's segment
will air over 5-6 episodes hosted on the company's TikTok page
along with a full-length cut on their Instagram page.
"Facing the unknown and the fears of what might not work can be
overwhelming on this journey. I have found solace in my own
resilience, pushing forward with the belief that every step brings
me closer to the family I dream of," said Whitney Port, Fertility Activist, Podcast Host,
and Perelel Investor. "I am grateful for the unwavering support
of Perelel and their commitment to supporting all women on their
unique paths to motherhood. Sponsoring an IVF treatment not only
provides a financial lifeline but symbolizes a profound dedication
to the countless individuals and families facing the challenges of
infertility. Breaking the silence and stigma of infertility and
pregnancy loss is liberating,"
"As the growth of my own family was marked not only by the
births of my three beautiful children but by four pregnancy losses,
I have an intimate understanding of the duality of joy and fear
that go with each prenatal visit and the overall experience of
pregnancy," said Victoria Thain
Gioia, Co-CEO and Co-Founder of Perelel. "We are so
grateful to Whitney for sharing her raw take on this experience –
and to Baby Quest for bringing
financial hope to many who cannot conceive," she added.
Recognizing the emotional and financial toll that fertility
treatments pose, Perelel is proud to partner with Baby Quest, who is known for their dedication to
providing financial assistance for fertility treatments and
surrogacy support. In sponsoring an IVF treatment, Perelel aims to
alleviate some of these burdens, offering a glimmer of hope and
support to families in need as they navigate the challenges of
infertility.
From its inception, Perelel has been a fierce advocate for
sustained improvements in the field of women's health. The
company's 1:1 donation program, which provides prenatal vitamins to
underserved communities for every new subscription, has donated
$2.5 million in product donation and
cash grants since launch. Most recently, Perelel announced the
Perelel Pledge – a $10
million donation to Magee-Womens Research Institute and
Good+ Foundation to fund women's health research and address
longstanding gaps in maternal healthcare.
For more information about Perelel please visit
perelel.com/pages/our-impact and to watch the episodes please visit
Fertility Unfiltered.
About Perelel
Perelel is the first and only female
OB/GYN-founded vitamin company offering clinically-backed, targeted
nutrition designed to meet the unique needs of women at various
stages of their hormonal journey. In 2018, Victoria Thain Gioia and Alex Taylor, both pregnant, found themselves
navigating the wildly unregulated world of prenatals. Their paths
to parenthood were marked by confusion, frustration, and loss. The
realization about how incredibly complex women's bodies are and yet
how overly reductive and simple most of the products on the market
were, led to a search for superior solutions. The lack of
information on what to consume during pregnancy and when to do so –
along with a lack of industry regulations, inspired them to
introduce a more precise and transparent approach to prenatal
vitamins. Still today, the Food and Drug Administration (FDA) does
not hold vitamins to the same standards as conventional foods or
drugs, so manufacturers are responsible for handling safety
testing, labeling, and quality standards themselves. This leaves
consumers vulnerable to misinformation, predatory marketing, and a
lack of control over their bodies. Launched in 2020 along with
Medical Co-Founder Dr. Banafsheh Bayati, the company includes
a line of 19 individual skus not including bundles with a focus on
targeted nutrition for women at various hormonal life stages
including prenatal, postpartum care, and general women's wellness.
Each formula is meticulously developed in collaboration with a
panel of certified OB/GYNs and multidisciplinary women's health
experts, and consciously made to support women through key stages
of their hormonal journey. Perelel supports improved research in
women's health and more accessible education to fuel bodily
empowerment and literacy – and has donated $2.5 million in product donation and cash grants
since launch. In 2024, Perelel announced the Perelel Pledge
– a $10 million donation to
Magee-Womens Research Institute and Good+ Foundation to fund
women's health research and address longstanding gaps in maternal
healthcare.
About BabyQuest
Baby Quest Foundation is a non-profit
charity awarding financial help for procedures such as in vitro
fertilization (ivf), egg and sperm donation, embryo donation, egg
freezing, and gestational surrogacy. Since their inception in 2012,
the organization has awarded over 250 grants, totaling close to
$3 Million dollars in cash and cash
equivalents. They have helped produce 165 babies and counting. The
charity respects diversity in ethnicity and sexual orientation in
selecting grant recipients. For those struggling to conceive,
infertility involves physical and emotional trauma. In addition,
the financial aspect can be an insurmountable burden. With the high
costs of assisted reproduction, a solution to infertility is often
out of reach, allowing financial need to prevent many from becoming
parents. Founder, Pamela Hirsch
said, "Baby Quest has grown one
grant, one IVF, one new baby at a time. More than anything, our
grant program offers hope to many who feel lost."
Contact: Catherine
Cuello-Fuente at catherine@wildflowerpr.co
View original
content:https://www.prnewswire.com/news-releases/perelel-launches-fertility-unfiltered-series-with-whitney-port-to-champion-raw-motherhood-narratives-to-break-the-silence-on-infertility-and-loss-and-teams-up-with-baby-quest-to-sponsor-one-womans-ivf-journey-302124550.html
SOURCE Perelel