Heritage Distilling Company, Inc. ("HDC" or "Heritage"), a leading
craft distiller of innovative premium brands, is honoring veterans
with the launch of its commemorative Digital Honor Wall ahead of
this Memorial Day weekend. The Honor Wall is dedicated to paying
tribute to those who have made the ultimate sacrifice in service to
their country, and Heritage invites members of the public to
commemorate their loved ones, friends and colleagues by sharing
their stories with the world.
Starting Monday, May
20, individuals can share information about a fallen friend or
family member through an intake form on Heritage's website.
Submissions received by Thursday, May 23, at 8 p.m. PDT will be
included on the Honor Wall, which will be prominently displayed in
Heritage tasting rooms and social media channels beginning Friday,
May 24, through Memorial Day. Additionally, HDC will collaborate
with other organizations to expand the reach of the Honor Wall and
ensure that the sacrifices of these heroes are recognized and
remembered by people around the world.
“Memorial Day is a time to honor and remember
the individuals who have given their lives in service to our
nation,” said Drew Kellerman, military veteran and Heritage
co-founder. “The more our country moves away from the real intent
of Memorial Day, the easier it is to forget about the sacrifices
made for the freedoms we enjoy. Our Digital Honor Wall aims to
provide a meaningful way for people to pay tribute to these heroes
and ensure that their legacies live on.”
The Honor Wall is the latest in Heritage’s
endeavors to support service members. In November 2023, HDC created
the Special Operations Salute (SOS), a whiskey series dedicated to
supporting military and first responder communities by allocating a
portion of sales to select non-profit organizations. In just the
first few months since its launch, the program has raised over
$80,000 for partner charities through its Army SOF whiskey and the
release of the limited edition "Land," "Sea," and "Air" series
commemorating the 80th anniversary of D-Day.
Co-founded by Justin and Jennifer Stiefel, and
Drew and Sara Kellerman, the veteran-founded company has deep roots
supporting active duty, former and fallen military service members
and their families. What started as a collaboration with
the 1st Special Forces Group (Airborne) – raising nearly
$150,000 for Special Forces-related charities local to Joint Base
Lewis-McChord eight years ago – has evolved into a nationwide
initiative with 20 non-profit organizations who serve active duty
and retired military veterans, and their families. Current partners
include: The Green Beret Foundation, Special Forces Association Ch.
16, The Foundation for Exceptional Warriors, The Honor Foundation,
HunterSeven Foundation, Idaho Backcountry Veterans, Camp Benesi,
Marine Raider Foundation, Shields & Stripes, Special Forces
Brotherhood MC, Warriors in Motion, Better Back Nine Foundation,
Joint Task Force K9s, K-9 Line, Southern Cross Service Dogs,
Special Forces Foundation, Army Special Operations Association,
Special Operations Memorial Foundation, Swift Outdoor Accessible
Recreation, 50 Mile March, and The Rescue for PTSD. Non-profit
organizations interested in raising funds for their organizations
through the program can complete an intake form on the Special
Operations Salute webpage.
“In too many ways Memorial Day has become just
another commercialized holiday. We don’t think Memorial Day should
be about deals on new mattress sets or cars. It is a somber day to
reflect and honor those who died defending our freedoms,” said
Justin Stiefel, CEO and co-founder of Heritage. “We invite those
who want to honor their fallen friends, family members and
colleagues to share their stories with us this Memorial Day on this
Digital Honor Wall.”
Since 2011, Heritage has been the most-awarded
craft distillery in North America by the American Distilling
Institute for ten years running. Alongside the SOS series, HDC's
remarkable lineup of premium whiskies, gins, vodkas, rums, and
ready-to-drink cocktails includes acclaimed spirits such as
Stiefel’s Select, Florescence (a collaboration with celebrity chef
Danielle Kartes), Cocoa Bomb Chocolate Whiskey, Elk Rider®, BATCH
NO. 12®, and the HDC series featuring more than 20 naturally
flavored vodkas, among others.
For more information on Heritage’s award-winning
spirits, visit heritagedistilling.com.
About Heritage Distilling Company, Inc.Heritage
Distilling Company, Inc.®, currently a subsidiary of Heritage
Distilling Holding Company, Inc., was co-founded in 2011 by Justin
and Jennifer Stiefel and U.S. Army Veterans Drew and Sara
Kellerman. Heritage is among the premier independent craft spirits
distilleries in the United States offering a variety of whiskeys,
vodkas, gins and rums produced mainly from local, sustainably
sourced ingredients. Heritage is the most awarded craft distillery
in North America by the American Distilling Institute for the past
ten years out of more than 2,600 craft distilleries. To accelerate
its national wholesale distribution growth strategy, Heritage
founded the Tribal Beverage Network (TBN) to collaborate with
Native American tribes and develop Heritage-branded distilleries,
brands, and tasting rooms and to develop brands unique to the
tribes, to serve patrons of tribal casinos and entertainment
venues, creating compelling social and economic benefits for
participating tribal communities while allowing the tribes another
channel through which to exercise tribal sovereignty. Alongside the
Special Operations Salute series, HDC's remarkable lineup of
premium whiskies, gins, vodkas, rums, and ready-to-drink cocktails
includes acclaimed spirits such as Stiefel’s Select, Florescence (a
collaboration with celebrity chef Danielle Kartes), Cocoa Bomb
Chocolate Whiskey, Elk Rider®, BATCH NO. 12®, and the HDC series
featuring more than 20 naturally flavored vodkas, among others.
Contacts
InvestorsScott
EcksteinHeritage@kcsa.com(212) 896-1210
MediaAnne DonohoeHeritage@kcsa.com(732) 620-0033