Ed Marsh Hosts Experts From Disciplines Across Industrial
Strategy, Marketing, and Sales in an Entertaining Podcast
IPSWICH,
Mass., May 23, 2024 /PRNewswire-PRWeb/ -- Growing
an industrial manufacturing business is now every bit as complex as
the R&D, process and operations of advanced manufacturing.
Business owners, executives and managers need resources to
continuously improve and optimize their strategy, marketing, sales
and customer experience.
It's time that manufacturers bring the same
rigor to the front end of the business that they've long brought to
production and operations. The Industrial Growth Institute Podcast
will help them do that.
That's what the Industrial Growth Institute Podcast
provides.
Ed Marsh, independent director
and industrial revenue growth expert, is the host of the
podcast.
"Companies have spent years refining and improving their
manufacturing and operations," says Ed
Marsh, founder of Ed Marsh Consulting. "Contrasting that
with manufacturing marketing and industrial sales is often
startling. The rigor, KPIs, process engineering and continuous
improvement that characterize production is often largely missing
from the front end of the business."
Marketing and sales have evolved significantly over the last
decade, but many industrial manufacturers still follow a very
traditional playbook. They emphasize industrial trade shows and
industry journal advertising. Typically a small marketing
department accompanies a much larger sales group. But buyers are
conducting more of their activity online, in the domain often
associated with marketing. And research shows that as many as 40%
of sales reps chronically miss quota.
Marsh uses his Overall Revenue Effectiveness™ Framework to map
the arc of the podcast episodes and topics. ORE sees strategy and
board operations, all aspects of industrial marketing, various
elements of B2B sales, and customer experience and technology as
all elements of a fully integrated revenue growth system.
Guests bring specialty expertise and interesting personal and
professional backgrounds, which Marsh explores to create
entertaining and engaging conversations that deep-dive into
important topics in revenue growth.
The essence of the ORE Framework is that revenue growth, like
manufacturing, is an integrated system of interrelated disciplines
and activities. Practiced in isolation, these cannot drive
consistent, predictable revenue growth. Only when activities are
integrated can companies fully unlock the growth opportunity
available to them.
The podcast weaves distinct disciplines together into an overall
approach to industrial revenue growth and helps listeners learn
about best practices from other industries that they can apply to
industrial growth. Each episode explores tactical and specific
details in the context of high-level strategy and helps listeners
understand how they fit into an integrated approach.
Marsh continues, "Industrial manufacturing is the backbone of
many communities. It creates jobs and the amazing products that
power our economy. It's time that manufacturers bring the same
rigor to the front end of the business that they've long brought to
production and operations. The Industrial Growth Institute Podcast
will help them do that."
The podcast is appropriate for owners, directors, senior
executives, managers, and individual contributors in industrial
manufacturing firms. You can subscribe and watch the video podcast
on YouTube, or listen at http://www.IndustrialGrowth.Institute or
on your preferred podcast player.
About Ed Marsh: Ed has 25 years
of experience in industrial marketing, sales & management. He's
a HubSpot tiered partner and has helped a number of B2B companies
achieve revenue growth success by coaching and developing their
internal teams using this model. He's a graduate of Johns Hopkins, a former Ranger qualified Airborne
Infantry Officer, NACD Board Director Fellow and member of the
Association for Corporate Growth. He's also an experienced
international businessman and former Export Advisor to American
Express's Grow Global program.
Media Contact
Ed Marsh, Ed Marsh Consulting,
9782389898, em@cgbadv.com,
https://www.consiliumglobalbusinessadvisors.com/
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SOURCE Ed Marsh Consulting