For release: 07.00, 30 July 2024
B90 Holdings
plc
("B90",
the "Company" or the "Group")
Trading
Update
B90 Holdings (AIM: B90), the online
marketing company for the gaming industry, is pleased to provide a trading
update for the six months ended 30 June 2024. The Company's
turnaround strategy is proceeding well and results for the full
year are expected to be in-line with current market
forecasts.
Revenue for the six months ended 30
June 2024 saw a notable increase compared to the same period last
year, reflecting the positive impact of the Company's strategic
shift in operations. The business has now maintained positive
EBITDA for six straight months since the start of this year,
demonstrating the success of its cost optimisation and revenue
generation strategies.
The Company has experienced a
successful Euros 2024 Football Campaign with the tournament
providing an excellent opportunity to engage with key audiences.
Promotional activities and numerous marketing campaigns,
across multiple channels during the event, produced strong results.
The Group will continue to invest in further marketing initiatives
throughout the year to drive future profitability.
Looking to the second half of the
year, the Group's focus will remain on expanding B2B partnerships,
enhancing digital marketing capabilities, and maintaining stringent
cost controls to drive further profitability and long-term revenue
growth.
Ronny Breivik, Executive Chairman of B90 Holdings plc,
commented:
"The past six months have been transformative for B90, with
the Group achieving six consecutive months of profitability at the
EBITDA level, marking a significant milestone as we build a strong
foundation for sustainable growth. I am confident that our
continued focus on B2B operations and strategic investments will
drive long-term growth and value for our
shareholders.
"The shift from a B2C to a B2B focus has been a cornerstone of
our transformation, with the relaunch of Bet90.com as an affiliate
website streamlining operations and reducing costs. We have
established over 200 partnerships with major industry players,
enhancing our market presence and value proposition. Additionally,
the appointments of industry heavyweights such as Andrew McIver and
the support of our strategic adviser, Mark Blandford have bolstered
our market oversight and operational
capabilities."
-Ends-
The information communicated in this
announcement is deemed by the Company to constitute inside
information as stipulated under the Market Abuse Regulation (EU)
No. 596/2014 as it forms part of United Kingdom domestic law
by virtue of the European Union (Withdrawal) Act 2018, as
amended.
For further information please
contact:
B90 Holdings plc
+44 (0)1624 605 764
Ronny Breivik, Executive
Chairman
Marcel Noordeloos, Chief Financial
Officer
Strand Hanson Limited (Nominated
Adviser) +44 (0)20 7409
3494
James Harris / Richard Johnson / Rob
Patrick
Zeus Capital Limited
(Broker)
+44 (0)20 3829 5000
Louisa Waddell / Simon
Johnson
Belvedere (Financial PR &
IR)
+44 (0)20 7653 8702
John West / Llewellyn Angus / Lily
Pearce