LoopMe Announces the Launch of Its Audience and Measurement Platform
2024年6月17日 - 10:00PM
ビジネスワイヤ(英語)
The new platform creates a hub for
measurement.
LoopMe, a leading technology company that uses artificial
intelligence (AI) to improve brand advertising performance, today
announced the launch of its Audience and Measurement platform
(AMP). This brings together its PurchaseLoop Audiences solution
with its measurement solutions tool to create a new platform.
AMP is an end-to-end solution which enables users to run
standalone measurement campaigns, generate new bespoke audiences
from custom survey questions, as well as select data from LoopMe’s
DMP to build and export audiences to their preferred DSP.
Advertisers can harness AMP to create custom audiences directly
from survey data, which is then scaled via LoopMe’s exclusive AI.
Exclusive targeting segments can also be utilized, and these can be
activated across any platform. From there, measurement and
optimization tools allow for tracking of incremental brand-lift and
conversions for campaigns of any size while allowing outcomes to be
optimized through real-time data access. Finally the consumer and
audience insights capabilities allow marketers to better understand
consumers via deep demographic and behavioral profile data.
“We’re thrilled to finally bring AMP formally to market,” said
Rob Cukierman, Chief Product Officer at LoopMe. “This has been the
culmination of years of work across LoopMe to provide brands,
agencies and publishers for the first time with the ability to
connect consumer sentiment, brand incrementality measurement and
audience insights together in a scalable way across all digital
platforms in one self-serve platform.”
“We’re excited to be leveraging LoopMe’s AMP solution within our
Olli adtech platform,” said David Porter, Head of Ad Sales
Research, Data and Insights at Warner Bros. Discovery. “Since the
launch of Max, LoopMe has been an invaluable partner as we continue
to optimize and scale brand measurement tools and technology across
our entire WBD portfolio.”
“LoopMe’s AMP solution enables us to provide granular CTV brand
measurement for campaigns of almost any size and positively shift
consumer sentiment and intent, which translates to real sales and
market share for our clients,” said Rob Christensen, EVP, Global
Sales, Vevo.
This announcement follows the appointment of Matthew Pagen, who
joins LoopMe as Head of Measurement Sales, bringing rich experience
in driving growth across media and advertising. Based in New York,
Pagen joins LoopMe after 17 years at Nielsen, most recently as
General Manager of Nielsen’s Planning, Analytics and Outcomes
business. He will be responsible for growing LoopMe’s robust
Measurement business and report to Chief Revenue Officer, Lisa
Coffey.
About LoopMe
LoopMe is a technology company that uses artificial intelligence
(AI) to improve brand advertising performance and outcomes. LoopMe
was the first to apply AI to brand advertising and its Intelligent
Marketplace, finding solutions to industry challenges that haven’t
previously been solved. With consumer insights and AI at its core,
LoopMe makes brand advertising better, outperforming industry
benchmarks for leading global brands. Our vision is to change
advertising for the better, by building technology that will
redefine brand advertising. LoopMe was founded in 2012 and is
headquartered in the UK, with global offices across New York,
Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles,
Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong.
For more information, please visit www.loopme.com.
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