Stronger Youth Brands to launch global youth soccer partnership program, selects Priority Partnerships as Sponsorship Agency
2024年5月21日 - 11:52PM
ビジネスワイヤ(英語)
Stronger Youth Brands (SYB), a global youth enrichment
franchisor, has selected Portland-based agency Priority
Partnerships to represent the company in launching a partnership
program for its premiere youth soccer brands, Soccer Shots and
Little Kickers.
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Soccer Shots and Little Kickers combine to form one of the
world’s largest youth enrichment soccer programs, with franchises
in 44 states and 26 countries. The franchises offer programs for
kids that focus on making a positive introduction to sports and
activity while leaving a life-long impact on children and their
families. The programs are operated by trained coaches and
available through childcare centers, pre-schools, primary schools,
and public programming.
Priority Partnerships, founded by former NBA Portland Trail
Blazers executive Dan Scheinman, will lead efforts to develop brand
partnerships that promote positive family engagement across both
brands and will contribute to Soccer Shots’ strategic mission to
positively impact one million children and families by 2025.
“Together with SYB, we have set out to create the most admired
partnership platform in sports,” said Scheinman. “We can now
deliver brands a highly effective strategy to engage with emerging
families across the U.S. and beyond, while positively impacting the
experience for the Soccer Shots and Little Kickers
communities.”
“We’re thrilled to join forces with Priority Partnerships to
find partners that align with our vision of creating a fun and
meaningful introduction to sport and making a lasting impact on
children and families long after a soccer session,” said Meg
Bruton, Vice President of Marketing & Communications at
Stronger Youth Brands. “Families trust us with their child’s first
sports experience, and we don’t take that lightly. Participants
take the lessons that we provide with them for life. By aligning
with like-minded brand partners, we can continue to enhance the
experiences of our communities both on and off the field.”
The timing of this launch comes as Soccer Shots prepares to
celebrate its 20th Birthday in 2025, and as the sport of soccer
takes center stage leading up to the world’s biggest tournament
slated for the United States, Canada, and Mexico.
“Soccer’s time has arrived in North America.” continued
Scheinman, “It’s an exciting time for brands that want to align
with the sport’s momentum while creating a rewarding experience for
kids and their families.”
About Stronger Youth Brands
Stronger Youth Brands (SYB) is a growing, global youth
enrichment franchisor providing developmentally appropriate and
character-enhancing experiences for children 18 months to eight
years of age through its two branded concepts: Harrisburg,
Pennsylvania-based Soccer Shots and United Kingdom-based Little
Kickers. SYB currently boasts 380 Franchisees in 26 countries.
Launched in January 2022 with backing from Susquehanna Growth
Equity, Stronger Youth Brands is actively pursuing partnerships
with complementary, youth enrichment franchisors focused on sports,
music, S.T.E.M., tutoring, arts, cooking, and other youth
enrichment categories. Visit www.strongeryouthbrands.com to learn
more.
About Priority Partnerships
Portland, Oregon-based Priority Partnerships is a leading sports
sponsorship agency dedicated to creating high-impact commercial
partnerships between brands and rights holders. Established in 2022
with the goal of making access to advanced sponsorship services
accessible for organizations of all sizes, Priority Partnerships
has emerged as a trusted resource for regional, national, and
global organizations representing millions of customers, fans, and
followers. For more information, visit
prioritypartnerships.com.
-Stronger Youth Brands-
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version on businesswire.com: https://www.businesswire.com/news/home/20240521585920/en/
Media: Meg Bruton MBruton@strongeryouthbrands.com
717-616-8587