MONTRÉAL, May 21, 2024
/CNW/ - Oi Ocha, the world's #1 unsweetened green tea beverage
brand (made by ITO EN Ltd.), has partnered with Shohei Ohtani from the Los Angeles Dodgers to
promote Japanese tea culture internationally.
A Global Impact
ITO EN's intention is to spread Japan's tea culture to the world through
Shohei Ohtani, the Oi Ocha brand,
and a series of campaigns and promotions. Though Oi Ocha already
has a presence in several markets, including Canada, the objective is to make the Japanese
tea, and the philosophy of preserving tea culture and having the
upmost respect for the environment that is attached to it known to
potential customers.
Shohei
Ohtani: Global Ambassador
The partnership between Oi Ocha and Shohei Ohtani is not limited to Japan. The ads are present in newspapers
around the world, as a part of an initial phase to get the word
out. "I am honoured to be appointed as ITO EN's Oi Ocha global
ambassador", says Ohtani. The star baseball player was a fan before
this partnership, and his love for the product is highlighted on
the new bottles: "Every day, there's a green tea that stands by my
side".
New Key Visuals
The new key visual is out and is a collaboration between
Shohei Ohtani, the world's top
baseball player, and Oi Ocha, the world's most consumed green tea.
It will be used in stores, on social media, on special landing
pages, and in various advertisements. With Canada having a rich baseball history, and
Ohtani's impressive talent transcending the boundaries of the
sport, the new campaign aims to reach baseball fans, green tea
enthusiasts, Shohei Ohtani fans, and
curious souls alike. The company's philosophy on tea and the
environment is also one of the key messages Oi Ocha hopes to get
across to Canadian consumers with this campaign.
SOURCE ITO EN